Ad Campaign for National Black Cat Day for the Ad Council

1. National Black
Cat Day
Presented to the
KATHRYN ROJAS
07.30.20

2. Cause. Create. Promote.
THE R+D
S o c i a l aw a r e n e s s o r g a n i z a t i o n f o r
o v e r 7 5 y e a r s
C r e a t i n g c o m m u n i c a t i v e a d
c a m p a i g n s a n d r e a c h i n g n a t i o n a l
d e m o g r a p h i c s .
K n o w n f o r i m m e d i a t e c a l l t o a c t i o n ,
a s s i s t i n g t h e m a i n c a u s e a n d
s o l u t i o n f o r c h a n g e

3. National
Black
Cat Day
THE CAUSE
O T.27
T h i s i s t h e o n e d a y a y e a r A n i m a l S h e l t e r s a n d O r g a n i z a t i o n s c o m e t o g e t h e r t o
p r o m o t e a w a r e n e s s f o r B l a c k C a t s i n h o p e s o f i n c r e a s i n g a d o p t i o n r a t e s a n d
e n d i n g t h e s t i g m a b a s e d o f f t h e c o l o r o f t h e i r f u r !

4. THE RATIONALE
BlackCatshave
thelowest
adoptionrates
BlackCatshave
thehighest
euthanasiarates
I have to stay
inside on
Halloween,
do you?
Usedfor
animal
sacrificesand
Halloween
decor

5. Religious groups
have associated Black Cats
around omens, witchcraft ,
bad luck, and superstitions
for centuries.
Let’s change their hearts
and end the superstitious
stigma by shedding light
and positivity towards
these sweet and
misunderstood creatures.
THE AUDIENCE

6. THE DELIVERABLES
Creative Brief
Logo
Poster
Pitch Presentation

7. THE MOOD
SOFT
SILLY
BEAUTIFUL
CLASSIC
ICONIC
CLASSY
TRENDY
SWEET
FANTASTIC
SOPHISTICATED TIMELESS
TRANQUIL
FURRY
BLACK
HYPNOTIC
AMBER
GREEN
FRIENDLY
FANTASTIC
HAPPY
-GO-LUCKY

8. THE COLORED LOGO

9. THE B&W LOGO

10. THE POSTER

11. THE MOCKUP

12. THE APPRECIATION
ALL THE THANKS!
-Sincerely, Black Cats Everywhere