SlideShare a Scribd company logo
Delphi Fathions Delphe was startied five pears age by the two owners Samantha Godirey and
Yvonne buaselwood. Prior to starting this buiness, they both had extenhe expernence in the
garment industry Sattanthas experience had been predsetindetly in underwear, outerwear and
worlomear and Worne's in Ladiessear and fashion. When they fint started working fogsther, they
concertated on workvear and fahion. The former gave them good (if somewhut dull) steidy
busness and the iatter more interesting if variable work. In all cases, they were producing
garments for othen to self on ether designers who would sel to retailen or wholesalens selling
workweat. The workwear market became increaingly competitive and as more of their potential
business went abroad, they decided to concentiace on the fathion side. They establiahed goed
relationihign with a number of devigners who produced high-g-alty garments that sold at the mid
bo upper end of the market. Business remained aood unfil matumn last year when one of their
major cuntomets (6e per cent of turnever) decided to cease trading thd ther other cuitormen
ieduced their orlens. Last year, they had made a decison to try and sell divect by setting up a
website and doing a fachion thew in their home town. This concentrated an fashign for the latper
lady as they Ielt that there was a gap in the market here. Their lateat dverufication was inte doth
handbags that they designed and produced. Theve were low cost an they could be made to ocder,
Again they hope to sell these drect to the condumers via the website Since the end of last year
they have had no firm onders of work from their vesal customent The attempts to find new
ountomers have been unsuccessful as it appears that erhet the dejighers are vourcing all their
garmenss aboud or the sew designens are no longer working for themselves but joining large
fashen houres. They ace also concensed that the few enquiries 10 date hive bees small and ako
the prices have been wo low that the margin in paper-thin atler they have bken their cests ints
account. They realived that a caiment that they sel on for 630 retals at cver 1100 once the
wholecaler and retaler have talen a cut. In order to remairt in buiness they needed to drabically
improve the margin thay make The obvious solution would be to deugn and well to the
consumers drect but with ther Irtited reieunces thio would be difficult as they huve found as no
salei have come from the fashion show or the websice. Anocher option would be 10 sell sa
tetalen that would haver a lower prefit margin but would have the advanuge of mere relable
sales. As the above is risky. they would alve like to eontinue theis' CCMT' (cut, make, trim)
burines, in making clothes to order for estomers wint their desgns. Their problem is finding
yuitable cusomers. In the short term, Samantha and Wonne need to find some mone CCMT
cutomers to beep the busmess aflost ahle they buld their 'ifesign and produce' range of clothes for
the larger woman and the bespole handbegs. The feel that their long eiperience in dothes
peoduction would work weil with new hashion desgners who are very creative but perhaps thort
on practical experiencel ln the longer term, they want 10 take more control of their businets by
seiling their own designs funder their labely to consurners exther direct or via selectied retalers.
They believe that in this cont-conscious world, it is the only way to compete. Delphi bave
beought in a comultant to heip them with their marketing plan lar the buat: nesk. The consutant
has idemifed the key objectives as follows CMT Buninest - Undentand the curtent market for
CMS in the UK by reviewing maript reports and other published lateature and condoct
interviews with former costomers and other centacts in the earments indwitr. - Identify sources
for new CMT customers. - Undentand Delphir competive advantage in rulation to these new
ostomen. - Fuild a businew propesition to take to the new curtomen and identily the correct
approach. - Outine financials to ensure the survival of the buinest Derign and produce butiness -
Understand the currest marlat for high cualty (beupole" tadies' fashion in the dx by neviewing
market reports and other published literihuse and conduct interviews with former customers and
other contacts in the gamments industry. - Review range of products and deterimine which will
be used in thu business. - identify roules to market and decide on the drabery for each ene - took
at pricing stratces to enture maimum competitivenes and profitability. - Refine website and other
promotional tools to reflect the positioning of the producta 3 What tools would you use to try and
analyse the problems the business is facing? What is your rationale?

