Artist Analysis and Goal setting

TH3RD Portfolio Piece
JaCoy Brathwaite | Destiny Clarke | Katie Curran | Christopher Guerrero
Full Sail University
Artist Management
March 26, 2022

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ARTIST MANAGEMENT - Assignment 1
Artist Selection, Target Audience Profile, and Artist Analysis
GROUP MEMBER NAMES AND ASSESSMENT RESULTS
1. Katie Curran
Linguistic 87
Musical 83
Logical 77
Destiny Clarke
Musical 80
Intrapersonal 76
Visual 76
JaCoy Brathwaite
Musical 90
Logical 83
Visual 83
Christopher Guerrero
Naturalist 88
Logical 87
Intrapersonal 80
2. The artist we are representing is called TH3RD (Pronounced Third). He is a St. Thomas,
Virgin Islands native and Atlanta, GA transplant. TH3RD is an r&b artist that brings
influences of The Virgin Islands to his music, giving a unique sound to his styling.
Feature. fm link https://ffm.bio/th3rd
Instagram link https://www.instagram.com/theonlyth3rd/
3. The well-known artist that would likely share the same target audience is Tory Lanez.
Tory Lanez is another R&B artist best known for his 2020 collaboration with Jack Harlow,
DaBaby, and Lil Wayne “What’s Poppin.” Tory Lanez was the artist most similar to
TH3RD by overall sound. https://www.instagram.com/torylanez/
TARGET AUDIENCE
1. Target Audience - Demographics:
The target audience for these two artists is predominately young adult females
between the ages of 24 to 30 years old. Their education is typically
undergraduate and graduate levels. They are generally Afro-Caribbean, have

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family ties to Afro-Caribbean people, or are interested in Afro-Caribbean culture.
Smith, D. (February 27, 2022). How Modern R&B Revitalized Popular Music. U Discover Music.
https://www.udiscovermusic.com/in-depth-features/modern-rnb-revitalised-pop-music/
2. Target Audience - Psychographics:
Give three specific examples of each of the following behavioral categories as
they pertain to your artist’s target audience.
1. Shared hobbies and lifestyles that fans in the target audience group
partake in are.
 Fashionista | Fans have a deep interest in fashion and
looking good.
 Fitness Enthusiast | The target audience is health-conscious
and participates in improving their health.
 Hair & Make up | interest in hair & make-up also falls under
common hobbies of the target fans.
2. The following brands and shopping sites have been identified as
popular amongst the targeted audience.
 Tory Burch
 Telfar
 Shein
3. Websites such as the following are frequently used by those in the
target audience segment
 TheShadeRoom
 FashionNova
 UltaBeauty
4. Influencers and internet personalities that fans may enjoy are as
follows.
 JustinLaboy
 Jayda Cheaves
 Rihanna
5. Similar Artists those fans enjoy are:
 Jacquees
 Bryson Tiller
 Jeremih
6. Finally, a few movies that may interest fans are.
 Love & Basketball
 Think Like a Man
 Being Mary Jane
3. Quick Pitch
Th3rd is a West Indian singer-songwriter whose style of music is a mix between
R&B and Reggae with an infusion of Dancehall. Now pursuing his musical

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aspirations in Atlanta, GA, Th3rd brought his unique sound to a city that has
produced various successful artists in the past two decades. Since relocating to
Atlanta in 2017, Th3rd has released two albums and 23 singles across all major
digital streaming platforms. With a sound similar to artists such as Tory Lanez
and Jacquees, Th3rd is rising to superstardom.
4. Primary Platforms
 YouTube
This platform is critical to the success of Th3rd based on the style of
music, fan habits, and the success of Tory Lanez. According to a reputable
music statistic website Songstats Tory Lanez has approximately 4.01
million subscribers on YouTube. He averages 578.2K views per month,
with roughly 2.1 billion streams total.
 Spotify
This is an essential platform for the success of Th3rd based on Tory
Lanez's statistics on the forum. According to music statistic website
Songstats Tory Lanez currently has 4.25 million followers and 14.6 million
monthly listeners on Spotify. His popularity is 83%, and he is currently
featured on 25.6K playlists.
 Instagram
This platform is critical to the success of Th3rd based on Tory Lanez's
influence and following on Instagram. According to music statistic
website Songstats Tory Lanez currently has 11.3 million followers on this
platform. Two hundred ninety-one million video views, 16.2 million likes,
and 362K comments.
5. Provide at least two pictures of ideal members of the artist’s target audience.
Remember to consider the demographic and psychographic information you listed
above when choosing these images.

