1. Kelly A. Gardner
551 Telegraph Road, Stafford VA 22554
C (540) 903-7934 | W (703) 706-3128 | kellygardner@apta.org
Professional Objective
A seasoned website communication specialist looking for a management or lead position where I can expand on my
existing strategic communication skills.
Key Strengths
Website management – strategic communications – email communications – client/member engagement and relations -
problem-solving – sound judgment – analytical skills – strong interpersonal and communication skills – management
experience – strong work ethic – project management
Professional Experience
AMERICAN PHYSICAL THERAPY ASSOC (APTA)
Web Editor, Senior Web Specialist 01/-2009 – Present
 Oversees ongoing site architecture and development of APTA.org and related websites.
 Manages day-to-day website content, implementing best web practice to ensure the optimal user experience.
 Regularly reviews and uses Google Analytics and other analytic platforms (Urchin, Bit.ly) to better understand
audience trends and leverage content to create desired user outcomes. Has experience with usability testing for
content enhancement and website migration/review purposes.
 Oversees email blast communications (newsletters, promotional campaigns, infographic news alerts), including
creation of responsive templates, selecting appropriate audiences, creating graphics, and writing copy.
 Utilize analytics from web, social media, and Informz to make better overall decisions and adaptations to
promotions.
 Writes copy as needed for email blasts, web, advertising, and other promotions.
 Schedules and creates in-house advertising for APTA’s weekly email blast publications.
 Coordinates various association communication efforts and works collaboratively
 Works with Art staff to develop graphics for communication platforms
 Creates graphics in Photoshop for both web and email blast communications
 Records, edits, and finalizes audio recordings (podcasts), including mixing video elements with audio. Posts
podcasts to iTunes.
 Oversees staff intranet, including migration to new social/web platform.
 Responsible for training staff on email blast communication, website content management system, and social
community platforms.
 Works to improve SEO for association’s websites.
 Works collaboratively on project teams, performing both support and lead roles, on short and long term
strategic projects.
Key Accomplishments
 Worked on team to conduct complete redesign of association’s website, including needs assessments, usability
testing, site architecture reconfigurations, and content migration.
 Lead the design and creation of 3 of the association’s microsites from working with stakeholders to determine navigation
and site architecture, to creating templates and configuration, graphics, and content structure and organization.
 Created responsive design templates for association’s email blast communications.
 Worked on a collaborative, cross-functional team to migrate association’s online community software, including complete
redesign of community to a new platform.

2. APTA
Assistant Director, Membership Specialist 2/1999 – 01/2009
 Management of association call center
 Responsible for training of all Member Services/call center staff
 Responsible for creation and maintenance of all training materials
 Responsible for writing/creating response templates to common member inquiries
 Responsible for Member Services exhibit booth for national meetings
 Responsible for Membership Department in absence of Director
 Coordinates membership recruitment and retention mailings.
 Assists with writing and planning department reports and budget.
APTA 03/1998-02/1999
Meeting Planner
 Responsible for planning the logistics of association’s national meetings
 Worked with leadership on logistics of education programming
 Planned logistics for regional seminars and workshops
 Responsible for handling onsite management of events
 Responsible for developing menus and working with hotel/conference staff on food and beverage
 Responsible for coordinating AV needs with vendor and leadership/speakers
 Handled travel arrangements for speakers/leadership
APTA 02/1994-03/1998
Marketing Assistant
 Assisted with production of direct mail and other promotions
 Responsible for quarterly budget/maintaining Department budget
 Responsible for writing/production/distribution of monthly on-hold messages and staff newsletter
 Responsible for writing and production of association advertisements
 Assisted Director and other staff on creating and implementation of major association promotions
 Responsible for development of Auto Pro and Quattro Pro dbase reports
 Responsible for supervision of temporary staff
____________________________________________________________________
EDUCATION
Northern Virginia Comm College 1994-1996
A.A. Marketing – incomplete Woodbridge, VA
Personal Information
2015 – SPCA Volunteer
2015 – Youth Volleyball Coach
2006 – National Seminars, Completion of Management Training Course
1996 – EEI Training Division-Editing Course
1987-88 – employed by Federal Bureau of Investigation/Secret Clearance
1983-1991 – Volunteer EMT with Stafford County Volunteer Rescue Squad
Software Knowledge
Content Management Systems: Ektron, Dreamweaver, GoDaddy (Website Tonight), Enforme, Socious
Email Blast Platform: Informz, ConstantContact
Other: HTML, Photoshop, Adobe Audition, Adobe Connect, Socious, Sharepoint, Google Analytics, Urchin,
Camtasia, Vegas Pro, Sony Soundforge, TweetDeck