More Related Content

Similar to Delphi Fathions Delphe was startied five pears age by the two owners S.docx

9 strategies to revive your brand
9 strategies to revive your brand9 strategies to revive your brand
9 strategies to revive your brand
Raahul Mukherjee
 
How to create advertising that sells
How to create advertising that sellsHow to create advertising that sells
How to create advertising that sells
Hectorgutierrez2016
 
Thorns
ThornsThorns
Thorns
akhil783
 
Direct marketing classic: Advertising that sells by Ogilvy
Direct marketing classic: Advertising that sells by OgilvyDirect marketing classic: Advertising that sells by Ogilvy
Direct marketing classic: Advertising that sells by Ogilvy
Michael Leander
 
Its Not Over Til Its Over
Its Not Over Til Its OverIts Not Over Til Its Over
Change In Fashion Whitepaper English Vs1.1
Change In Fashion Whitepaper English Vs1.1Change In Fashion Whitepaper English Vs1.1
Change In Fashion Whitepaper English Vs1.1
Steven Witteveen
 
Bootstrapping Is Good; Having A Revenue Model Is Better
Bootstrapping Is Good; Having A Revenue Model Is BetterBootstrapping Is Good; Having A Revenue Model Is Better
Bootstrapping Is Good; Having A Revenue Model Is Better
coffeeexpert
 
2016 Shopper Marketing Trends from The MARS Agency
2016 Shopper Marketing Trends from The MARS Agency2016 Shopper Marketing Trends from The MARS Agency
2016 Shopper Marketing Trends from The MARS Agency
Darren Keen
 
Inverting brand paradigms
Inverting brand paradigmsInverting brand paradigms
Inverting brand paradigms
Drthomasbrand Limited
 
INZIGHTS
INZIGHTSINZIGHTS
INZIGHTS
James Wilkes
 
INZSIGHTS
INZSIGHTSINZSIGHTS
INZSIGHTS
James Wilkes
 
Insights doc
Insights docInsights doc
Insights doc
James Wilkes
 
Top Ten Mistakes Export Wine and Spirit Brands Make in the U.S. Market
Top Ten Mistakes Export Wine and Spirit Brands Make in the U.S. MarketTop Ten Mistakes Export Wine and Spirit Brands Make in the U.S. Market
Top Ten Mistakes Export Wine and Spirit Brands Make in the U.S. Market
Bevology Inc.
 
Marketing Mashup 2015
Marketing Mashup 2015Marketing Mashup 2015
Marketing Mashup 2015
Sameer Mathur
 
9 Big Fat Garment Lies
9 Big Fat Garment Lies9 Big Fat Garment Lies
9 Big Fat Garment Lies
American Apparel Producers' Network
 
Branding Mistakes: Don’t Do What Gap Did
Branding Mistakes: Don’t Do What Gap DidBranding Mistakes: Don’t Do What Gap Did
Branding Mistakes: Don’t Do What Gap Did
readyBUZZ Marketing
 
Answer to h&m rfp apsotw
Answer to h&m rfp apsotwAnswer to h&m rfp apsotw
Answer to h&m rfp apsotw
APSOTW
 
Utilizing Offline Marketing For Extra Income.pdf
Utilizing Offline Marketing For Extra Income.pdfUtilizing Offline Marketing For Extra Income.pdf
Utilizing Offline Marketing For Extra Income.pdf
fatma janlamor
 
Marketing tips for a Laundry Business
Marketing tips for a Laundry BusinessMarketing tips for a Laundry Business
Marketing tips for a Laundry Business
Infocrest
 
Armory
Armory Armory

Similar to Delphi Fathions Delphe was startied five pears age by the two owners S.docx (20)

9 strategies to revive your brand
9 strategies to revive your brand9 strategies to revive your brand
9 strategies to revive your brand
 
How to create advertising that sells
How to create advertising that sellsHow to create advertising that sells
How to create advertising that sells
 
Thorns
ThornsThorns
Thorns
 
Direct marketing classic: Advertising that sells by Ogilvy
Direct marketing classic: Advertising that sells by OgilvyDirect marketing classic: Advertising that sells by Ogilvy
Direct marketing classic: Advertising that sells by Ogilvy
 
Its Not Over Til Its Over
Its Not Over Til Its OverIts Not Over Til Its Over
Its Not Over Til Its Over
 
Change In Fashion Whitepaper English Vs1.1
Change In Fashion Whitepaper English Vs1.1Change In Fashion Whitepaper English Vs1.1
Change In Fashion Whitepaper English Vs1.1
 
Bootstrapping Is Good; Having A Revenue Model Is Better
Bootstrapping Is Good; Having A Revenue Model Is BetterBootstrapping Is Good; Having A Revenue Model Is Better
Bootstrapping Is Good; Having A Revenue Model Is Better
 
2016 Shopper Marketing Trends from The MARS Agency
2016 Shopper Marketing Trends from The MARS Agency2016 Shopper Marketing Trends from The MARS Agency
2016 Shopper Marketing Trends from The MARS Agency
 
