3. MESSAGE FROM THE PRESIDENT AND CEO
3
THE CALIFORNIAHEALTH+ MOVEMENT
Dear Friends and Colleagues,
W
elcome to the California Primary Care
Association (CPCA) 2015 Annual
Conference.This year’s conference
theme, EvolutionThrough Innovation, is a fitting
description of the community health center
movement over the past 50 years and the remarkable
tradition of providing high-quality care to California’s
underserved communities. It celebrates the long-
standing history of the incredible work community
health centers do in their communities and their
promising future within our state’s health care system.
As we celebrate this golden anniversary of the legislation that created the community
health center program, we also celebrate the creation of the Medicare and Medicaid
programs – programs that have helped millions of Americans access needed health
care services.These monumental programs, along with the network of community
health centers throughout the nation, laid the ground work for the Affordable Care
Act and helped make it a reality. California continues to serve as the shining example
of successful health care reform implementation, and with the Governor’s most recent
budget including expanded Medi-Cal for undocumented children, we are well on our
way to truly achieving Health For All!
This year’s conference celebrates our past and our future – it also celebrates our plus!
The innovative nature of our health centers is central to the CaliforniaHealth+ brand
and is highlighted in the integrated care and additional services provided. Community
health centers have been at the forefront of payment reform efforts in the state as
well as patient-centered health home accreditation and have been a model for team
based care for decades.They have also been leaders in the integration of behavioral
health and primary care services and providing cultural and linguistically competent
care – in addition to the multitude of additional services provided.All of which make
up the “plus” our health centers offer their patients.
CaliforniaHealth+ truly is the next step for the health center movement.A unified,
collective network of providers that is open and available to anyone in need of
care. It elevates the core mission of each individual health center to a greater level,
promising patients throughout the state a collective high standard of care – providing
comprehensive services located in their neighborhoods, in a language they understand
and in a place that is familiar. It’s the promise of a health home for each and every
Californian – no matter who they are.The CaliforniaHealth+ brand is built on this
promise.
In fact, CaliforniaHealth+ centers are already delivering on that promise.According to
the recent Blue Shield of California Foundation Report on care experience, community
health center patients are as satisfied with their care as patients who are seen by
private doctors.Additionally, community health centers outperform other types of
facilities by establishing greater connectedness with their patients, understanding
cultural competence, and providing social service referrals – which we believe is part
of the reason community health centers have seen an 11 percent increase in overall
patient satisfaction since 2011.The study also showed that 57 percent of Medi-Cal
patients are choosing community health centers to receive their care.
This is such great progress! Our health centers have truly evolved into providers
of choice, focusing on patient experience, patient engagement, and patient retention.
Our goal now is for each health center to function within the statewide system
as a collective, unified network – providing the best care to all Californians as
CaliforniaHealth+ centers. I hope that you are all as excited as I am that
the CaliforniaHealth+ movement is changing the way Californians think about,
access, and value their health care.
Our health system has changed a lot since the Civil Rights era when the community
health center program was created, and I’m proud that we are poised to lead the way
into this next era of health care. I would like to thank you all for your diligence and
commitment to our common goals throughout the past year, and I look forward to
what the future will bring as we continue to evolve through innovation.
Sincerely,
Carmela Castellano-Garcia, Esq.
President and CEO
California Primary Care Association
4. OFFICERS
CHAIR
Benjamin Flores, MPH, President & CEO
Ampla Health
CHAIR-ELECT
Tracy Ream, CEO
Neighborhood Healthcare –
Ray M. Dickinson Wellness Center
SECRETARY
Debra Farmer, President & CEO
Westside Family Health Center
TREASURER
Kerry Hydash, President & CEO
Family HealthCare Network
SPEAKER
Louise McCarthy, President & CEO
Community Clinic Association of Los Angeles County
VICE SPEAKER
Naomi Fuchs, CEO
Santa Rosa Community Health Centers
MEMBER AT LARGE
William Hobson, President & CEO
Watts Healthcare Corporation
MEMBER AT LARGE
Scott McFarland, CEO
Western Sierra Medical Clinic
MEMBER AT LARGE
Danielle Myers, MD, Associate Medical Director
GoldenValley Health Centers
IMMEDIATE PAST CHAIR
Mary Szecsey, Executive Director
West County Health Centers, Inc.
DIRECTORS
Isabel Becerra, BA, CEO
Coalition of Orange County Community Clinics
Doreen Bradshaw, Executive Director
Health Alliance of Northern California
Jeffrey Bujer, CEO
Saban Community Clinic
Paula Cohen, Executive Director
Mendocino Coast Clinics, Inc.
Cathy Frey, CEO
CentralValley Health Network
Jane Garcia, CEO
La Clinica de La Raza, Inc.
John Gressman, President & CEO
San Francisco Community Clinic Consortium
Britta Guerrero, CEO
Sacramento Native American Health Center
Nik Gupta, CEO & CFO
Mission City Community Network, Inc.
Sherry Hirota, CEO
Asian Health Services
Deborah Lerner, MD, CMO
Eisner Pediatric & Family Medical Center
Marty Lynch, Executive Director & CEO
LifeLong Medical Care
Christine Noguera, CEO
Community Medical Centers, Inc.
Tim Rine, Executive Director
North Coast Clinics Network
Jacqueline Ritacco, VP Government Relations
AltaMed Health Services Corporation
Ralph Silber, Executive Director
Alameda Health Consortium
Paulo Soares, CEO
Camarena Health
Graciela Soto-Perez, CEO
Tulare Community Health Clinic
Paula Wilson, President & CEO
Valley Community Healthcare
CPCA BOARD OF DIRECTORS 2014 – 2015
4
5. MESSAGE FROM THE CHAIR OF THE BOARD
5
CELEBRATING OUR PAST AND OUR FUTURE
Dear Friends and Colleagues,
I
t has been an exciting year for community health
centers, the health center movement, and the
California Primary Care Association (CPCA).
This year marks the 50th anniversary of the
creation of the program that built this robust
network of health centers throughout our
state providing high-quality care to millions of
Californians each year. This network continues
to advance and transform and truly embody this
year’s annual conference theme: EvolutionThrough
Innovation. We continue to make great strides in
our legislative endeavors, Health for All seems inevitable, and our CaliforniaHealth+
branding work continues to flourish.
Additionally, our payment reform pilot is well on its way to becoming a reality.After
years of diligent work by CPCA staff, members, and partners, we are making our
mark on health center history developing a new payment model that gets us closer
to achieving theTriple Aim through a payment system that values outcomes. And
while there continue to be discussions with the State and expected pilot sites around
participation, evaluation metrics, and payment details, CPCA and its partners continue
to push forward with readiness program development efforts.The Capitation Payment
Preparedness Program (CP3) is the readiness effort being developed to ensure
demonstration sites are successful.We have made these advancements by working
together, united in our purpose and determined in our goals.
The Affordable Care Act has brought about many changes, challenges, and
opportunities. Health centers are seeing more patients than ever, providing care to
millions of Californians each year. This is great news, but it has also shown a light on a
huge issue – we are experiencing a provider shortage. Many of our current providers
are retiring or leaving the health center system; additionally our current provider
pathways are not sufficient to keep up with the demand we have.While this is not
necessarily a new issue, it is one that has been exacerbated by the influx of new
patients we are seeing now.Which is why we must work together to address this
dilemma and find a collective solution.
In order to attain the goals of theTriple Aim and to achieve our vision for a healthy
California, we must work together, as health system partners, to address the upstream
factors that are causing our workforce shortage.Working together, we can accomplish
great things. Look what we have been able to do in the past year alone. Look at all we
have done in the past 50 years! We have an amazing record of growth and success
here in California. Now, bolstered by these achievements and the success of the ACA,
the future is limitless.
I am so proud of the work we have done this past year and appreciate the great work
of the CPCA staff, members, and our regional consortia.Together we will continue to
create a collective future that will improve the lives of our patients and the greater
communities that we serve.
Sincerely,
Benjamin H. Flores, MPH
President and CEO
Ampla Health
6. BRINGING INNOVATIONTO 2015
Check out some exciting new aspects to this year’s Annual Conference!
INNOVATION CAFE
Stop by the Innovation Cafe for some game time! We have “lifesize”
Connect4, Jenga, and chess, as well as a CaliforniaHealth+ Cornhole
set, and Operation (bbzzzzzz!)!
HEALTH & WELLNESS EXPO
Don’t forget to check out our 2nd Annual Health & Wellness
Expo on the tradeshow floor! We will be showcasing what we all
know… how CCHCs go above and beyond for their patients and
communities!These short demos and presentations will highlight the
innovative and holistic programs that CCHCs uniquely provide – the
services that are the “+” in CaliforniaHealth+.
REGENERATION STATION
We know you were up early for the morning Fun Run, so when that
afternoon slump hits, come visit the Regeneration Station! You’ll be
able to stay hydrated with infused waters, ease tense shoulders with
a chair massage, or just get some quiet time in one of our pod chairs.
NONSTOP COFFEE SHOP
Thanks to our generous Silver Annual Sponsor, Nonstop Wellness,
you can go non-stop with our complimentary coffee shop that will
be provided throughout the tradeshow!