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GETTING TO KNOW THE ARTIST:
1. Singing and Rapping
TH3RD does a combination of rapping and singing on most of his songs. His style is R&B with a
clear Caribbean influence. This influence stems from TH3RD being from the Virgin Islands.
Though his music is R&B with hip hop influences, the production and composition of the music
and beats are heavily influenced by dancehall and reggaeton music.
2. Songwriting and Lyricism
Lyrically his music is mainly focused on being in love or an unnamed love interest. He does not
use metaphors or a lot of wordplay. Instead, he is straightforward in his lyricismand allows the
Caribbean influence to carry his music. For example, in one of his love songs, the artist says,
“With you, the world don’t feel as heavy.”
3. Beat-making
The beats are more than likely all electronic, but he does use guitar samples and 808s. He also
uses sharp drums in his music a lot. TH3RD is also an audio engineer. For example, in his song
“Hear Me Callin,” he remixes it and adds an interpolation from Vanessa Carlton’s “A Thousand
Miles.”
Elements of Experience
1. Recording/Producing-
TH3RD has a lot of experience pertaining to recording and producing his music. He records all
his records at a studio, according to his Instagram. TH3RD seems to be involved in the whole
recording process, from beat-making to engineering. According to TH3RD’S Instagram, he was
in the studio two days ago working and recording on another record.
2. Cowriting and Collaborating
TH3RD also has experience co-writing and collaborating with other artists such as Busspipe.
According to his Instagram, they wrote and recorded a track around February 22,2022. TH3RD
has also collaborated with an artist named Timo, according to his Instagrampage. They have
recorded a song together and shot a video for it. TH3RD, also according to his social media, has
collaborated with a model named Thatsnajma on Instagram to create a story for his music
video.
3. Social Media Growth
TH3RD currently has 5,454 followers on Instagram. A very organic and interactive following.
Mainly getting 20-30 comments a picture. On Twitter, TH3RD has fewer followers at 1,122.
With YouTube, TH3RD has more of a pulse with 20-32,000 views per vid on his channel.
ARTIST SWOT ANALYSIS:
1. Strengths
TH3RD is highly active in self-promotion. Most of his social media sites, such as
Instagram and Facebook, are updated with a single post daily. This pattern shows
constant activity without overloading his followers’ feeds. On his Twitter and TikTok

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pages, TH3RD updates at a more random pace; he also presents a more personable side
of himself.
2. Weaknesses
TH3RD currently needs to build his fanbase and his reach. With followers ranging from
less than 900 on TikTok to over 20,000 on Facebook, it is clear to see where he has the
most influence. On Spotify, the tracking boasts 16,612 monthly listeners. Growth on
Spotify should be prioritized for maximum exposure.
3. Opportunities
Promotional opportunities such as promoted tweets on Twitter will give TH3RD the
chance to gain views and listeners on his YouTube and Spotify accounts. TH3RD is
currently based in Atlanta, Georgia. He also has numerous live opportunities. Local
Atlanta venue The Masquerade is known for hosting multiple genres and artists. With
three halls available at The Masquerade, known as Heaven, hell, and Purgatory, a
smaller show with sounding artists in the Purgatory Hall, which has a standing capacity
of 300, would give him much-needed exposure and experience to draw the attention of
managers.
4. Threats
A constant and recurring threat to musical artists who wish to tour or perform at live
events is the unpredictable recurrence of shutdowns due to the Covid-19 pandemic. As
seen in 2020, live events were one of the hardest-hit industries, with many smaller
venues losing the necessary income to remain open; another wave could further change
the face of the music industry. Another threat TH3RD could be facing is a lack of
financing. New artists need financial support to promote themselves and create
alternative sources of income, such as physical copies of albums or other merchandise
items.
ACTION ITEMS:
Self-Promotion – Potential Revenue Sources
1. Small merchandise store- He can begin selling stickers, decals, or shirts that can be
promoted on his social media sites.
2. Song downloads - By promoting his Spotify, Apple Music, and YouTube channels, it
increases the chance for him to gain revenue from streaming.
3. Tutorials – TH3RD is also a talented producer and audio engineer; he could offer online
tutorials or tutoring sessions. This not only can be seen as a revenue opportunity but
also a feasible way to interact with fans.
Live Event Performances – Potential Revenue Sources