Inverting brand paradigms
Inverting brand paradigmsInverting brand paradigms
Inverting brand paradigms
 
INZIGHTS
INZIGHTSINZIGHTS
INZIGHTS
 
INZSIGHTS
INZSIGHTSINZSIGHTS
INZSIGHTS
 
Insights doc
Insights docInsights doc
Insights doc
 
Top Ten Mistakes Export Wine and Spirit Brands Make in the U.S. Market
Top Ten Mistakes Export Wine and Spirit Brands Make in the U.S. MarketTop Ten Mistakes Export Wine and Spirit Brands Make in the U.S. Market
Top Ten Mistakes Export Wine and Spirit Brands Make in the U.S. Market
 
Marketing Mashup 2015
Marketing Mashup 2015Marketing Mashup 2015
Marketing Mashup 2015
 
9 Big Fat Garment Lies
9 Big Fat Garment Lies9 Big Fat Garment Lies
9 Big Fat Garment Lies
 
Branding Mistakes: Don’t Do What Gap Did
Branding Mistakes: Don’t Do What Gap DidBranding Mistakes: Don’t Do What Gap Did
Branding Mistakes: Don’t Do What Gap Did
 
Answer to h&m rfp apsotw
Answer to h&m rfp apsotwAnswer to h&m rfp apsotw
Answer to h&m rfp apsotw
 
Utilizing Offline Marketing For Extra Income.pdf
Utilizing Offline Marketing For Extra Income.pdfUtilizing Offline Marketing For Extra Income.pdf
Utilizing Offline Marketing For Extra Income.pdf
 
Marketing tips for a Laundry Business
Marketing tips for a Laundry BusinessMarketing tips for a Laundry Business
Marketing tips for a Laundry Business
 
Armory
Armory Armory
Armory
 

More from KeithYa5Gibsong

An E- coli culture that is fermenting glucose will grow faster when NO.pdf
An E- coli culture that is fermenting glucose will grow faster when NO.pdfAn E- coli culture that is fermenting glucose will grow faster when NO.pdf
An E- coli culture that is fermenting glucose will grow faster when NO.pdf
KeithYa5Gibsong
 
An AP system means Clients receive responses amid failures even though.pdf
An AP system means Clients receive responses amid failures even though.pdfAn AP system means Clients receive responses amid failures even though.pdf
An AP system means Clients receive responses amid failures even though.pdf
KeithYa5Gibsong
 
An antibiotic that negatively affects the cell membrane of E- coli wou.pdf
An antibiotic that negatively affects the cell membrane of E- coli wou.pdfAn antibiotic that negatively affects the cell membrane of E- coli wou.pdf
An antibiotic that negatively affects the cell membrane of E- coli wou.pdf
KeithYa5Gibsong
 
An AND() function in Excel will always be true if at least one of th.pdf
An AND() function in Excel will   always be true if at least one of th.pdfAn AND() function in Excel will   always be true if at least one of th.pdf
An AND() function in Excel will always be true if at least one of th.pdf
KeithYa5Gibsong
 
An angiolipoma contains- A) mature- white adipocytes only.pdf
An angiolipoma contains-             A)  mature- white adipocytes only.pdfAn angiolipoma contains-             A)  mature- white adipocytes only.pdf
An angiolipoma contains- A) mature- white adipocytes only.pdf
KeithYa5Gibsong
 
An animal has a diploid chromosome number of 20- Suppose that in the f.pdf
An animal has a diploid chromosome number of 20- Suppose that in the f.pdfAn animal has a diploid chromosome number of 20- Suppose that in the f.pdf
An animal has a diploid chromosome number of 20- Suppose that in the f.pdf
KeithYa5Gibsong
 
All the following are TRUE statements regarding legal defense overage.pdf
All the following are TRUE statements regarding legal defense overage.pdfAll the following are TRUE statements regarding legal defense overage.pdf
All the following are TRUE statements regarding legal defense overage.pdf
KeithYa5Gibsong
 
Allele frequencies fill in the blank and calculations- In a population.pdf
Allele frequencies fill in the blank and calculations- In a population.pdfAllele frequencies fill in the blank and calculations- In a population.pdf
Allele frequencies fill in the blank and calculations- In a population.pdf
KeithYa5Gibsong
 
Almt Francine- a widiow- died recently- survived by a daughter (Emily).pdf
Almt Francine- a widiow- died recently- survived by a daughter (Emily).pdfAlmt Francine- a widiow- died recently- survived by a daughter (Emily).pdf
Almt Francine- a widiow- died recently- survived by a daughter (Emily).pdf
KeithYa5Gibsong
 
