2. Table of Contents
• Definition of Intercultural Communication ……………………………………………….3
• About Project 3 ………………………………………………………………………………………..4
• Step 1: Choosing Your Country of Choice …………………………………………...5
• Step 2: Decide the Content of your Guide …………………………………………..6
• Step 3: Compose your Creative Brief …………………………………………………..7
3. Definition of Intercultural Communication
Intercultural Communication is defined as the communicative relationship
between people of different cultures. The demand for strong intercultural
communication skills is high in today’s global workplace contexts.
And the ability to communicate effectively in these contexts is referred to as
intercultural competence, which is the knowledge, skills, and attitudes, that
lead to effective communication between people of different cultures.
4. About Project 3
This project is designed to give you applied practice in composing another common
workplace genre: Employee Training and Development Materials. The deliverable of this
project is an intercultural communication training presentation to be presented during class.
The purpose of your presentation is to train your English 313 peers to communicate
effectively in another country by developing their intercultural competence.
To be successful, you will first need to make several preliminary decisions. The following
slides will explain three (3) steps you will need to do in order to arrive at these decisions.
5. Step 1: Choosing Your Country of Choice
The first step of this project is to determine what country you will educate
your peers about.
You are encouraged to choose a country that differs greatly from the US.
Choosing a country that is vastly different than the US will help you identify
the social, non-verbal, and other differences you are asked to present on.
6. Step 2: Decide the Content of Your Guide
After you have chosen the country, you will train your peers on, you need to
decide the content of your presentation.
For this project, you will need to identify and present on the following:
• Is this a high-context or low-context culture? (Thill pp 70-71)
• At least two (2) Social Differences (Thill pp 72-73)
• At least two (2) Non-Verbal Differences (Thill pp 73-74)
• At least two (2) other details found in table 3.1 on page 76.
• At least two (2) other business etiquette related differences (additional research)
7. Step 3: Compose the Creative Brief
A creative brief is a planning document created through initial meetings, interviews,
readings, and discussions between a client and designer before any work begins.
Throughout a project, the creative brief continues to inform and guide the work.
This creative brief will help you create your presentation slides and your script.
To compose your brief, download the creative brief worksheet posted under
“Project 3 Assignments and Screencast Peer Review”. Fill it out and submit it by the
due date on the Project 3 schedule.