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1. By not limiting himself to specific venues, TH3RD can perform many one-off shows in
the Atlanta region. Including on-campus universities, clubs, or festivals that showcase
local talent.
2. Live streaming – The rise of digital events was a backbone in the height of the pandemic.
Following the return to live events, the addition of a live streaming event, when
possible, can offer the opportunity to reach audiences outside of the Atlanta area.
3. Sponsorships – By building partnerships with local businesses, TH3RD has a chance to
gain sponsors. By simply promoting a local business at live shows, he could also earn
free products or gear as payment.
For each of the two weaknesses identified in the SWOT analysis, brainstorm a list of 2
potential ways to improve or fix the issue/circumstance. (Total of 4)
Building up his fanbase – Potential Solution
1. Opening communication - By letting current fans interact with him also opens the
opportunity to draw the attention of their friends or followers to his platform.
2. Promotional posts – many social networking sites offer promoted or sponsored posts.
By taking advantage of these tools, he could reach others outside his current audience.
Gaining more listeners monthly on Spotify – Potential Solution
1. Use of Spotify codes – a Spotify URI code is much like a QR code. By scanning the code,
it takes a listener to TH3RD’s song or page.
2. Self-promotion- TH3RD is already doing well with balancing his social media posts; he
could tag on a Spotify link or URI image at the end of his future posts. This builds on a
skill he already uses and is a simple method.

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3- MONTH REVENUE GENERATION
INITIAL
Brainstorm the goal that you have in mind. What is the general thing you hope to accomplish?
Think of this as a scratch pad where it is okay to be broad, as you will be dialing it in with more
specifics later.
GOAL
IDEA The initial three-month revenue goal is to increase overall revenue by further establishing TH3RD
as an artist. To do so we want to book a show at a local level.
S
(4 sentencesand at least 1 gatekeeper required)
What do you want to accomplish? What gatekeepers are involved and what are their titles/roles?
Who needs to be included? Why is this a goal?
SPECIFIC
 The quickest way for an artist to gain a revenue stream is to begin doing live
performances.
 By booking shows in the Atlanta area TH3RD can begin to generate income.
 The Atlanta venue The Masquerade is well known for supporting local talent and having
multiple halls to accommodatedifferent audience sizes.
 Not only will this live performance generate income it also offers the opportunity for
TH3RD to interact with his fans and connect with new ones.
Gatekeeper:
Syd | TheMasquerade, Head of local bookings
Contact | syd@masqueradeatlanta.com or locals@masqueradeatlanta.com
M
How can you measure progress and know if you have successfully met your goal? Can you phrase
this in a way in which success can be verified with a “yes” or “no.” For example, “Did we book a
paying show at The Social in Orlando within 3 months?”
MEASURABLE
To begin measuring the progress of this goal, we will first contact Syd and other staff at The
Masquerade weekly until a show is confirmed. After that point will be maintained as needed to
ensure the ease of the performance.
At the end of three months, we will ask our team, “Did TH3RD perform at the Masquerade?”
A
(4 sentencesrequired)
What are the skills and/or connections required to achieve the goal? Do you, your team, or your
artist have these? If not, can you obtain them? What is the motivation for this goal? Is the amount
of effort required on par with what the goal will achieve?
ACHIEVABLE
 A connection we will need to establish is with Syd at TheMasquerade, as they are in
charge of local gigs.
 While we do not yet have this connection, by showing up to other events at the venue
and maintaining contact with Syd, it can be created.
 The motivation for this goal is to show enthusiasm for performing and to show dedication
to The Masquerade.
 The amount of effort seems on par with the goal we wish to achieve as building a
connection with Syd offers the opportunity of more bookings in the future should they
deem TH3RD a good fit for the show.
R
Why am I setting this goal now? Which aspect of your artist’s long-term career objectives does this
goal fit in with, and how does it contribute to achieving that?