All of the following are generally considered synarthrotic joints exce.pdf
All of the following are generally considered synarthrotic joints exce.pdfAll of the following are generally considered synarthrotic joints exce.pdf
All of the following are generally considered synarthrotic joints exce.pdf
KeithYa5Gibsong
 
all the information provided to the student Key concepts - When ATP is.pdf
all the information provided to the student Key concepts - When ATP is.pdfall the information provided to the student Key concepts - When ATP is.pdf
all the information provided to the student Key concepts - When ATP is.pdf
KeithYa5Gibsong
 
All of the following are necessary for budgets to be effective except-.pdf
All of the following are necessary for budgets to be effective except-.pdfAll of the following are necessary for budgets to be effective except-.pdf
All of the following are necessary for budgets to be effective except-.pdf
KeithYa5Gibsong
 
All of the following are functions of NYC Community Boards EXCEPT- Pre.pdf
All of the following are functions of NYC Community Boards EXCEPT- Pre.pdfAll of the following are functions of NYC Community Boards EXCEPT- Pre.pdf
All of the following are functions of NYC Community Boards EXCEPT- Pre.pdf
KeithYa5Gibsong
 
All of the following are chambers of lymph nodes except a- The cortica.pdf
All of the following are chambers of lymph nodes except a- The cortica.pdfAll of the following are chambers of lymph nodes except a- The cortica.pdf
All of the following are chambers of lymph nodes except a- The cortica.pdf
KeithYa5Gibsong
 
All of the following are considered arguments in favour of paying divi.pdf
All of the following are considered arguments in favour of paying divi.pdfAll of the following are considered arguments in favour of paying divi.pdf
All of the following are considered arguments in favour of paying divi.pdf
KeithYa5Gibsong
 
AlphaInc will pay a dividend of $0-90 in one year from now- According.pdf
AlphaInc will pay a dividend of $0-90 in one year from now- According.pdfAlphaInc will pay a dividend of $0-90 in one year from now- According.pdf
AlphaInc will pay a dividend of $0-90 in one year from now- According.pdf
KeithYa5Gibsong
 
All odd integers from 50 to 70 - -} System-out- (10) 0--- move to the.pdf
All odd integers from 50 to 70 - -} System-out- (10) 0--- move to the.pdfAll odd integers from 50 to 70 - -} System-out- (10) 0--- move to the.pdf
All odd integers from 50 to 70 - -} System-out- (10) 0--- move to the.pdf
KeithYa5Gibsong
 
All these descriptions are characteristic of human populations in indu.pdf
All these descriptions are characteristic of human populations in indu.pdfAll these descriptions are characteristic of human populations in indu.pdf
All these descriptions are characteristic of human populations in indu.pdf
KeithYa5Gibsong
 
An accounting year ending on a date other than December 31 is referred.pdf
An accounting year ending on a date other than December 31 is referred.pdfAn accounting year ending on a date other than December 31 is referred.pdf
An accounting year ending on a date other than December 31 is referred.pdf
KeithYa5Gibsong
 
An advantage of hiring third-country nationals as overseas managers is.pdf
An advantage of hiring third-country nationals as overseas managers is.pdfAn advantage of hiring third-country nationals as overseas managers is.pdf
An advantage of hiring third-country nationals as overseas managers is.pdf
KeithYa5Gibsong
 

More from KeithYa5Gibsong (20)

An E- coli culture that is fermenting glucose will grow faster when NO.pdf
An E- coli culture that is fermenting glucose will grow faster when NO.pdfAn E- coli culture that is fermenting glucose will grow faster when NO.pdf
An E- coli culture that is fermenting glucose will grow faster when NO.pdf
 
An AP system means Clients receive responses amid failures even though.pdf
An AP system means Clients receive responses amid failures even though.pdfAn AP system means Clients receive responses amid failures even though.pdf
An AP system means Clients receive responses amid failures even though.pdf
 
An antibiotic that negatively affects the cell membrane of E- coli wou.pdf
An antibiotic that negatively affects the cell membrane of E- coli wou.pdfAn antibiotic that negatively affects the cell membrane of E- coli wou.pdf
An antibiotic that negatively affects the cell membrane of E- coli wou.pdf
 
