This deck briefly explains our business model through our service, naugo, a platform to connect people, goods, and ocean to better serve Indonesia's domestic transportation and logistics market.
3. Problems in marine transportation
Short distance:
Boats are hard to be found and booked
(So, many brokers are there raising price)
Long distance:
Ships do not cover many regions and not often
4. Problems in marine logistics
Long distance:
Ships do not cover many regions and not often
Short distance:
No service or too expensive
6. Combined
Long distance:
Utilize small boats
Short distance:
Provide a platform
(boats <> customers)
Know each boat’s
availability
Dispatch
available boats
8. Markets we address
Transport Logistics
For
travelers
For
local
residents
For
supply
chain
• Easy market access
• High premium
• Low transaction
• Mid entry barrier
• Low premium
• High transaction
• High entry barrier
• Mid premium
• Super high transaction
Order of penetration
9. Revenue model
Current value chain Using naugo
What
users
pay
What
brokers
take
What
boat operators
earn
What
users
pay
What
we
take
What
boat operators
earn
Rp.800k
Rp.500k
Rp.300k
Rp.550k
Rp.700k Rp.150k
*All numbers used are for example only, simplified. Prices vary by region, content of trip, number of destinations, and number of passengers
20-25% of
revenue sharing
Multiplied by
a number of transactions
10. 271.7mil tons
domestic sea freight
(2018)*1
22.6mil
domestic passengers at sea port
(2018)*1
Indonesia market
16.1mil
foreign travelers
(2019)*3
15.8mil (2018)
14.0mil (2017)
USD 4.5bil
2018 GDP from
sea, river, lake, and ferry
transportation & logistics*2
*1: Economic Indicators, Statistics Indonesia (BPS), Nov 2019
*2: SEKI, Bank Indonesia, Feb 2020
*3: The Jakarta Post (second), Statistics Indonesia (BPS) (original source), Feb 2020
11. Booking for
travelers
Schedule (fleet)
management
system
Ticketing
Local commuter
service
Open the
platform to
tour guide,
rent-a-car,
tour package
Delivery
(short distance)
E-commerce
(& subscription)
Logistics
(long distance)
Delivery
(mid distance)Within Indonesia
Thai, Philippines,
Vietnam
India,
Europe
Latin America,
Africa
Traveler service
(insurance,
community, …)
API connection to OTA
(supply to Traveloka, etc)
Driver service
(maintenance, microlending, …)
White label
vessel/fleet management system
Logistics service
& innovation
(shared warehouse,
electrification,
autonomous sailing, …)
Vertical growth
Horizontal growth
Transformational growth
2020 ‘21-’22 ‘23-’25 ‘26-’35
To be a
GLOBAL
MARITIME SERVICE
AGGREGATOR
12. Competitor landscape
cGO Marlin booking Uber Boat naugo
Overview
Service location
Target customer
Main product
Launch
Service status
Number of partners
Core competency
Provide island/sea travel
products in Indonesia
(travel agency for sea trips)
Provide solution to digitalize
ferry operation and ticketing
in Indonesia
Boat booking service for
commuters (Africa, India) /
travelers (Croatia)
Maritime service aggregator
utilizing smaller fleets
Indonesia
(Bali, Lombok)
Indonesia
Croatia,
Nigeria (Lagos),
India (Mumbai)
Global (starting from
Indonesia and SEA)
Foreign traveler
(English only)
Domestic & international
ferry operator
Traveler (Croatia) /
commuter (Africa, India)
Business model B2B2C marketplace B2B(2C) B2B2C B2B2C / B2B
Web app for end-user,
Dashboard for merchants
Mobile app for end-user,
System for enterprise
Mobile app for end-user
Mobile app for end-user,
System for operator
Passenger,
small-scale boat operator
Jan 2020 2016
Jul 2017 (Croatia), Jan 2019
(India), Oct 2019 (Nigeria)
Croatia: summer only
India, Nigeria: PoC only
MVP (user app): Feb 2020
Operator system: Apr-May 2020
Limited service
(limited products)
In operation
Limited service
(full service in Apr-May 2020*)
3-5 travel agencies
(each owns 5-6 boats)
10-15 ferry operator
Croatia: ?