SILENT AUCTION
What do Salvador Dali, Stephen Curry, and a beautiful vacation home
in the wine country have in common? All will be up for auction at
the CPCA Annual Conference! Featured items will include exquisite,
limited edition artwork (think Dali, Picasso, Chagall), autographed
sports and entertainment memorabilia, beautiful designer jewelry and
accessories, unique home décor, exotic getaways, and much more!
Don’t miss out on CPCA’s first-ever Silent Auction!
VIDEO BOOTH
You’ve visited many events over the years with fun photo booths...
but what about a video booth? With the success of the social media
#WhatsYourPlus campaign for National Health Center Week, we
invite all Conference attendees to record a special message to share
the “Plus” in your life! #WhatsYourPlus #CPCA15AC
WI-FI SPONSORED BY
6
Please take advantage of complimentary WiFi
throughout the entirety of the Conference!
Network: CPCA Group WiFi
Password: cpca2015
7. 7
INTERACTIVE MOBILE APP
Keep your pulse on the most popular sessions and events by accessing the
app’s Activity Feed, which highlights useful comments, photos, ratings, and
more. View the complete conference schedule, explore all of the offered
sessions, and get detailed presenter information.
This interactive app will allow you to:
• RECEIVE announcements and obtain
the most up-to-date information about
what’s going on.
• EARN points and achievements.
Tap into your competitive side!
• EXPAND your professional network
and have fun by interacting with other
attendees in the app.
Make sure to visit our Expo Hall, the perfect venue to visit our exhibitors
and sponsors, participate in social media activities, and learn more about
innovative products and services.
EXHIBIT HALL HOURS
THURSDAY, October 15, 7:00 AM – 7:00 PM
TRADESHOW & CPCA RECEPTION
4:30 PM – 7:00 PM
FRIDAY, October 16, 7:00 AM – 10:30 AM
EXPLORE AND NETWORK
8. To schedule an appointment call 707-254-1777 or visit us online at www.olehealth.org
Calistoga | Fairfield | Napa | St. Helena
We believe today’s healthcare options aren’t giving people what they need. So we do things differently. Everyday at
OLE Health we practice a new model of high-quality healthcare that helps people get and stay healthy. Each patient
works with a dedicated team of medical professionals to get the range of services they need, when and where they
need them. We’re committed to this approach because our years of experience have taught us that a strong and
healthy community depends on strong and healthy residents. And it takes a team to build this kind of health.
Schedule your appointment with us today.
OLE Health’s Model of Care Makes it Easy to Stay Healthy
● Medical Services
● Behavioral Health
● Women’s Health
● Nutrition & Health Education
● Dental Care
● Pharmacy Assistance
To schedule an appointment call 707-254-1777 or visit us online at www.olehealth.org
Calistoga | Fairfield | Napa | St. Helena
We believe today’s healthcare options aren’t giving people what they need. So we do things differently. Everyday at
OLE Health we practice a new model of high-quality healthcare that helps people get and stay healthy. Each patient
works with a dedicated team of medical professionals to get the range of services they need, when and where they
need them. We’re committed to this approach because our years of experience have taught us that a strong and
healthy community depends on strong and healthy residents. And it takes a team to build this kind of health.
Schedule your appointment with us today.
OLE Health’s Model of Care Makes it Easy to Stay Healthy
● Medical Services
● Behavioral Health
● Women’s Health
● Nutrition & Health Education
● Dental Care
● Pharmacy Assistance
8
EDUCATIONAL SESSIONS*
Dynamic speakers and panel discussions will be offered in the following tracks:
DELIVERY SYSTEM TRANSFORMATION (Rooms 311-312)
Educational sessions in this track will speak to statewide vehicles for transformation,
how clinics and health centers can be leaders in the post-Affordable Care Act delivery
system, and how innovative partnerships and networks can support the achievement
of theTriple Aim.
CLINICAL & CARE INNOVATIONS (Rooms 304-305)
Specifically created for clinic leadership, these sessions outline strategies for
emerging care models within primary care, behavioral health and oral health,
as well as specialty care access expansion.
BUSINESS INNOVATIONS (Rooms 302-303)
This educational track highlights strategies for improving CCHCs’ financial and
operational practices, creating competitive advantages, and ensuring long-term
sustainability.
STRATEGIC WORKFORCE & LEADERSHIP (Rooms 309-310)
This track provides resources and information that will help health center leadership
build high-performing Boards, create safe spaces to foster practice innovation, and
promote creative partnerships for change.
*CME INFORMATION
This Live activity, 2015 CPCA Annual Conference, with a beginning date of 10/15/2015,
has been reviewed and is acceptable for up to 10.50 Prescribed credit(s) by the
American Academy of Family Physicians. Physicians should claim only the credit
commensurate with the extent of their participation in the activity.
9. Visit www.healthcentercareers.org to get started today!
MAKE A
DIFFERENCE
INYOUR
COMMUNITY.
9
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䘀漀爀 洀漀爀攀 椀渀昀漀 瘀椀猀椀琀 吀栀攀䌀䌀䠀䄀⸀漀爀最
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椀渀ⴀ栀漀甀猀攀
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昀漀爀 礀漀甀爀 䘀儀䠀䌀⸀
圀攀 瀀爀漀瘀椀搀攀 愀渀搀
愀猀愀猀猀椀猀琀 眀椀琀栀 眀栀愀琀 椀猀
渀攀挀攀猀猀愀爀礀 琀漀
愀挀挀漀洀瀀氀椀猀栀 愀
猀甀挀挀攀猀猀昀甀氀
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漀瘀攀爀栀攀愀搀 愀渀搀 猀攀琀
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䴀攀搀椀挀愀氀 愀渀搀
䐀攀渀琀愀氀⸀
GENERAL CONFERENCE
INFORMATION
REGISTRATION KIOSK
• Wednesday 1:00 PM – 5:00 PM
• Thursday 7:00 AM – 5:00 PM
• Friday 7:00 AM – 10:30 AM
CONFERENCE IDENTIFICATION
Please wear your name badge, provided when you check in at the registration kiosk,
throughout the conference. Proper identification is required for all conference events
and meal functions.Thank you for your cooperation.
LOCAL TRANSPORTATION AND PARKING
The Sheraton Grand Sacramento Hotel offers secure, covered parking for overnight
guests at a rate of $28 for valet and $20 for self-parking.
PublicTransportation: Sacramento RegionalTransit (RT) has both bus service and
light rail pick-ups within walking distance of the hotel and convention center.
For pick up times, please visit RT’s website: www.sacrt.com.
WEVALUEYOUR FEEDBACK
Please be on the lookout for our post-conference survey! This year’s mobile
conference app will also have the ability to rate conference sessions and provide
feedback instantly.
Don’t forget to use #CPCA15AC when using social media during the conference!
10. 10
Your Lender & Partner: A mission-driven
Community Development Financial Institution, Capital
Impact Partners supports community health centers
as part of our larger vision to build strong, vibrant
communities of opportunity for underserved people.
Acquisition, construction, equipment
purchasing and working capital loans from
as low as $300,000 to more than $5 million
Expertise working with both single-site
operators and large multi-site organizations
Embrace innovation to help link health center
services with surrounding communities
The leading nonprofit community
healthcare center lender in the country
$752 MILLION+
in financing to health
centers over 30 years
Providing 2 MILLION+
patients with access
to health care annually
Creating 506
community
health centers
Interested in financing? Meet us at booth 216. www.capitalimpact.org
Creating Impact Through
Community Health
Center Financing
11. 11
HEALTH & WELLNESS EXPO AGENDA
THURSDAY OCTOBER 15, 2015
7:40 AM – 8:00 AM PATIENT TESTIMONIALS OF EQUALLY WELL:
A CARES COMMUNITY HEALTH INITIATIVE
8:00 AM – 8:30 AM FUNDAMENTALS OF FACILITATING CHANGE
8:30 AM – 8:50 AM SCREENING FOR HEPATITIS C, BUT DON’T
KNOW HOW TO TREAT? FEAR NO MORE!