An AND() function in Excel will always be true if at least one of th.pdf
An AND() function in Excel will   always be true if at least one of th.pdfAn AND() function in Excel will   always be true if at least one of th.pdf
An AND() function in Excel will always be true if at least one of th.pdf
 
An angiolipoma contains- A) mature- white adipocytes only.pdf
An angiolipoma contains-             A)  mature- white adipocytes only.pdfAn angiolipoma contains-             A)  mature- white adipocytes only.pdf
An angiolipoma contains- A) mature- white adipocytes only.pdf
 
An animal has a diploid chromosome number of 20- Suppose that in the f.pdf
An animal has a diploid chromosome number of 20- Suppose that in the f.pdfAn animal has a diploid chromosome number of 20- Suppose that in the f.pdf
An animal has a diploid chromosome number of 20- Suppose that in the f.pdf
 
All the following are TRUE statements regarding legal defense overage.pdf
All the following are TRUE statements regarding legal defense overage.pdfAll the following are TRUE statements regarding legal defense overage.pdf
All the following are TRUE statements regarding legal defense overage.pdf
 
Allele frequencies fill in the blank and calculations- In a population.pdf
Allele frequencies fill in the blank and calculations- In a population.pdfAllele frequencies fill in the blank and calculations- In a population.pdf
Allele frequencies fill in the blank and calculations- In a population.pdf
 
Almt Francine- a widiow- died recently- survived by a daughter (Emily).pdf
Almt Francine- a widiow- died recently- survived by a daughter (Emily).pdfAlmt Francine- a widiow- died recently- survived by a daughter (Emily).pdf
Almt Francine- a widiow- died recently- survived by a daughter (Emily).pdf
 
All of the following are generally considered synarthrotic joints exce.pdf
All of the following are generally considered synarthrotic joints exce.pdfAll of the following are generally considered synarthrotic joints exce.pdf
All of the following are generally considered synarthrotic joints exce.pdf
 
all the information provided to the student Key concepts - When ATP is.pdf
all the information provided to the student Key concepts - When ATP is.pdfall the information provided to the student Key concepts - When ATP is.pdf
all the information provided to the student Key concepts - When ATP is.pdf
 
All of the following are necessary for budgets to be effective except-.pdf
All of the following are necessary for budgets to be effective except-.pdfAll of the following are necessary for budgets to be effective except-.pdf
All of the following are necessary for budgets to be effective except-.pdf
 
All of the following are functions of NYC Community Boards EXCEPT- Pre.pdf
All of the following are functions of NYC Community Boards EXCEPT- Pre.pdfAll of the following are functions of NYC Community Boards EXCEPT- Pre.pdf
All of the following are functions of NYC Community Boards EXCEPT- Pre.pdf
 
All of the following are chambers of lymph nodes except a- The cortica.pdf
All of the following are chambers of lymph nodes except a- The cortica.pdfAll of the following are chambers of lymph nodes except a- The cortica.pdf
All of the following are chambers of lymph nodes except a- The cortica.pdf
 
All of the following are considered arguments in favour of paying divi.pdf
All of the following are considered arguments in favour of paying divi.pdfAll of the following are considered arguments in favour of paying divi.pdf
All of the following are considered arguments in favour of paying divi.pdf
 
AlphaInc will pay a dividend of $0-90 in one year from now- According.pdf
AlphaInc will pay a dividend of $0-90 in one year from now- According.pdfAlphaInc will pay a dividend of $0-90 in one year from now- According.pdf
AlphaInc will pay a dividend of $0-90 in one year from now- According.pdf
 
All odd integers from 50 to 70 - -} System-out- (10) 0--- move to the.pdf
All odd integers from 50 to 70 - -} System-out- (10) 0--- move to the.pdfAll odd integers from 50 to 70 - -} System-out- (10) 0--- move to the.pdf
All odd integers from 50 to 70 - -} System-out- (10) 0--- move to the.pdf
 
All these descriptions are characteristic of human populations in indu.pdf
All these descriptions are characteristic of human populations in indu.pdfAll these descriptions are characteristic of human populations in indu.pdf
All these descriptions are characteristic of human populations in indu.pdf
 
An accounting year ending on a date other than December 31 is referred.pdf
An accounting year ending on a date other than December 31 is referred.pdfAn accounting year ending on a date other than December 31 is referred.pdf
An accounting year ending on a date other than December 31 is referred.pdf
 
An advantage of hiring third-country nationals as overseas managers is.pdf
An advantage of hiring third-country nationals as overseas managers is.pdfAn advantage of hiring third-country nationals as overseas managers is.pdf
An advantage of hiring third-country nationals as overseas managers is.pdf
 