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RELEVANT
 This goal is relevant to the long -term career objectives for TH3RD as it prepares him for
future performances.
 Long-term, touring is artists see a lot of profit, by preparing him now the goals for 6
months and even 1-year will be more readily achieved due to prior experience.
 By beginning local TH3RD has a chanceto establish partnerships and sponsorships with
local businesses,
 Having live shows also allows TH3RD to connect with fans, this could be by walking the
crowds or by having a street team/fan club sign up list.
T
(4 sentences required, including at least 1 potential obstacle and 1 potential solution)
What is the deadline and is it realistic? Why do you feel it is realistic, attainable, and/or relevant?
What are the potential obstacles that could keep your artist and/or team from hitting this target?
What is a potential solution for one of these obstacles?
TIME-BOUND
 The deadline to book a show at the Masquerade is June 21st
, three months from today.
 Because TH3RD already has a decent number of followers online we believe this goal is
realistic and attainable.
 One potential obstacle is a scheduling issue.
 By establishing a connection with Syd quickly, there is a chancethat TH3RD could be
added to the calendar for The Masquerade’s hall known as Purgatory, that as the venues
smallest hall offers a capacity of 300.
SMART
Review what you have written, and craft a new, formal goal statement based on what the answers
to the questions above have revealed.
GOAL
The 3-month revenue generation goal is to connect with Syd at The Masquerade and have TH3RD
perform at the venue at least once; this will establish him as a local artist and allow him to build
opportunities to gain partnerships and sponsors.

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3- MONTH CONTENT CREATION
INITIAL
specifics later.
GOAL
IDEA The goal for TH3RD is to find multiple platforms where he can post different content regularly.
S
SPECIFIC
 We need to find the best platforms for TH3RD to use consistently.
 We would like to have him start posting videos behind the scenes of his photoshoots and
music videos.
 We also want him to post more videos of his life and story background.
 TH3RD has worked with Jay Rose to make content in the past so we could ask him to help
with TH3RD’s video content.
Gatekeeper:
Jay Rose | Video Director | Contact jrizzenn@gmail.com
M
MEASURABLE
A way that we will be able to measure is if we create a schedule for TH3RD to follow for posting
content. If he posts content three times a week, we can measure that easily.
At the end of three months, we will ask our team, “Did TH3RD increase his content output?”
A
ACHIEVABLE
 TH3RD used to post behind-the-scenes videos of his photoshoots and some music videos
in 2018 on his YouTube channel.
 TH3RD is from the Virgin Islands and currently lives in Atlanta.
 He has the knowledge and experience for making content about both areas.
 Since he has been making more music videos, it would be nice to show his fans how he
creates and produces ideas for his music videos.
 The artist has been gaining more followers and subscribers lately so effort would be
worth it.
R
RELEVANT
 Even though people know of TH3RD, he still needs to grow as an artist and get more
followers and fans.
 We are setting this goal now because even though the artist uses YouTube, he does not
utilize the platform as much as he should.
 By posting more behind-the-scenes videos, it shows his fans what he does as an artist.

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 Posting more content also helps him get more engagement so people will check out his
music when it comes out.
T
TIME-BOUND
 This plan would start March 21st and last for 3 months, which is June 21st.
 The goal is realistic because the artist has content he can create; he needs to make more
content that his fans and future listeners would want to see.
 Some potential obstacles could be personal issues with the artist that would stop him
from posting content as planned.
 Another obstacle would be if Jamal Samuel is not able to direct/ edit some of his videos
in time.
 A solution to this obstacle would be for TH3RD or his team to post the content themself
instead.
SMART
GOAL
The 3-month content creation goal for TH3RD is to post more behind-the-scenes videos and
stories about himself as an artist.