8:50 AM – 9:20 AM CAPTURING AUTHENTIC PATIENT TESTIMONIES
9:20 AM – 9:50 AM RESOURCES FOR IMPLEMENTING AND
INTEGRATING OPTIONAL SERVICES
9:50 AM – 10:00 AM BREAK
10:00 AM – 10:30 AM A HEALTH CENTER’S ROLE IN EXPANDING
ACCESS TO HEALTHY FOODS
10:30 AM – 11:00 AM INTEGRATED DIABETES GROUPVISITS
11:00 AM – 11:30 AM HEALTHY SNACK COOKING DEMONSTRATION
11:45 AM – 2:45 PM CLOSED FOR LUNCH AND AWARDS PROGRAM
3:00 PM – 3:30 PM A HEALTH CENTER’S ROLE IN EXPANDING
ACCESS TO HEALTHY FOODS
3:30 PM – 4:00 PM ALERO PROJECT: ADDRESSING THE
MENTAL HEALTH NEEDS OF IMMIGRANTYOUTH
4:00 PM – 4:10 PM BREAK
4:10 PM – 4:30 PM PATIENT TESTIMONIALS OF EQUALLY WELL:
A CARES COMMUNITY HEALTH INITIATIVE
4:30 PM – 5:00 PM INTEGRATED DIABETES GROUPVISITS
5:00 PM – 5:15 PM WHAT TO DO WHEN A COLLEAGUE EXPRESSES
AN ORGANIZATIONAL CONCERN
5:15 PM – 5:45 PM CHRONIC BACK PAIN:AN INTEGRATIVE
APPROACH
5:45 PM – 6:05 PM USING FIT TO IMPROVE COLORECTAL
CANCER SCREENINGS
6:05 PM – 6:30 PM USINGVIDEO TECHNOLOGY TO TRANSFORM
PATIENT CARE
FRIDAY OCTOBER 16, 2015
7:30 AM – 8:00 AM MIND & BODY WAKE UP
8:00 AM – 8:30 AM CAPTURING AUTHENTIC PATIENT TESTIMONIES
8:30 AM – 8:45 AM PATIENT TESTIMONIALS OF EQUALLY WELL:
A CARES COMMUNITY HEALTH INITIATIVE
8:45 AM – 9:15 AM CHRONIC BACK PAIN:AN INTEGRATIVE
APPROACH
9:15 AM – 9:45 AM RESOURCES FOR IMPLEMENTING AND
INTEGRATING OPTIONAL SERVICES
9:45 AM – 10:00 AM INSTANT RECESS
12. 12
Terrace
Terrace
Food
Service
K Street
J Street Lobby
East
Lobby
Freight
Elevator
Coat Room
Covered Loading Docks
Convention
Administration
Offices
St. Paul’s
Church
Lobby
Entry Bus Loading / Drop-Off
First Aid Security
Show
Office
Concessions Concourse
Concourse
Box Office
Meeting Rooms
Garden
Terrace
Entry
Kitchen
105 104 103
102
100
B
W M
100
A
101
West
Lobby
K Street
(one way)
K Street
Mall
(oneway)
13thStreet
14thStreet
(oneway)
Duty
Office
A/V
Office
J Street
(one way)
GRAND BALLROOM (third floor)EXHIBIT HALL (first floor)
MEETING ROOM MAPS
SACRAMENTO CONVENTION CENTER
J STREET LOBBY
K STREET
EAST
LOBBY
SILENT
AUCTION GRAND
BALLROOM
ROOMS
305/304
ROOMS
303/302
ROOMS
311/312
ROOMS
309/310
CONFERENCE
TRADESHOW
HEALTH &
WELLNESS
EXPO
EXHIBIT
HALL A
EXHIBIT
HALL B
EXHIBIT
HALL C
EXHIBIT
HALL E
EXHIBIT
HALL D
REGISTRATION
J STREET (ONE WAY)
K STREET (ONE WAY)
13. 13
T R A D E S H O W & R E C E P T I O N
RECEPTION SPONSORED BY
AGENDA-AT-GLANCE
THURSDAY OCTOBER 15, 2015
6:15 AM MORNING FUN RUN AT THE CAPITOL
13TH & L STREET
7:00 AM – 8:30 AM REGISTRATION AND
CONTINENTAL BREAKFAST
CONVENTION CENTER EXHIBIT HALL B
7:30 AM – 8:15 AM NEW ATTENDEE ORIENTATION
CONVENTION CENTER ROOMS 304-305
8:30 AM – 10:30 AM WELCOME, OPENING REMARKS,
GENERAL SESSION
CONVENTION CENTER BALLROOM
10:30 AM – 10:45 AM BREAK
EXHIBIT HALL B
10:45 AM – 12:15 PM BREAKOUT SESSIONS
CONVENTION CENTER
12:15 PM 12:45 PM LUNCH / NETWORKING TIME
CONVENTION CENTER BALLROOM & EXHIBIT HALL B
12:45 PM – 2:45 PM AWARDS PROGRAM &
KEYNOTE PRESENTATION
CONVENTION CENTER BALLROOM
2:45 PM – 3:00 PM BREAK
EXHIBIT HALL B
3:00 PM – 4:30 PM BREAKOUT SESSIONS
CONVENTION CENTER
4:30 PM – 7:00 PM TRADESHOW AND CPCA RECEPTION
CONVENTION CENTER EXHIBIT HALL B
FRIDAY OCTOBER 16, 2015
6:15 AM MORNING FUN RUN AT THE CAPITOL
13TH & L STREET
7:00 AM – 10:00 AM REGISTRATION AND EXHIBITOR NETWORKING
CONVENTION CENTER EXHIBIT HALL B
8:30 AM – 10:00 AM BREAKOUT SESSIONS
CONVENTION CENTER
10:00 AM – 10:30 AM RAFFLE PRIZES ON TRADESHOW FLOOR
CONVENTION CENTER EXHIBIT HALL B
10:30 AM – 12:00 PM BREAKOUT SESSIONS
CONVENTION CENTER
12:30 PM – 2:00 PM LUNCH AND CLOSING SESSION
CONVENTION CENTER BALLROOM
2:00 PM CONFERENCE CONCLUDES
Join health care professionals to discuss the day’s
events and meet new industry contacts at CPCA’s largest
networking reception! This is a great time to visit our
exhibitors and learn more about their innovative products
and services!
Refreshments and hors d’oeuvres will be served.
14. 14
CONFERENCE AGENDA
10:30 AM – 10:45 AM BREAK
EXHIBIT HALL B
10:45 AM – 12:15 PM BREAKOUT SESSIONS
CONVENTION CENTER
12:15 PM – 12:45 PM LUNCH / NETWORKING TIME
CONVENTION CENTER BALLROOM & EXHIBIT HALL B
12:45 PM – 2:45 PM AWARDS PROGRAM & KEYNOTE PRESENTATION
CONVENTION CENTER BALLROOM
Current Health Care Landscape and Strategic
Opportunities for CaliforniaHealth+
Deborah Cantu, Consultant, Deborah Cantu Consulting
AsVice President of Brand Marketing and Advertising
for Kaiser Permanente from 2000 – 2011, Cantu led
and directed the organization’s brand management and
positioning, marketing and advertising efforts, including KP’s
highly successful “Thrive” campaign. She initiated and led
market insight work that created the brand vision and led to a new brand position and
continued to lead the brand and advertising strategy throughout her tenure. Please
join us as Ms. Cantu addresses an overview of the dynamic healthcare marketplace
post ACA launch, including new competitors, the plethora of healthcare messaging
and opportunities for the CaliforniaHealthcare+ brand to help you retain and grow
membership.
2:45 PM – 3:00 PM BREAK
EXHIBIT HALL B
3:00 PM – 4:30 PM BREAKOUT SESSIONS
CONVENTION CENTER
THURSDAY OCTOBER 15, 2015
6:15 AM MORNING FUN RUN AT THE CAPITOL
13TH & L STREET
7:00 AM – 8:30 AM REGISTRATION AND CONTINENTAL BREAKFAST
CONVENTION CENTER EXHIBIT HALL B
7:30 AM – 8:15 AM NEW ATTENDEE ORIENTATION
CONVENTION CENTER ROOMS 304-305
Is this your first time attending the CPCA Annual Conference? Please join CPCA staff
as we guide you through maximizing your conference experience.
8:30 AM – 10:30 AM WELCOME, OPENING REMARKS, GENERAL SESSION
CONVENTION CENTER BALLROOM
SPEAKERS:
Carmela Castellano-Garcia Esq., President and Chief Executive Officer,
California Primary Care Association
J. Ricardo Guzman, LMSW, MPH, Board Chair / Chief Executive Officer,
National Association of Community Health Centers/Community Health and
Social Services Center
Legislative Panel
California’s community clinics and health centers (CCHCs) have been fortunate to have
an array of exceptional legislative champions this year. During the session, the panel of
legislators will share their perspectives on the future of California’s CCHCs.
SPEAKERS:
Hon. Lorena Gonzalez,Assembly member, District 80
Hon. Jim Wood, DDS, Assemblymember, District 2
FACILITATOR:
Burt Margolin, President,The Margolin Group
15. 15
RECEPTION SPONSORED BY
4:30 PM – 7:00 PM TRADESHOW AND CPCA RECEPTION
CONVENTION CENTER EXHIBIT HALL B
Make sure to visit our EXPO Hall, where this year’s tradeshow will be highlighting
the innovative work CPCA, members, and supporters are accomplishing in the
CCHC world.The generous support of CPCA’s sponsors and exhibitors strengthens
CCHCs across the state in their ability to provide quality primary care services to
more than 5.6 million underserved people.
CONVENTION CENTER ROOMS
• DELIVERY SYSTEM TRANSFORMATION
ROOMS 311 – 312
• CLINICAL & CARE INNOVATIONS
ROOMS 304 – 305
• BUSINESS INNOVATIONS
ROOMS 302 – 303
• STRATEGIC WORKFORCE & LEADERSHIP
ROOMS 309 – 310
B R E A KO U T S E S S I O N S
FRIDAY OCTOBER 16, 2015
6:15 AM MORNING FUN RUN AT THE CAPITOL
13TH & L STREET
7:00 AM – 10:00 AM REGISTRATION AND EXHIBITOR / NETWORKING
CONVENTION CENTER EXHIBIT HALL B
8:30 AM – 10:00 AM BREAKOUT SESSIONS
CONVENTION CENTER
10:00 AM – 10:30 AM RAFFLE PRIZES ON TRADESHOW FLOOR
CONVENTION CENTER EXHIBIT HALL B
10:30 AM – 12:00 PM BREAKOUT SESSIONS
CONVENTION CENTER
12:30 PM – 2:00 PM LUNCH AND CLOSING SESSION
CONVENTION CENTER BALLROOM
California’s Evolving Primary Care
Workforce Crisis
David Hayes-Bautista, PhD, MA
What is the primary care clinician crisis? How does it affect
our patients and population? Come to hear the data; leave
with an idea of what you can do to help battle this crisis.