Recently uploaded

How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Celine George
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDFLifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Vivekanand Anglo Vedic Academy
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
S. Raj Kumar
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
HajraNaeem15
 
Nutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour TrainingNutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour Training
melliereed
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
Steve Thomason
 
Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"
National Information Standards Organization (NISO)
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
MJDuyan
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
BoudhayanBhattachari
 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
PsychoTech Services
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
Celine George
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
zuzanka
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 

Recently uploaded (20)

How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDFLifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
 
Nutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour TrainingNutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour Training
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
 
Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 

Delphi Fathions Delphe was startied five pears age by the two owners S.docx

  • 1. Delphi Fathions Delphe was startied five pears age by the two owners Samantha Godirey and Yvonne buaselwood. Prior to starting this buiness, they both had extenhe expernence in the garment industry Sattanthas experience had been predsetindetly in underwear, outerwear and worlomear and Worne's in Ladiessear and fashion. When they fint started working fogsther, they concertated on workvear and fahion. The former gave them good (if somewhut dull) steidy busness and the iatter more interesting if variable work. In all cases, they were producing garments for othen to self on ether designers who would sel to retailen or wholesalens selling workweat. The workwear market became increaingly competitive and as more of their potential business went abroad, they decided to concentiace on the fathion side. They establiahed goed relationihign with a number of devigners who produced high-g-alty garments that sold at the mid bo upper end of the market. Business remained aood unfil matumn last year when one of their major cuntomets (6e per cent of turnever) decided to cease trading thd ther other cuitormen ieduced their orlens. Last year, they had made a decison to try and sell divect by setting up a website and doing a fachion thew in their home town. This concentrated an fashign for the latper lady as they Ielt that there was a gap in the market here. Their lateat dverufication was inte doth handbags that they designed and produced. Theve were low cost an they could be made to ocder, Again they hope to sell these drect to the condumers via the website Since the end of last year they have had no firm onders of work from their vesal customent The attempts to find new ountomers have been unsuccessful as it appears that erhet the dejighers are vourcing all their garmenss aboud or the sew designens are no longer working for themselves but joining large fashen houres. They ace also concensed that the few enquiries 10 date hive bees small and ako the prices have been wo low that the margin in paper-thin atler they have bken their cests ints account. They realived that a caiment that they sel on for 630 retals at cver 1100 once the wholecaler and retaler have talen a cut. In order to remairt in buiness they needed to drabically improve the margin thay make The obvious solution would be to deugn and well to the consumers drect but with ther Irtited reieunces thio would be difficult as they huve found as no salei have come from the fashion show or the websice. Anocher option would be 10 sell sa tetalen that would haver a lower prefit margin but would have the advanuge of mere relable sales. As the above is risky. they would alve like to eontinue theis' CCMT' (cut, make, trim) burines, in making clothes to order for estomers wint their desgns. Their problem is finding yuitable cusomers. In the short term, Samantha and Wonne need to find some mone CCMT cutomers to beep the busmess aflost ahle they buld their 'ifesign and produce' range of clothes for the larger woman and the bespole handbegs. The feel that their long eiperience in dothes peoduction would work weil with new hashion desgners who are very creative but perhaps thort on practical experiencel ln the longer term, they want 10 take more control of their businets by seiling their own designs funder their labely to consurners exther direct or via selectied retalers. They believe that in this cont-conscious world, it is the only way to compete. Delphi bave beought in a comultant to heip them with their marketing plan lar the buat: nesk. The consutant has idemifed the key objectives as follows CMT Buninest - Undentand the curtent market for CMS in the UK by reviewing maript reports and other published lateature and condoct interviews with former costomers and other centacts in the earments indwitr. - Identify sources for new CMT customers. - Undentand Delphir competive advantage in rulation to these new ostomen. - Fuild a businew propesition to take to the new curtomen and identily the correct approach. - Outine financials to ensure the survival of the buinest Derign and produce butiness - Understand the currest marlat for high cualty (beupole" tadies' fashion in the dx by neviewing market reports and other published literihuse and conduct interviews with former customers and
  • 2. other contacts in the gamments industry. - Review range of products and deterimine which will be used in thu business. - identify roules to market and decide on the drabery for each ene - took at pricing stratces to enture maimum competitivenes and profitability. - Refine website and other promotional tools to reflect the positioning of the producta 3 What tools would you use to try and analyse the problems the business is facing? What is your rationale?