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3- MONTH AUDIENCE GROWTH
INITIAL
specifics later.
GOAL
IDEA Th3rd currently has 5,851 followers on Instagram, we went to have him at 10,000 in the next 3
months.
S
SPECIFIC
 What we want to accomplish for our artist is expand his audience to 10,000 on Instagram
in the next 3 months.
 The gatekeepers involved are two verified Instagram influencer accounts.
 They are popular amongst women and will be promoting a record we choose.
 This is the first goal because at 10,000 followers we can verify his account and start
getting nichebrand deals.
Gatekeepers:
Instagram | CHEYANDERSON | https://www.instagram.com/cheyanderson/?hl=en
Instagram | JANETGUZMAN | https://www.instagram.com/janetguzman/?hl=en
Both niche women influencers.
M
MEASURABLE
We can measure this success by the streams and views, which more followers will lead too.
At the end of three months, our team will ask, “Did TH3RD reach 10,000 followers on Instagram?”
A
ACHIEVABLE
 The skills required to make this happen are networking skills and understanding who to
market too.
 As for our artist he is a singer, so we are marketing him to nichewomen markets.
 Yes, our team has these skills.
 The motivation for this goal is to attract a bigger crowd and start creating revenue for the
artist.
 The amount of effort might seem more than what we get but eventually it will pay off.
R
RELEVANT
 The goal is relevant because not only will it grow TH3RD’s audience but also increases his
exposure to potential collaborators.
 We are setting this goal now because we are wanting to have measurable growth by the
1-year goal.

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 This fits in with the long-term career goals because our artist wants to be as big as
possible.
 It contributes to achieving that because we are expanding his reach.
T
TIME-BOUND
 The deadline is three months from March 21st.
 We feel it is realistic because our artist has music, and we have the people on the team to
help get it done on time.
 Some of the obstacles we might face is dealing with influencers the budgets could range
and it could also not be as effective as we would want.
 A solution to these obstacles is to have an extensive list of niche influencers for this
market.
SMART
GOAL
The 3-month audience growth goal is to gain enough Instagram followers through collaborative
means to potentially sell out a venue in the Tri-State area.

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6- MONTH REVENUE GENERATION
INITIAL
specifics later.
GOAL
IDEA
The initial six-month revenue goal is to grow the three-month revenue by 25-50% by bookings
least two to three shows.
S
SPECIFIC
 To continuebuilding local presence TH3RD will continue to nurture his business
relationship with Syd from The Masquerade.
 As the previous performance would have been held in TheMasquerade’s Purgatory hall
that has a 300-person capacity this performanceshould aim for the Hell Hall which
boosts a capacity of 550.
 Another venue that should be approached to host a performance by TH3RD is Terminal
West and the Director of sales there Mr. Trent Allison.
 Terminal West is a mid-size event venue known for hosting both touring and local acts as
well as having a yearly battle of the Bands.
Gatekeepers:
Syd | TheMasquerade, Head of local bookings
Contact | syd@masqueradeatlanta.com or locals@masqueradeatlanta.com
Trent Allison | Terminal West, Director of Sales, and Sponsorships
Contact | trent@zeromile.com
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MEASURABLE
We will measure the progress of this goal by maintaining the professional relationship between
TH3RD and Syd at The Masquerade while also building and developing a relationship with Trent
Allison by following the same weekly contact method followed previously until a booking at
Terminal West is secured.
At the end of six months the team will ask, “Did we successfully book shows for TH3RD at both The
Masquerade and Terminal West?”
A
ACHIEVABLE
 Having previously sought out the connection with Syd from The MasqueradeTH3RD has
one vital connection during this time.
 TH3RD is now proving his presence in the local music scene; he now has the skills to
move on to bigger venues like Terminal West.
 By proving his skills to the potential new connection, Trent Allison TH3RD broadens his
acceptable Local venue range.