Dr. Hayes-Bautista is currently Professor of Medicine and
Director of the Center for the Study of Latino Health and Culture at the School of
Medicine, UCLA. He graduated from UC Berkeley and completed his MA and PhD
in Medical Sociology at the University of California Medical Center, San Francisco. Dr.
Hayes-Bautista’s research focuses on the dynamics and processes of the health of the
Latino population using both quantitative data sets and qualitative observations.
2:00 PM CONFERENCE CONCLUDES
16. DELIVERY SYSTEM TRANSFORMATION CLINICAL & CARE INNOVATIONS BUSINESS INNOVATIONS STRATEGIC WORKFORCE & LEADERSHIP
Payment Reform In California:
The Next Era For Health Center
Care Delivery Has Arrived
ROOMS 311 – 312
California will soon implement an
Alternative Payment Methodology that
will test how a PPS-equivalent capitated
payment will transform how care is
delivered in health centers. CPCA, the
California Association of Public Hospitals,
and LA Care have partnered this year
to sponsor SB 147 (Hernandez).The
bill’s success is due to the collaborative
negotiations between the sponsors, the
State, and the health plans. The outcome
is a demonstration that is innovative and
sophisticated.This session will provide the
audience an opportunity to hear from
experts on how the demonstration will
impact and benefit each sector of the
health care delivery system.
SPEAKERS:
Mari Cantwell, MPP, State Medicaid
Director and Chief Deputy Director of
Health Care Programs, California
Department of Health Care Services
Jonathan Freedman, Chief of Strategy,
Regulatory & External Affairs / Interim Chief
Operating Officer, LA Care Health Plan
Richard Seidman, MD, MPH, Chief Medical
Officer, Northeast Valley Health
Corporation
Ralph Silber, MPH, Executive Director,
Alameda Health Consortium
FACILITATOR:
Andie Patterson, MPP, Director of
Government Affairs, CPCA
Engaging Patients As Partners
In Value-Based Care
ROOMS 304 – 305
The Patient Protection and Affordable Care
Act continues to bring new opportunities
and challenges to CCHCs. Millions of newly
insured Californians now have more choices
in where they receive care, and CCHCs
must deliver a better care experience. Creat-
ing a better care experience requires a team
effort to improve the way we communicate
with and relate to our patients, involving
everyone from providers to clinic staff to
leadership. It requires CCHCs to directly en-
gage with their patients.This session will give
an overview of different patient engagement
strategies, outline current value-based care
efforts, draw connections between patient
engagement and value-based care strategies,
and highlight CCHCs that are advancing
strategies that engage patients to add value
to their care delivery models.
SPEAKERS:
Mychi Nguyen, MD, Site Director, Frank
Kiang Medical Center, Asian Health Services
Jeremie Robenolt, Director of Operations,
West County Health Centers, Inc.
Debra Rosen, RN, MPH, Director, Quality &
Health Education, Northeast Valley Health
Corporation
MODERATORS:
Veenu Aulakh, MSPH, Executive Director,
Center for Care Innovations (CCI)
Brenda Solorzano, JD, Chief Program
Director, Blue Shield of California Foundation
FACILITATOR:
Val Sheehan, MPH, Director of Development
and External Relations, CPCA
Hospitals & FQHC Partnerships:
Strengthening the Continuum
of Care
ROOMS 302 – 303
Through the partnership between
Sutter Health and CCHCs, several
innovative community benefit programs
have been created to meet the needs
of the underserved and strengthen the
continuum of care.Your presenters,
working on multiple programs, will talk
about how these efforts come together
and provide candid insights into their
journey to create a successful partnership
between an FQHC and a not for profit
health care system.
SPEAKERS:
Leslie Connor, MPH, Executive Director,
Santa Cruz Community Health Centers
Stephen Gray, MBA, MPH, FACHE, Chief
Administrative Officer, Sutter Maternity &
Surgery Center
Holly Harper, MPA, Community Benefits
Manager, Sutter Health
Jonathan Porteus, Chief Executive
Officer,Wellspace Health
MODERATOR:
TraciVan, Community Benefit Director,
Sutter Health
FACILITATOR:
Deb Roth, Staff Attorney, CPCA
Gaining The Upper Hand on
Attracting and Retaining Valuable
Workforce Talent at Your CCHC
ROOMS 309 – 310
Executive leaders and clinical providers are
some of the most challenging positions to
recruit for, fill, and retain for any CCHC. In
an increasingly competitive employment
marketplace, use of best practices and
effective programs will be vital to your
CCHC’s success.This session will feature
expert advice on strategies such as setting
performance measures, evaluating benefits
packages, and creating positive workforce
culture, and will also spotlight one CCHC’s
experience in rolling out programs specifically
aimed at supporting and retaining clinical
providers.
SPEAKERS:
Shari Dunn, Managing Director,Arthur
J. Gallagher & Co. Human Resources &
Compensation Consulting Practice
Charles Kitzman, MMI, Chief Information
Officer, Shasta Community Health Center
Brandon Thornock, MBA, MHA, Director
of Clinical Operations, Shasta Community
Health Center
Troy Winkles, CIC, SeniorVice President,
Gallagher Chapman
FACILITATOR:
Noah Painter,Associate Director of Policy,
Workforce, CPCA
16
BREAKOUT SESSION 1 OCTOBER 15, 2015 10:45 AM – 12:15 PM
17. DELIVERY SYSTEM TRANSFORMATION CLINICAL & CARE INNOVATIONS BUSINESS INNOVATIONS STRATEGIC WORKFORCE & LEADERSHIP
The Delivery System Transformation
Vehicles Of Tomorrow: California’s
1115 Waiver and Patient-Centered
Health Home Demonstration
ROOMS 311 – 312
Two major Medi-Cal policy vehicles are
soon to be launched – California’s next
1115 Waiver and a Patient Centered
Health Home Section 2703 demonstration.
Each will have an enormous impact on
patient care, how care is delivered and
coordinated, and how it is paid for. During
this session the State and the California
Association of Public Hospitals will share
the most important aspects of the Waiver
and how clinics and health centers will be
impacted, andThe California Endowment, a
major contributor to the Patient Centered
Home Initiative, will share an overview of
the upcoming Section 2703 demonstration
and how clinics and health centers can
participate.
SPEAKERS:
Sarah Brooks, Deputy Director of Health
Care Delivery Systems, California
Department of Health Care Services
Richard Figueroa, Program Director, Healthy
California,The California Endowment
Sarah Muller,Vice President of External
Affairs, California Association of Public
Hospitals
FACILITATOR:
Andie Patterson, MPP, Director of
Government Affairs, CPCA
Managing Pain Safely: Community
Coalitions To Reduce Opioid Overuse
and Save Lives
ROOMS 304 – 305
Many health centers are developing
strategies for ensuring safe use of opioid
medications for their patients. However
the issue of opioid overuse impacts the
larger community, and community-wide,
cross-organizational efforts (including health
plans, hospitals, dentists and pharmacies)
offer greater opportunity for changing the
culture of opioid use and overuse in entire
communities.This presentation describes
the framework for Partnership HealthPlan
of California’s very successful “Managing Pain
Safely” initiative and summarizes the success
of the program, to date.
SPEAKERS:
Denise Armstorff, BSHA, Senior
Improvement Advisor, Partnership
HealthPlan of California
Robert Moore, MD, MPH, Chief Medical
Officer, Partnership HealthPlan of California
Colleen Townsend, MD, Chief Medical
Officer, OLE Health
FACILITATOR:
Meaghan McCamman, MPA,Assistant
Director of Policy, CPCA
Ensuring Greater Success Under
Value-Based Payment: What
Changes Are Needed?
ROOMS 302 – 303
California FQHCs are realizing an incredible
opportunity to be more successful in a
health care delivery system focused on
value and improved population health
outcomes. Nearly 30 FQHCs have
volunteered to participate in a 2016 DHCS
facilitated Alternative Payment Methodology
demonstration that would transition a
site’s current PPS rate to a capitated, per
member, per month rate, allowing the
freedom and flexibility to provide the type
of care that patients need, where and when
they need it. Readiness efforts are underway
to identify financial, operational, and care
delivery transformational change strategies
necessary to ensure demonstration success
as well as organizational sustainability.This
workshop brings together experts in these
transformational change areas and provides
a platform for them to discuss issues to
consider as you begin to ready your health
center for future value-based payment.
SPEAKERS:
Jerry Coil, Strategic Advisor, Consultant
Curtis Degenfelder, President, Curt
Degenfelder Consulting, Inc.
Laurie Heist Francis, BSN, MPH, Senior
Director of Innovation, Oregon Primary
Care Association
FACILITATOR:
Christina Hicks, MSOD, Deputy Director of
Program Development & Evaluation, CPCA
Maximizing Mid-Level Providers:
Supporting Nurse Practitioners
ROOMS 309 – 310
With the implementation of the ACA,
the number of people seeking care from
community health clinics is expected
to grow exponentially in coming years.
