The presentation comes from The 6th Plasticity Forum – “Designing for the Future – Plastic and the Circular Economy” was held in London as part of the London Design Festival on September 21st, 2016

1. Legislating for the
Circular Economy –
Stimulating and
Rewarding
Sustainable Design
Simon Hann

2. Photo Bryan Allison
• Increase in incineration
over landfill increases
GHG emissions
• Increasing concern about
impacts on marine
environment
• Increasing concern about
resource scarcity
• Increasing focus on
resource efficiency to
reduce climate change
Why
does it
matter?

3. million
microplastics
released into the
marine environment
globally per year
tonnes

4. *Polyethylene 0.5mm dia
Trillion
released into the
marine environment
globally per year
particles*

5. plastic bottles*
77
Enough to
make
*@13g each
billion

6. EPR
Producers are
responsible for
the cost of
managing their
products once
they become
waste.

7. Taxpayer Consumer

8. 10%
Net System
costs coverage
by producers’
fees in the UK
for packaging
Source: European Commission

9. Source: European Commission
Cost effectiveness of EPR schemes for packaging

10. 435
kg/pp/yr
311
140
56
Total Waste
Product Waste
EPR Coverage
EPR Separate
Collection
Current EPR in European Cities
Source: Zero Waste Europe

11. The
Business
Case

12. Business as Usual
Best Worst
CostCoverage
10%
100%

13. Best Worst
Weight Based EPR
CostCoverage
10%
100%
Best Worst

14. Best Worst
Environmental Indicator Based EPR
Feeperunitsold
Best Worst

15. • promotion of upstream
design changes
• reduction of the impacts of
end-of-life management
• downstream improvements
of collection and recycling
infrastructure
• high re-utilisation of
products, components and
materials.
Results in…

16. FeeperUnitSold
Time
EPR Scheme
Announced
EPR Scheme
Implemented
Competitive
Advantage
Best
Worst

17. FeeperUnitSold
Time
EPR Scheme
Announced
EPR Scheme
Implemented
Competitive
Advantage
Best
Worst

18. • be designed to stimulate
product innovation
• be implemented soon to
reward innovators
• be an evolving policy to
encourage continued
improvement
EPR
should…

19. • look for similarly minded
companies in their sector
• engage in the EPR debate
in a positive way
• look at EPR as a chance
to gain a competitive
advantage
• not just look at design,
but also product take-
back/incentivisation
Innovators
should…

20. www.eunomia.co.uk
@Eunomia_RandC
simon.hann@eunomia.co.uk