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 The effort required to achieve this is acceptable as it will double the venue connections
and potential for live performances.
R
RELEVANT
 This goal is relevant to TH3RD’s long-term career goals because it expands his reachable
local audience.
 By finding more local venues to perform at TH3RD also improves his chances to gain a
partnership or sponsorship
 By putting on more live shows, TH3RD can also improve both current and new
connections that have the potential to lead him to new opportunities.
 More performances overall give his brand more recognition and boosts his history when
the time comes to approach a label.
T
TIME-BOUND
 An additional three-month deadline to form a new connection and book two to three
shows seems reasonable.
 If we are only aiming for two shows booking at TheMasquerade should go over easily;
there is an established business history with the venue and Syd may be able to place
TH3RD in select bookings as a local opener.
 An obstacle TH3RD might face is not making the needed connection with Trent Allison at
Terminal West.
 To overcomethis obstacle, TH3RD can go to the venue and show his desire to play the
venue directly; this will also show his willingness to put himself out there to accomplish
what needs to be done.
SMART
GOAL
The 6-month revenue generation goal is to make more connections in the local music scene
through multiple live performances in different venues; this will build his reputation as a local
artist opening more opportunities for revenue.

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6- MONTH CONTENT CREATION
INITIAL
specifics later.
GOAL
IDEA After posting consistently for three months, our goal is to put out an EP.
S
SPECIFIC
 By the six months, we want the artist to put out an EP with songs he has created over
time.
 TH3RD will continueto post content on platforms, upgrading the days to four times a
week.
 Continually releasing content will help boost his followers and subscribers to check out
his EP
 To help with the release of his EP, he will need Jay Alexander to help produce his songs
Gatekeeper:
Jay Alexander | Music Producer | Contact https://linktr.ee/JayAlexander340
M
MEASURABLE
A way that we will be able to measure the goal is by following the schedule set for him to make
sure we will meet the deadline.
At the end of 6 months, we will ask our team, “ Did TH3RD release his EP?”
A
ACHIEVABLE
 Theskills required are knowing how to write and produce songs for the EP.
 TH3RD is an audio engineer, so that he can write and produce his songs.
 The motivation for this goal is to give his fans and future listeners more music to enjoy.
 Since he enjoys putting out new music, this goal will be worth the effort for him and his
fans.
R
RELEVANT
 We are setting this goal now because the artist has been working hard to make music
for his fans to enjoy.
 Releasing music is the primary way that artists make content
 The artist will be able to share with his fans via social apps the processes he went through
with making the songs.
 By doing this, it will get the fans excited for the EP when it releases.

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T
TIME-BOUND
 The deadline for this goal is six months.
 This goal is realistic because the artist has been working on songs to release already.
 An obstacle that the artist could run into is not being able to clear a sample or feature in
time.
 A solution would be to contact the respected artist or release the song without it.
SMART
GOAL
The 6-month goal for TH3RD will be to work on releasing an EP to put out for his fans and future
listeners.

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6- MONTH AUDIENCE GROWTH
INITIAL
specifics later.
GOAL
IDEA For our 6-month goal we must get Th3rd on a tri-state area tour to all the surrounding cities
around him.
S
SPECIFIC
 We want our artist Th3rd to tour the tri-state area.
 The gatekeepers involved are 4 DJs, playing TH3Rds music at any event and keeping track
of anyone asking to replay the records.
 The DJs role will be to break our record locally and keep it in rotation.
 This is done to familiarize the crowds with the artist.
Gatekeepers:
Instagram | DJ SpLASH| https://www.instagram.com/dj_splash_official_90/?hl=en
Instagram | DJ PVNCH | https://www.instagram.com/iampvnch/?hl=en
Instagram | DJ KENBOY | https://www.instagram.com/djkenboy904/?hl=en
Instagram | DJ MASHUK| https://www.instagram.com/djmashuk/?utm_medium=copy_link
M
MEASURABLE
We will measure progress by ticket and merch sales.
At the end of 6 months, we will ask our team, “Did we see sales increase from around the Tri-state
area?”
A
ACHIEVABLE
 The skills required to meet this goal are persistence and networking.
 Yes, we have all these as well as our ears to the streets.
 The motivation for this goal is to increase our revenue stream and increase our artist
fanbase and overall visibility.
 The effort in this goal is on par with the status of TH3Rd’s career and is necessary.
R
RELEVANT
 We are setting this goal now because it is the right time to proceed with this plan.
 Our artist’s long term career objectives coincide with this plan because of where he wants
to be.
 It contributes because it will be a building block for his career.
 Partnering with Influencers and DJ’s exposes TH3RD to new audiences bringing new
listeners to his platforms.