Unfortunately, this coincides with a projected
shortage of primary care physicians. Nurse
practitioners are an important part of
the primary care provider solution. Nurse
practitioners graduate ready to practice but
their experience during their first year of
practice is very important. Informal mentoring,
internships, residencies, and fellowships are all
ways to recruit and retain nurse practitioners.
This session will feature financially sustainable
programs that help to hire new NPs; prepare
them to work in an FQHC setting; aid in
employee retention; and, most importantly,
help to increase access to healthcare in
California communities.
SPEAKERS:
Anitha Mullangi, MD, FAAFP, Doctor,
TiburcioVasquez Health Center, Inc.
Rebecca Norwick, MSN, FNP,
Project Director FNP Residency, Santa
Rosa Community Health Centers
Keely Uhlir, RN, MSN, CPNP, Nurse
Practitioner,TiburcioVasquez Health
Center, Inc.
Mary Ellen Wilkosz, RN, FNP-BC, PhD,
Director FNP Program, Sonoma State
University
FACILITATOR:
Mike Witte, MD, Chief Medical Officer, CPCA
17
BREAKOUT SESSION 2 OCTOBER 15, 2015 3:00 PM – 4:30 PM
19. EXHIBITORS
19
EXHIBITOR BOOTH
Able Health 328
A-dec 233
American Cancer Society 122
Anthem Blue Cross 209
athenahealth, Inc. 306
AVAZZIA 404
Azara Healthcare 133
Barney & Barney 118
Benco Dental 230
BKD 121
BlueNovo, Inc. 319
California Area Health Education Center (AHEC) 203
California Health & Wellness 415
California Health Facilities Financing Authority 302
CALIFORNIA PRIMARY CARE ASSOCIATION
Activity Lounge
Health & Wellness Expo
Innovation Cafe
Nonstop Coffee Shop
Regeneration Station
Silent Auction
Video Booth
California Telehealth Network 414
Candelis, Inc. 202
Capital Impact Partners 216
Capital Link 109
CaptureRx 125
Cardinal Health 231
CareMessage 124
CFO Healthcare Solutions 113
ClaimRemedi 228
EXHIBITOR BOOTH
Clinic Leadership Institute 402
Clinicians Telemed 107
Council Connections 215
DataTel Consulting Inc. 218
Direct Relief 126
E-Medapps 301
EPIC Brokers 327
Expense Reduction Analysts 119
Gary Bess Associates 333
Greenway Health 305
Greg Facktor & Associates 331
Group Practice Solutions, Inc. 426
Health Net 416
Health Profession Education
Foundation – OSHPD 300
Hemosure, Inc. 329
Henry Schein, Inc. 115
HITCare 129
i2i Systems 212
Institute for Healthcare Advancement 432
John Snow, Inc. 304
KLH Consulting 117
Maxor National Pharmacy Services Company 332
McKesson 321
Medcor Revenue Services, Inc. 206
Molina Healthcare 214
Moss Adams LLP 315
National Association of Community
Health Centers 309
EXHIBITOR BOOTH
NextGen Healthcare 412
Nonprofit Finance Fund 120
NORCAL Mutual Insurance Company 103
Northern California Community Loan Fund 307
Office of Statewide Health Planning & Development 201
OSIS 131
PeachTree Healthcare/Green Light Wellness 229
PMG, Inc. 313
PointCare 101
PRIDE Dental Laboratory 207
Progressive US 317
QIP Solutions: QI Express 330
Quest Diagnostics 105
Rivercity Medical Group 226
RXStrategies 312
Seamless Medical Systems 303
SironaHealth 213
The California Endowment 227
The Chiropractic Community Health Alliances 418
The Inline Group 127
The Joint Commission 232
The Neenan Company 430
UHC Solutions 205
UnitedHealthcare 325
Universal Specialty Vehicles 428
Weitzman Institute/Community Health
Center, Inc. 314
Wulff, Hansen & Co. 204
20. DELIVERY SYSTEM TRANSFORMATION CLINICAL & CARE INNOVATIONS BUSINESS INNOVATIONS STRATEGIC WORKFORCE & LEADERSHIP
Connecting Patients To Care Through
Mental Health Services Act Program:
Best Practices and Care Innovations
From The Field
ROOMS 311 – 312
The Mental Health Services Act (MHSA)
Prevention and Early Intervention (PEI)
programs enable communities to creatively
expand behavioral health services as a key
strategy to prevent mental illness from
becoming severe and improve timely access
for underserved populations. Community
clinics and health centers (CCHCs) are in
a unique position to partner with counties
as providers of these initiatives, and many
CCHCs have a track record of success
in leading these efforts.This session will
provide examples of CCHC-lead MHSA
programs, present best practices and lessons
learned, and give participants information to
facilitate next steps in developing their own
projects.
SPEAKERS:
Lynn Dorroh, LMFT, Chief Executive
Officer, Hill Country Health and Wellness
Center
Leslie Preston, LCSW, Behavioral Health
Director, La Clinica de La Raza, Inc.
Stephanie Welch, MSW, Senior Program
Manager, California Mental Health
Services Authority (CalMHSA)
FACILITATOR:
Jodi Samuels, PhD, Deputy Director of
Development andTraining, CPCA
Transforming Care Through
Innovative Partnerships
ROOMS 304 – 305
Now, more than ever, health centers are
moving beyond their four walls to deliver
exceptional care. In the process, they are
redefining the patient, health center, and
community paradigm. Health centers are
transforming care and transforming the
lives of their patients and the communities
they serve through innovative community
partnerships. In this session, we will hear
from three health centers that are doing
just this. Speakers will not only share
their models, but also provide guiding
questions for you to consider as your health
center looks to expand your community
partnerships. Session participants will leave
with a greater understanding of various
approaches to community/health linkages
and possible strategies to consider for your
community.
SPEAKERS:
Jeremy Elkins, MBA, MS, PA-C, Chief
Operations Officer, Share Our Selves
Britta Guerrero, Chief Executive Officer,
Sacramento Native American
Health Center, Inc.
Nichole Mosqueda, Director of Programs &
Development, Camarena Health
FACILITATOR:
Beth Malinowski, MPH, Deputy Director of
Government Affairs, CPCA
Creating CCHC Capacity Through
Mergers, Acquisitions, and Strategic
Alliances
ROOMS 302 – 303
Faced with growing demand and capacity
shortages, CCHCs are expanding through
mergers, acquisitions and strategic alliances.
The panel will provid,e an overview of the
different types of transactions and three
CCHCs that built capacity through these
transactions will share their stories of suc-
cess to include the decision-making process,
risks involved, advantages to these transac-
tions and lessons learned.
SPEAKERS:
Robert Gomez,VP Business Development,
AltaMed Health Services Corporation
Dawn Harbatkin, MD, Medical Director,
Lyon-Martin Health Services a program of
HealthRIGHT 360
Greg Stone, Chief Executive Office,
PeachTree Healthcare
MODERATOR:
Larry Garcia, Esq., Senior Counsel, Kronick
MoskovitzTiedemann & Girard (KMTG)
FACILITATOR:
Ginger Smith, Director of Health Center
Operations, CPCA
Using Data for Strategic Decision-
Making and Meeting Triple Aim Goals
ROOMS 309 – 310
Achieving theTriple Aim requires improved
population health, patient experience, and
reducing the per capita cost of healthcare.
Measuring these areas requires aggregating
data from a number of different systems
and compiling the data to make strategic
decisions.This session will look at two clinics
through their journey of data analytics
towards achieving the triple aim and the
importance of financial strength in providing
high quality care.
SPEAKERS:
Allison Coleman, MBA, Chief Executive
Officer, Capital Link
Jason Cunningham, DO, Medical Director,
West County Health Centers, Inc.
David B.Vliet, MBA, Chief Executive Officer,
TiburcioVasquez Health Center, Inc.
GraceWang, PhD, MPH, Principal Researcher,
American Institutes for Research (AIR)
FACILITATOR:
Emily Shipman, Senior Program Coordinator
of Quality, CPCA
20
BREAKOUT SESSION 3 OCTOBER 16, 2015 8:30 AM – 10:00 AM
Visit us in the Exhibit Hall as we invite all conference attendees to
record a special viedo message to share the “Plus” in your life!
#WhatsYourPlus #CPCA15AC
#WHATSYOURPLUS
21. DELIVERY SYSTEM TRANSFORMATION CLINICAL & CARE INNOVATIONS BUSINESS INNOVATIONS STRATEGIC WORKFORCE & LEADERSHIP
Building an ACO on a Shoestring
ROOMS 311 – 312
Primary Care Providers (PCPs) are the
engines of change in the health care delivery
system, but within a standard payment
model, PCPs are unable to benefit from
the savings they create by lowering the
total cost of care.This session provides an
example of FQHCs that banded together
without being dependent upon a hospital or
large health system and built a mechanism
to incentivize and capture savings associated
with high quality primary care.The session
will discuss the steps taken by FQHCs
to build a successful ACO with limited
resources and will discuss the various
options for other health centers that are
interested in creating an integrated network
for Medicare Shared Savings or other
programs.
