Buyer persona for a college female

1. Starbucks
Buyer Persona Overview
October, 2015

2. Christy College
BACKGROUND:
• Junior at the university of Florida
• Nursing major with a 3.7 GPA
• From Weston, Florida
• Sorority girl
DEMOGRAPHICS:
• Female
• Age: 18-22
• Still gets financial help from parents
• Suburban
IDENTIFIERS:
• Social
• Studying at the library a lot
• Takes pride in her work

3. Christy College
GOALS:
• Graduate with honors
• Make the most of her college
experience.
CHALLENGES:
• A lot of homework and not enough sleep
• Friends convincing her to go out an
socialize
HOW WE HELP:
• Offering discounts on coffee deals so
that she can stay awake for late night
studying
• Staying open later for her to be able to
purchase coffee whenever
• Create an Instagram account focused on
deals and competitions for college
students to win a gift card during finals
week.

4. Christy College
REAL QUOTES:
• “All my friends want me to go
out and meet new people but
when I do that it’s hard to stay
awake and focused for the next
day of studying.”
• “I feel bad consistently asking
my parents for extra money on
random things like coffee”
COMMON OBJECTIONS:
• Starbucks drinks could be
expensive when you add it up at
the end of the week. I don’t
have time to work and I don’t
want to keep asking my parents
for more money
• I need to pull an all-nighter for
my exam tomorrow and need
coffee to keep me awake.

5. Christy College
MARKETING MESSAGING:
• Exclusive sales on
Starbucks drinks for
college students
ELEVATOR PITCH:
• We are here to make your
life easier. With new
specials and “happy hour”
half off deals, coffee will be
more affordable and you
will be able to enjoy it as
late as possible because
we are extending our
hours of operation.
• We want you to stay
awake for studying and do
well in school.