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T
TIME-BOUND
 The deadline is 6 months from March 21st
.
 This Isa realistic goal if we work diligently in the best interest of our artist.
 The potential obstacle TH3RD may encounter is not meeting sells to show consistent
audience growth.
 A potential solution is to keep looking for venues with limited capacity, and easier to fill
spaces.
SMART
GOAL
The 6-month audience growth goal is to book a Tri-State tour with potential stops in: Miami, West
Palm, Orlando, St Petersburg, Jacksonville, Gainesville, Ocala, Savannah, and Atlanta with help of
Instagram influencers.

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1- YEAR REVENUE GENERATION
INITIAL
specifics later.
GOAL
IDEA TH3RD's 1-year goal is to increase artist revenue by landing an endorsement deal with a clothing
line and becoming a brand ambassador.
S
SPECIFIC
 A primary source of income for an artist can be the acquisition of sponsorships and
product endorsements.
 Register with a Talent Agency such as the CAA (Creative Artists Agency), which finds and
secures business opportunities for clients across different industries.
 The artist manager must be included in this deal based on their commission agreement
with the artist.
 A brand ambassadorship is a goal because it is an opportunity to be marketed to an
audience TH3RD is unknown to.
Gatekeeper:
CAA (Creative Artists Agency)
Contact | 3560 Lenox Road, Suite 1525 Atlanta, GA 30326 | Tel. 404-816-2722
M
MEASURABLE
We can measure the progress by first registering TH3RD with CAA. Then, begin working closely
with the agency in finding the best fit for TH3RD's brand.
"Was TH3RD able to land a brand ambassador deal with a popular clothing line?"
A
ACHIEVABLE
 The ability to be fashionable and have connections with popular clothing stores, fashion
stylists, and designers.
 TH3RD has a few connecting with clothing stores, such as "Pure Atlanta".
 The motivation for this goal is to have TH3RD become well known in fashion.
 The effort required is on par with the goal we hope to achieve by building relationships
and finding more opportunities to expand within the fashion industry, like artists such as
Rihanna, Kanye West, and Pharrell Williams.
R
RELEVANT
 This goal is important for TH3RD to gain an additional revenue stream.
 This presents an opportunity for merchandising in partnership with a clothing line.
 This goal will make TH3RD more competitivein setting himself apart from other artists
who share the same target audience.

22
 Being associated with a particular famous clothing brand will contribute towards
differentiating TH3RD from his counterparts.
T
TIME-BOUND
 The deadline to achieve this is March 20th
, 2023, 12 months from today.
 Due to TH3RD already having a sense of fashion and a considerable following on social
media, this can be appealing to clothing brands, ultimately fostering a business
relationship.
 A potential obstacle may be that TH3RD's following is not large enough brand
endorsement deal.
 The solution could be that his following is predominantly from the Caribbean region,
giving access to a demographic the clothing line has never marketed towards.
SMART
GOAL
TH3RD's 1-year revenue generation goal is to create a new stream of income outside of his music
from opportunities such as partnering with a clothing brand to produce his merchandiseor
securing an endorsement deal with a famous clothing brand and becoming its brand ambassador.