SPEAKERS:
Naomi Fuchs, MBA, Chief Executive Officer,
Santa Rosa Community Health Centers
Lawrence Garcia, Esq., Senior Counsel,
Kronick MoskovitzTiedemann & Girard
(KMTG)
ReneeVis, MPH, Director, Redwood
Community Care Organization (RCCO)
FACILITATOR:
Meaghan McCamman, MPA,Assistant
Director of Policy, CPCA
Business Solutions for Improving
Your CCHC’s Financial Wellness
ROOMS 302 – 303
Does your CCHC have a healthy state
of well-being today while continuing to
prepare financially for tomorrow? For
CCHCs exploring potential business
solutions for improving a CCHC’s financial
status, this session will provide an overview
of the current financial landscape at
California CCHCs, reveal the top 10
best practices of taking your expense
management strategies from good to
exceptional, and present opportunities
for understanding and reducing your days
in accounts receivable (AR) by targeting
payers with elevated encounter rates and
net AR.
SPEAKERS:
Raymond Jorgensen, MS, CPC, CHBME,
President and Chief Executive Officer,
PMG, Inc.
Susan Petrie, MBA, Chief Operating Officer,
Capital Link, Inc.
David Thorpe, Director, Expense
Reduction Analysts
FACILITATOR:
Ginger Smith, Director of Health Center
Operations, CPCA
Leveraging Networks of Health
Centers to Capture Savings
ROOMS 309 – 310
Health care reform has sparked major
changes in the health delivery system.The
creation of the infrastructure necessary
for this change can be time consuming,
expensive, and require expertise not readily
available at CCHCs. Building networks of
health centers with similar missions and
patient populations allows for sharing of
best practices, de-duplication of work
and infrastructure, contracting leverage,
expanded resources and investment, and
access to data across the care spectrum.
This session provides information about
existing and newly developing networks
of health centers around the state and
will show how networks can be built and
maintained to the advantage of health
centers.
SPEAKERS:
Lisa Ba, CPA, MBA, FHFMA,Vice President
of Financial Planning & Analysis,AltaMed
Health Services Corporation
Andrew Principe, President, Starling
Advisors, LLC
Henry Tuttle, Chief Executive Officer,
Council of Community Clinics
FACILITATOR:
Ben Avey,Assistant Director of External
Affairs, CPCA
Partnerships for Expanding
Specialty Care
ROOMS 304 – 305
Specialty care partnerships are often used
as both a workforce strategy and a pathway
to increase access to care. In this session,
attendees will hear from community health
centers and their partners who were part
of the Kaiser Permanente and California
HealthCare Foundation Specialty Care
Initiative and built robust coalitions to
improve specialty care access. Panelists will
share their experience during the initiative,
lessons learned and how their work
has evolved enabling them to continue
addressing the need for access to specialty
care.
SPEAKERS:
Rhonda Aubrey, MHI, Chief Operating
Officer, Community Health Center
Network
Elizabeth Forer, MSW, MPH, Chief Executive
Officer and Executive Director, Venice
Family Clinic
Kent Imai, MD, FACP, Medical Director,
Community Health Partnership
Ronald Sorensen, MSHA, Director
of Community Health Partnerships,
Providence Saint John’s Health Center
FACILITATOR:
Meghan Nousaine, MPH,Assistant Director
of Quality & Care Delivery, CPCA
21
BREAKOUT SESSION 4 OCTOBER 16, 2015 10:30 AM – 12:00 PM
22. 22
Jeff Bujer
Jeff Bujer, a former CPCA Board Chair and longtime
CPCA member, is being recognized for his distinguished
career and as a true champion for programs that serve
all Californians.This year, Bujer announced his departure
from the Saban Community Clinic (formerly the Los
Angeles Free Clinic) after more than 16 years with the
organization. He started as the organization’s Chief
Financial Officer in 1998 and served in a variety of
roles, including serving as its Chief Executive Officer
since 2012. Over the course of his tenure with Saban Community Clinic, Bujer led
the organization’s transition to a Federally Qualified Health Center and expanded
its services to include primary medical and dental care as well as behavioral health
treatment. He helped to grow the physical enterprise to three locations in Los Angeles
and implemented an electronic health record system.
Bujer currently sits on the Board of Directors for Health Care LA IPA as well as the
California Primary Care Association (CPCA), for which he has served as Board Chair
andTreasurer; he also serves on the Finance Committee of the Community Clinic
Association of Los Angeles County (CCALAC) as well as on the Advisory Board of
the Camino de Salud Network.
Before joining Saban Community Clinic, Bujer served as Chief Financial Officer of
the California Family Health Council (CFHC), a nonprofit organization committed
to improving the health of California families by increasing access to family planning,
improving reproductive health care, and ensuring access to health services. From 1979
to 1989, Bujer served as the Deputy Director and Finance Administrator of Foothill
Area Community Services, a large non-profit senior and community center serving the
greater community of Pasadena in California.
Bujer has earned certifications from the Center for Public Management (Washington,
D.C.) in strategic planning and grants management, as well as from the State of
California’s Department of Economic Opportunity in local planning and needs
assessment. Bujer holds a bachelor’s degree in Business Administration from California
State University, Los Angeles.
2015 CLINIC LEGACY AWARDS
Risë K. Phillips
Risë K. Phillips is being honored “In Memoriam” for
her vision, support, and efforts to help raise awareness
and further the agenda of the entire community clinic
and health center community. Prior to her passing in
February of 2015, she was President and CEO ofT.H.E.
(To Help Everyone) Health and Wellness Centers.
Ms. Phillips was responsible forT.H.E.’s remarkable
transformation and growing the organization from
one site on the verge of closing in 2009 to six sites
(including two dental sites) serving more than 18,000 patients. She was deeply
committed toT.H.E.’s mission of bringing affordable, caring, and culturally sensitive
health care to underserved and under-resourced communities.
Prior to joiningT.H.E., Ms. Phillips supported the two largest lines of business at Blue
Cross of California. Later, her work within the Los Angeles County Department of
Health Services provided the statistical justification necessary to support housing and
prevention interventions in the early days of the HIV/AIDS epidemic.While heading
the business development and public policy functions for the California Family Health
Council, Ms. Philips worked on major pieces of legislation at the state and federal level
designed to safeguard and bring additional funding to support women’s healthcare and
reproductive rights. She served as Project Director for a biomedical support group
actively engaged in worldwide HIV/AIDS clinical trials research working with 255
researchers located in Africa,Thailand, India, Brazil, and multiple sites throughout the
United States.
Ms. Phillips received her undergraduate degree from Baylor University, a Masters
degree in Public Health with a specialty in Epidemiology and Biostatistics fromYale
University, and a Masters degree in Business Administration from the University
of California, Los Angeles, John Anderson School of Management. She was also an
established watercolorist and writer. Ms. Phillips will be missed by all who knew her
and forever remembered by those she helped.
23. 23
Bob Kamrath
Bob Kamrath is being recognized for his role as a
champion for programs that serve those in need.
In his tenure as CEO of Cares Community Health,
it has transformed and expanded from a specialty
clinic providing care to people living with HIV/
AIDS in Sacramento to a Federal Qualified Health
Center (FQHC) earlier this year. Following passage
of the Affordable Care Act, Kamrath fully realized the
opportunity to expand care to everyone in the local
community, regardless of their income level or healthcare coverage.
Under his leadership, the clinic’s comprehensive, high quality integrated health care
model expanded services to the newly insured and served population. During his
11 years at Cares Community Health, he developed strong and supportive community
and patient population relationships. Following his leadership, the Cares staff
developed a welcoming and patient empowerment environment that supported
patient responsibility for managing their health care. In addition, during his tenure at
Cares Community Health, the clinic was recognized by the National Committee on
Quality Assurance as a Patient Center Medical Home (PCMH) – level III – the highest
recognition level.
Before entering the healthcare field, Kamrath served in the United States Navy
for 28 years, serving as Commanding Officer of a submarine, surface ship, naval
communication station, and Chief of Staff at a major east coast naval installation
His shore assignments included senior staff positions on both operational and
administrative staffs in Washington D.C. and Pearl Harbor.
Kamrath is a graduate of the University of Wisconsin and holds a Bachelor’s degree
in Mechanical Engineering. He also holds a Master’s degree in Management from the
Naval Postgraduate School and a Master’s degree in Systems Engineering from George
Mason University.
PUBLIC HEALTH LEADERSHIP
AWARD
Senator Richard Pan
Senator Richard Pan is being presented with
CPCA’s inaugural Public Health Leadership
Award for his instrumental role in the
implementation of the Affordable Care Act
in California and most recently for his role
authoring Senate Bill 277, the California
vaccination bill, which will increase the
number of children who are vaccinated
in California, in turn bolstering the state’s
overall immunity rates and wellness.
Dr. Pan, a pediatrician and former UC Davis educator, was elected to the
State Senate in November 2014. As a State Senator, Dr. Pan proudly
represents Sacramento,West Sacramento, Elk Grove and unincorporated
areas of Sacramento County in the state legislature and is the Chair of
the Senate Committee on Public Employment and Retirement. Dr. Pan
continues to practice medicine with Wellspace Health at its Oak Park
Community Health Center.
As Chair of the Assembly Committee on Health, Dr. Pan focused
on expanding transparency and oversight of vital government health
programs. He also worked to ensure federal health care reforms were
implemented effectively and efficiently in California.
Dr. Pan earned an undergraduate degree from Johns Hopkins University,
a Medical Doctorate from the University of Pittsburgh, and a Masters of
Public Health from Harvard University.
