1. Second Draft
Miguel Melendez
Catherine Botero
Kat:
Hello my name is kat and i study graphic design and my parner is miguel he study advertising
Miguel:
As you can see, now we form a group, although we study different careers, This character is a role model.
He sees the world differently, is a genius of advertising he created so successful commercials, like a :
Bmw: “the hand”, “Pipin the Dog”. at the end we will see the videos
Our objective is to show you, why he inspires us? and his why his job and his advertising agency is
ideal for us. ?
Kat:
i going to mention the basics aspects: Toni Segarra, born in 1962, holds a degree in Hispanic Studies.
The truth is that it was introduced in advertising "by elimination", given that he saw no way out of their
dreams of a writer.
Keys to a good agency: moderate pressure, happy staff, good facilities and love what they do
Miguel:
He looks like a old man but he really is a big child, he says: "Sometimes the best ideas come in moments
of relaxation, or peeing in the shower" "If you eat advertising , do advertising that looks like advertising.”
He works in one of the most creative advertising agencies in Spain.
as I said in the previous presentation, here is the video
Well, we are going to show you one of the best commercial made by him.
The name of the commercial is: the hand,
Slogan: Do you like driving?
Customer: BMW
Location: California.
Kat:
Well and the Awards was: Grand Prix San Sebastian 2001, Press Award San Sebastián 2001, Special
Mention at the Second Annual Creativity Creative Club 2001. Hook.

2. http://www.youtube.com/watch?v=W8hOsHOcitw
after the video:
This video change the way you see the advertising, at that time, this was something different for the fresh
style that manages the commercial. He is a genius.
Mike: We have to succeed in creative ways.
Format: Videos, Slides
Bibliography:
www.google.com.co
www.youtube.com
http://www.elmundo.es/magazine/2003/191/1053701968.html