23
1- YEAR CONTENT CREATION
INITIAL
specifics later.
GOAL
IDEA TH3RD’s 1-year goal to increase his content creation is to shoot and release three music videos
from the EP he released at six months.
S
SPECIFIC
 We want TH3RD to gain more subscribers and views on his YouTubechannel.
 Having the videos aired on REVOLT TV can introduce TH3RD to a broader audience.
 A music video director and video production team need to be included.
 Releasing music videos will boost TH3RD’s visibility and can be used to promote his EP.
Gatekeeper:
Ken Glauber, Artists Relations at REVOLT Media
M
MEASURABLE
We can measure this process by first hiring a director and writing the treatments for the videos.
Next, we would schedule dates for the shoots. Then have the footage edited, and ultimately
schedule the release dates.
“Were we able to shoot and release three music videos to promote TH3RD’s EP within one year?”
A
ACHIEVABLE
 To achieve this goal, we need to have excellent time management skills
 Connections to a reasonably affordable video director with a film crew.
 This goal aims to raise the awareness of TH3RD’s EP and ultimately grow his audience.
 The amount of effort required is on par with the goal we hope to achieve based on the
potential growth of his fanbase from the visual representation of the songs featured on
the EP.
R
RELEVANT
 Music videos allow artists to bring their music to life, visually expressing what the song
means to them.
 This goal is essential for the marketing and promotion of TH3RD and his music.
 It has the potential to help grow and expand TH3RD's audience and fanbase.
 The constant release of visual content can attract the interest of major record companies.
T (4 sentences required, including at least 1 potential obstacle and 1 potential solution)

24
TIME-BOUND
 The deadline to release the last of the three videos is 12 months from the release of the
EP.
 This timeline is realistic given that each video is shot and released within 4-month
intervals of the year.
 A potential obstacle may be that the director we would like to hire is not available for the
times that best fit our schedule.
 The solution to this can be to adjust our schedule to accommodatethe directors or
explore hiring another director with a similar skillset and price range.
SMART
GOAL
TH3RD’s 1-year goal to increase his content creation is to shoot and release three music videos to
help market and promote the sale of his newly released EP by creating a plan, using time
management skills, and relevant connections.

25
1- YEAR AUDIENCE GROWTH
INITIAL
specifics later.
GOAL
IDEA TH3RD's 1-year goal for audience growth is to be featured on other artists' songs and have those
same artists feature on his upcoming releases.
S
SPECIFIC
 TH3RD should be introduced to the fanbase of similar artists who share the same target
audience.
 The gatekeepers involved are the managers for the other artists and A&R representatives,
if applicable.
 Record producers and songwriters may be included in creating these songs.
 This is a goal because artists can potentially expand their exposure by being associated
with other artists.
Gatekeeper:
Sascha "Stone" Guttfreund: Tory Lanez's Manager
M
MEASURABLE
We can measure this process by first reaching out to the artists we are interested in working with.
Once they are willing, we can then begin to schedule studio time for TH3RD and the artist to meet
and create the songs.
"Was TH3RD able to be featured on songs with other artists within one year?"
A
ACHIEVABLE
 The skills required to achievethis goal are excellent planning, communication, and time
management skills.
 The connection required is the ability to contact the artist's manager or with the artist
directly.
 The motivation for this goal is expanding TH3RD's audience through collaboration with
another artist that shares the same target audience.
 The effort required is on par with the goal we want to achieve based on the potential
growth of his audience, which will positively impact revenue and present other
opportunities.
R

26
RELEVANT
 Collaborations can be used as a marketing tool to help increase TH3RD's fanbase.
 Features can help build relationships with other artists to leverage TH3RD's brand.
 They can also serve to enter into a previously untapped market.
 The result of entering untapped markets is having access to opportunities that otherwise
would not have been considered or available to TH3RD.
T
TIME-BOUND
 The deadline for this goal is 12 months from the date of TH3RD's EP release so that the
song can be released as a single or featured on his next project.
 This is realistic based on TH3RD's work ethic and the rate at which he writes and records
music.
 A potential obstacle could be that the artist who agreed to collaborate is not able to
make it to the studio for the time scheduled.
 The potential solution would be to reschedule with the artist for a later time or
collaborate with another similar artist.
SMART
GOAL
TH3RD's 1-year goal for audience growth is to collaborate with similar artists who share the same
target audience as a marketing tool to help increase his fanbase and build relationships with other
artists for leverage.

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