24. 2015 HERO AWARDS
Peter Long
Peter Long, Ph.D., has been a long time partner and
advocate to improve the health of all Californians, and
currently serves as President and CEO of the Blue
Shield of California Foundation (BSCF). Dr. Long has
been instrumental in advancing community clinics and
health centers in California, playing a pivotal role in
the success of CPCA’s payment reform initiative. His
early support and commitment in this area of work
has helped secure additional foundation collaboration
and support. He has also advanced CPCA’s payment reform concept with State
and Federal agencies. As the CEO of the BSCF, he works to improve the lives of all
Californians, particularly the underserved, by making health care accessible, effective,
and affordable. BSCF has awarded more than $66 million in core support grants to
more than 200 community health centers since 2003.
Prior to joining Blue Shield of California Foundation, Dr. Long served in leadership
roles at the Henry J. Kaiser Family Foundation andThe California Endowment. He
has extensive experience working on health policy issues at the state, national, and
global levels, and has written numerous papers on these topics. Dr. Long also served
as the director of development and programs for the Indian Health Center of Santa
ClaraValley in San Jose, before assuming his position there as executive director.
Previously, in CapeTown, South Africa, Dr. Long served as a legislative analyst for the
National Progressive Primary Health Care Network during the country’s transition to
democracy.
Outside of his role as CEO, Dr. Long is actively involved in multiple healthcare and
professional organizations, serving on the Board of Directors for Grantmakers in
Health and Grantmakers for Effective Organizations, and the Governance Board at
the Institute for Clinical and Economic Review. In addition, he practices as an adjunct
professor at the University of California, Los Angeles Fielding School of Public Health.
Dr. Long received a Bachelor’s degree from Harvard University, a Master’s degree in
health policy fromThe Johns Hopkins University School of Hygiene and Public Health,
and his doctorate in health services from the University of California, Los Angeles.
Roger Schwartz
Roger Schwartz is being recognized as a CPCA Hero
for his support of the organization’s mission and overall
success over the past 20 years. Prior to his departure
earlier this year, he served as legal counsel at the
National Association of Community Health Centers
(NACHC) where he played a pivotal role in the success
of the community health centers nationwide. During
his tenure at NACHC, Schwartz advised CPCA and
its members on a variety of legal and regulatory issues
as well as state and federal policy. He has been a trusted ally, strategic partner, and a
friend to the community health center movement. His passion for health centers, their
mission, and their patients has helped drive his work over the past 13 years.
Schwartz started at NACHC as its Director of State Affairs in 2002 and later became
AssociateVice President, responsible for federal regulatory affairs and as legal counsel.
His responsibilities included working with state primary care associations and health
centers on statewide and federal Medicaid and Medicare services and reimbursement
issues and advocating with federal agencies for improvement on these same issues.
He also worked with other NACHC staff on drafting federal Medicaid and Medicare
legislation.
Prior to joining NACHC, Roger was a partner at the law firm of Feldesman,Tucker,
Leifer and Fidel.The firm is General Counsel to NACHC. Prior to working at that
firm, he was an attorney with the National Health Law Program, where he specialized
in Medicaid eligibility and services issues.
He received a Bachelor of Arts from the University of Connecticut and his Juris
Doctor from Georgetown University Law School. He has been married to his wife
Sharon for 41 years, and they have two sons, both lawyers who have children of their
own, making Schwartz a proud grandfather. Since retiring from his role at NACHC,
Schwartz has been doing some consulting work.
24
25. Senator Ed Hernandez
Dr. Ed Hernandez had only one goal as a young man
– to serve the health care needs of the community
he came from. This dedication was witnessed most
recently through the Senator’s efforts on Senate
Bill 147, which will re-shape and innovate the way
Federally Qualified Health Centers (FQHCs) deliver
care to their patients with the goals of improving care
and outcomes and lower costs. This historic effort
will set the standard for the nation and transform
how FQHCs deliver care within our larger health care system. Senator Hernandez’s
dedication and resolve to this effort is deeply appreciated and meaningful to FQHCs
and their patients.
Senator Hernandez was elected to the Assembly in November of 2006, and re-elected
in November of 2008. He won his seat in the California State Senate in November
of 2010 and was re-elected in 2014. Senator Hernandez serves as Chair on the
Senate Committee on Health. He is also a member of the Business, Professions, and
Economic Development Committee, the Government and Finance Committee, the
Committee for Governmental Organization, and the Senate Insurance Committee.
Senator Hernandez proudly represents the 22nd Senate District, which encompasses
the cities and communities of the San GabrielValley, including:Alhambra, Monterey
Park, San Gabriel, South San Gabriel, Rosemead, El Monte, South El Monte, Baldwin
Park, Irwindale, Industry,Avocado Heights, La Puente,Valinda,West Covina,Vincent,
Azusa, Citrus, Covina,Temple City,Arcadia, and surrounding neighborhoods.
Senator Hernandez is a graduate of California State University, Fullerton where he
received his Bachelor’s degree in Biology. He studied Optometry at Indiana University,
where he received his optometry degree. Prior to serving in the Assembly, he was
President of the California Board of Optometry. He served as president of the
California Optometric Association in 2000 and 2001.
TRAININGANDEDUCATION
BRAND
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ADVOCACY
TECHN
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ASSISTANCE
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UALITY IMPROVEMENT FINANCIA
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EALTHMANAGEMENT
PARTNERSHIPS
CALIFORNIA PRIMARY CARE ASSO
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CPCA OFFERSVALUABLE RESOURCES AND TOOLS TO HELP
COMMUNITY CLINICS AND HEALTH CENTERS SUCCESSFULLY
MANAGE AND IMPROVE THE HEALTH OF THEIR PATIENTS.
WWW.CPCA.ORG • (916) 440-8170
25
27. 27
saving lives saving time saving money
THANK YOU EVENT SPONSORS
28. 28
QUALITY CARE CONFERENCE
(formerly the Quality Improvement & InformationTechnology Summit)
February 8-9, 2016 – Sacramento
This conference will focus on improving health care through improved quality,
technology, and compliance.Through these three topics, sessions are designed to
disseminate best practices and share innovative projects that directly support health
information technology implementation and practice transformation efforts.
DAY AT THE CAPITOL
April 20, 2016 – Sacramento
Each year Day at the Capitol brings CCHC staff and patients from across the state
to participate in visits at the Capitol with all 120 legislators, or their staff members,
to share and put a face to their stories on how proposed budget cuts and pending
legislation will affect their access to quality and affordable care. New this year will
be a small health fair, which will allow for exhibiting opportunities!
BILLING MANAGERS PEER NETWORK CONFERENCE
May 18-19, 2016 – Carlsbad
This event is uniquely designed to be audience-driven with ample time for
participants to ask questions and engage with content experts and staff to help
prepare billing managers in effectively handling the upcoming changes impacting
billing processes and the potential challenges that they will face in the coming years.
CHIEF FINANCIAL OFFICERS CONFERENCE
May 17-18, 2016 – Carlsbad
The CFO conference is the ideal place for health center financial personnel to
increase their skills, build operational capacity, and network with their peers.This
conference provides an opportunity for CFOs of varying skill levels to learn from
others in the industry as well as visit with exhibitors who support this event.
CPCA ANNUAL CONFERENCE
October 27-28, 2016 – Long Beach
CPCA’s premier annual event has been at the heart of the association’s convenings
for nearly 20 years.This is the venue where CCHC leadership converges to address
the most pressing issues affecting the health care industry and the underserved
patient population in California.
2016 BOUTIQUE EVENTS AND ANNUAL CONFERENCE
OPPORTUNITIES
SPEAKING
Are you interested in speaking at one of CPCA’s conferences?
Our call for presenters process allows anyone to submit a
proposal for any of our events. All submissions are vetted
through a planning group for each conference, and submission
deadlines vary.
If you have questions about our call for presenters process,
please contact us via e-mail at training@cpca.org.
SPONSORSHIP
Whether you’re looking to have a year-round presence, or
support a topic-specific event, CPCA looks forward to working
with you to find creative ways to support the mission of
community clinics and health centers in California. We would
be happy to schedule a meeting with our Sponsorship Team to
discuss your organization’s specific needs.
If you have questions about our sponsorship programs, please
contact us via e-mail at sponsor@cpca.org.
29. 29
HEALTH CENTER
LIBRARY
TULARE COMMUNITY HEALTH
CLINIC IS REBRANDING ITSELF!
OUR NEW NAME WILL BE
ALTURA CENTERS FOR HEALTH
All correspondence and payments will remain the same.
New website coming January 1, 2016 www.altura.org
Same providers.
Same mission.
New name.
VISIT THIER NEW MOBILE UNIT
AT THE TRADESHOW
Results
Matter
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for
patients
families
communities
Invest in your organization’s success
with high-impact leadership development
In this era of rapid transformation, we need leaders who
can effectively facilitate and inspire results through
high-performing teams who serve patients and families
with compassionate, quality care.
La Clínica’s premiere learning program invites leaders
—from supervisors through executives— to explore how the week-long
Heroic Leaders Institute can move your leadership and your organization
to a higher level of effectiveness.
Visit us at www.laclinica.org/heroicleaders
or contact The Learning Center
tlc@laclinica.org | 510-535-2990
Discount pricing for groups of 5 or more from one agency.
Visit www.healthcenterlibrary.org to learn more today!