India: 1 state-owned company
Nigeria: 1 private company
443 individual boat
operators (500+ boats)
Connection with
several travel agencies
Relationship with corporate
Collaboration with ride-hailing,
“Uber” brand power
Deep market understanding
& Huge operator network
*Depends on development schedule
13. 443 boat operators with us
Makassar
3
1
Bali
2
Labuan
Bajo
4
Lombok
Lombok and Gili islands1
Labuan Bajo and Komodo islands2
Makassar and nearby islands3
Maumere and nearby islands4
Maumere
As of Mar 8
14. Our boats
Capacity (pax) 2~10
~50 (physically)
~10 (commercially)
~200
Speed/slow boat Limousine boat Bus/fast boat
Purpose
Transportation
Leisure
Transportation
Overnight stay (hotel)
Leisure
Transportation
Logistics
Form of sales Charter Charter Ticketing
15. What we need now
Development of 3 apps
• End-user app: simple web app and mobile app
• Captain app: complex fleet and schedule management system
• Admin panel: manage all bookings
Marketing
• Engage influential brokers to promote & use our service
(according to our survey of 119 travelers and 383 boat operators,
95% of foreign travelers book a boat through brokers)
16. Current status
Development of 3 apps
• End-user app: simple web app and mobile app
• Captain app: complex fleet and schedule management system
• Admin panel: manage all bookings
Marketing
• Engage influential brokers to promote & use our service
(according to our survey with 119 travelers and 383 boat operators,
95% of foreign travelers book a boat through brokers)
17. Team GrandRoute
Adviser
Rich Cleeve (Tech adviser)
CEO of Codestream (Singapore)
Kayoung “Kay” Yi (Cofounder, CEO)
2019- Naugo, CEO & COO (Singapore, Indonesia)
2019 Rakuten Asia, Regional Headquarters Manager (Singapore)
2017-2018 Accenture Strategy, M&A (Japan)
2012-2017 Mitsui & Co, Infrastructure Asset Management (Japan)
2012 Bachelor of Mathematics, Seoul National University (Korea)
Vinh Tran (Cofounder, CTO)
2013- CEO, Enlab Software (Vietnam)
2011-2013 LogiGear Corporation (Vietnam)
2008-2011 Senior Software Engineer, Terralogic Inc.
2001-2008 Software Engineer
Hue Information Technology Center
2005 Master of Information Management,
Asia Institute of Technologies
2001 Bachelor of Computer Science,
Hue University of Sciences
Kellen Trachy (CMO)
2018- Marketing Consultant (Global)
2014-2018 Global Marketing Director,
crankbrothers (CA, US)
2012-2014 Global Marketing Manager, Fox Head Inc. (CA, US)
2008-2011 Marketing Communications Manager,
OluKai Premium Footwear
2006-2008 Account Manager, DBMG
2005-2006 Account Coordinator, Hayes Martin Associates
2002-2004 B.A. of Communication, UC Santa Barbara
Vision MissionGlobal Maritime Service Aggregator Contribute to Indonesia and world economy
by delivering innovative maritime solution
to better connect people and goods
18. Kay
(CEO)
Vinh
(CTO)
Development
team
Business
development
team
• Legal
• HR
• Finance
• Accounting
Kellen
(CMO)
Marketing
team
Rich
(Tech adviser)
TBD
(Finance adviser)
TBD
(Marketing adviser)
In-house team
Outsourcing
Team structure
Flow of report/advice
5 membersIn discussion Recruiting
Customer
relationship
team
Recruiting
19. Angel/pre-seed funding
US$ 400k
at US$ 5mil valuation
Salary and living
allowance,
$106,273
App
Development
(Outsourcing),
$64,500
Travel expense,
$98,200
Marketing,
$21,000
Others
(professional
service, IT,
recruiting),
$61,233
Buffer, $48,794