This is the one tool you
need for clinical outcome
research, provider education,
patient education materials,
resources supporting care
transformation, publications,
and discussion forums.
CHECK OUT THE
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CENTER LIBRARY
30. COMMUNITY CLINICS AND
HEALTH CENTERS
AlexanderValley Healthcare
All for Health, Health for All
Alliance Medical Center, Inc.
AltaMed Health Services Corporation
Ampla Health
AndersonValley Health Center, Inc.
Angeles Comprehensive Community Clinic, Inc
AntelopeValley Community Clinic –
Health & Wellness Center
APLA Health & Wellness
ArroyoVista Family Health Center
Asian Americans for Community Involvement
Asian Health Services
Asian Pacific Health CareVenture, Inc
Avenal Community Health Center
Axis Community Health
BAART Community Healthcare
Bartz-Altadonna Community Health Center
Big Sur Health Center
Borrego Community Health Foundation
Camarena Health
Camino Health Center
Canby Family Practice Clinic
Cares Community Health
Center for Comprehensive Care and
Diagnosis of Inherited Blood Disorders
Central City Community Health Center, Inc.
Central Neighborhood Health Foundation
Chinatown Service Center
Family Health Clinic
Clinica De Salud DelValle De Salinas
Clinca Monsenor Oscar A. Romero
Clinica SierraVista
Clinicas de Salud del Pueblo
Clinicas del Camino Real, Incorporated
Coastal Health Alliance
CommuniCare Health Centers
Community Health Alliance Of Pasadena
Community Health Centers of the Central
Coast, Inc.
Community Health Systems, Inc.
Community Medical Centers, Inc.
Comprehensive Community Health
Centers, Inc.
Davis Street Primary Care Clinic
Desert AIDS Project
Dientes Community Dental Care
EastValley Community Health Center, Inc.
Eisner Pediatric & Family Medical Center
El Dorado County Community Health Center
El Proyecto del Barrio, Inc.
Family Health Care Centers of Greater
Los Angeles
Family Health Centers of San Diego
Family HealthCare Network
Foothill Community Health Center
Friends of Family Health Center
Gardner Family Health Network, Inc.
Glide Health Services
GoldenValley Health Centers
Harbor Community Clinic
Harmony Health Medical Clinic and Family
Resource Center
Health and Life Organization, Inc.
Health For All, Inc.
HealthRIGHT 360
Hill Country Community Clinic, Inc.
Hurtt Family Health Clinic – Orange
County Rescue
Imperial Beach Health Center
Indian Health Center Of Santa ClaraValley, Inc.
Indian Health Council, Inc.
Inland Behavioral & Health Services, Inc.
Jewish Community Free Clinic
JWCH Institute
Kings Winery Medical Clinic / Greater Fresno
Health Organization
La Clinica de La Raza, Inc.
La Maestra Community Health Centers
LifeLong Medical Care
Livingston Community Health
LongValley Health Center
Los Angeles Christian Health Centers
Los Angeles LGBT Center
MACT Health Board, Inc.
Marin City Health and Wellness Center
Marin Community Clinic
MayView Community Health Centers
McCloud Healthcare Clinic
Mendocino Coast Clinics, Inc.
Mendocino Community Health Clinic, Inc.
Mission City Community Network, Inc.
Mission Neighborhood Health Center
MountainValleys Health Centers
Native American Health Center
Neighborhood Healthcare
North County Health Services
North East Medical Services
North Orange County Regional
Health Foundation
Northeast Community Clinic
NortheastValley Health Corporation
Northeastern Rural Health Clinics
OLE Health
Omni Family Health
Open Door Community Health Centers
Pacific Central Coast Health Centers
PeachTree Health
Petaluma Health Center
Pomona Community Health Center
QueensCare Health Centers
Ravenswood Family Health Center
Redwood Coast Medical Services, Inc.
Redwoods Rural Health Center
Ritter Health Center
Riverside-San Bernardino County
Indian Health, Inc.
Saban Community Clinic
SAC Health System
Sacramento Native American Health Center
Saint John’s Well Child & Family Center
Saint Jude Neighborhood Health Center
Salud Para La Gente
Samuel Dixon Family Health Center
San Benito Health Foundation
SanYsidro Health Center, Inc
Santa Barbara Neighborhood Clinics
Santa Cruz Women’s Health Center
Santa Rosa Community Health Centers
School Health Clinics of Santa Clara County
Share Our Selves
Shasta Community Health Center
Shingletown Medical Center
Sierra Family Medical Clinic
SonomaValley Community Health Center
South Bay Family Healthcare Center
South Central Family Health Center
SouthernTrinity Health Services
T.H.E. Health & Wellness Center
TarzanaTreatment Center
The Children’s Clinic, Serving
Children & Families
TiburcioVasquez Health Center, Inc.
Toiyabe Indian Health Project, Inc.
Tri-City Health Center
Tulare Community Health Clinic
United Health Centers of the San Joaquin
Valley, Inc.
University Muslim Medical Association (UMMA)
Community Clinic
Valley Community Clinic
Valley HealthTeam, Inc.
Venice Family Clinic
Vista Community Clinic
Watts Healthcare Corporation
WellSpace Health
West County Health Centers, Inc.
West Oakland Health Council, Inc.
Western Sierra Medical Clinic
Westside Family Health Center
Wilmington Community Clinic
Winters Healthcare Foundation
Women’s Community Clinic/Tides Center
COMMUNITY HEALTH CENTER
CONSORTIA AND ASSOCIATIONS
Alameda Health Consortium
Alliance for Rural Community Health
California Consortium for Urban Indian Health
California Family Health Council
Capitol Health Network
Central Coast Health Network
CentralValley Health Network
Coalition of Orange County Community Clinics
Community Clinic Association of
Los Angeles County
Community Clinic Association of
San Bernardino County
Community Clinic Consortium
Community Health Partnership
Council of Community Clinics
Health Alliance of Northern California
North Coast Clinics Network
Planned Parenthood Affiliates of California
Redwood Community Health Coalition
San Francisco Community Clinic Consortium
CPCA MEMBERS
30
31. BUSINESS AFFILIATES
California School-Based Health Alliance
Chiropractic Community Health Alliance
Cardea Services
MedPoint Management
OCHIN, Inc.
RBZ, LLP
Safety Net Coalition of Santa Cruz County
TheFranaGroup
UkiahValley Primary Care – Adventist Health
White Memorial Medical Center
INDIVIDUAL AFFILIATES
Gregory Brown
Doug Cumming
Julie Edgcomb
Rick Eggerth
Kathy Ficco
Robert Moore
Gail Nickerson
Melissa Schoen
Nancy Shemick
Jaspreet Sodhi
PatriciaTalbot
Judy Waterman
Bobbie Wunsch
EXECUTIVE LEADERSHIP
Carmela Castellano-Garcia, President and CEO
Robert Beaudry, ExecutiveVice President and COO
FINANCE AND OPERATIONS DEPARTMENT
Sandy Birkman, Director of Finance and Operations
Robin Concannon,Associate Director of Accounting
Cathy Cooke,Administrative Assistant
Glenna Davido, Senior Member Services Representative
Jeanita Harris, Senior Data Analyst
Jodi Johnson, Deputy Director of Operations
Heather Wright, Senior Administrative Coordinator
GOVERNMENT AFFAIRS DEPARTMENT
Andie Patterson, Director of Government Affairs
Kelley Aldrich, Senior Administrative Coordinator
Ben Avey,Assistant Director of External Affairs
Beth Malinowski, Deputy Director of Policy
Meaghan McCamman,Assistant Director of Policy
Aracely Navarro,Advocacy Coordinator
Noah Painter,Associate Director of Policy
Daisy Po’oi,Administrative Coordinator
Deb Roth, Staff Attorney
Sean South,Associate Director of Policy
CPCA STAFF
MEMBER SERVICES DEPARTMENT
Val Sheehan, Director of Development and External Relations
Ginger Smith, Director of Health Center Operations
Tina Canupp,Associate Director of Health CenterTransformation
Kelly Cimino, Senior Marketing Coordinator
Nataly Diaz, Program Coordinator
Christina Hicks, Deputy Director of Development and Evaluation
Janneh Johnson,Associate Director of Events and Sponsorship
Mary Jordan,Administrative Coordinator
Nicole Key, Senior Administrative Assistant
Emili LaBass, Senior Program Coordinator of Care Delivery
Meghan Nousaine,Assistant Director of Quality and Care Delivery
Erin Perry,Associate Director ofTraining
Charlotte Reische, Senior Administrative Assistant
Tiffany Ruvalcaba, SeniorTraining Producer
Jodi Samuels, Deputy Director of Development andTraining
Kearsten Shepherd,Assistant Director of Communication and Events
Emily Shipman, Senior Program Coordinator of Quality
SPECIAL PROJECTS
DeeAnne McCallin, REC Program Director
32. CALIFORNIA PRIMARY CARE ASSOCIATION • WWW.CPCA.ORG • (916) 440-8170
To access the materials and mobile app for the 2015 CPCA Annual Conference use the code below.
Or you can visit www.cpca.org to download all session materials.
MOBILE APPMATERIALS
To lead and position community clinics, health centers, and
networks through advocacy, education, and service as key players
in the health care delivery system to improve the health
status of their communities.
O U R M I S S I
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