Design & Education for Climate Progress

1. FUNDY MADNESS
A Campaign Story

2. It was a
day in February.
BLUSTERY

3. We took refuge at a local establishment to
meet with Donald.

4. We took refuge at a local establishment to
meet with Donald.
Donald is the executive director of Eastern
Charlotte Waterways (ECW).

5. We took refuge at a local establishment to
meet with Donald.
Donald is the executive director of Eastern
Charlotte Waterways (ECW).
"Eastern Charlotte Waterways is what?", you
ask?

6. We're glad you asked.

7. Eastern Charlotte Waterways is a
not-for-profit, environmental resource and
research centre, collaborating with like-minded
organizations to promote community well-being
through sound environmental health.

8. It is important work.

9. The kind of work that the
future of our
depend on.
ENVIRONMENTS

10. On this particular February day, Donald was as
energetic as ever.

11. On this particular February day, Donald was as
energetic as ever.
You see, for as long as we had known Donald,
he had talked about his grand vision of
creating his own version of the well known
NCAA's March Madness Basketball
tournament.
.
SWOOSH

12. Only Donald had visions of a team
roster that looked much different
than the norm…

13. "Wouldn't it be fun to see the
teams made up of species
found across the Bay of
Fundy Ecosystem?"
-Donald Killorn, circa One Blustery February
Day.

14. "Yes, indeed it would", we responded eagerly.

15. Fun AND
Informative!

16. Where else would you get to see teams made up of such
species as puffins, golden chanterelles,
salmonella and peat moss, all going head-to-head for
league supremacy?

17. If you're scratching your head
wondering "where else?"

18. The answer is nowhere
else except...
If you're scratching your head
wondering "where else?"

19. Drumroll please...

22. At GoDo, we firmly believe in allowing creativity to be
the main driver when crafting communications. The work
that ECW engages in encompasses a wide range of
importance.
It’s extremely important work and to the average Sally or
Joe, can seem incredibly daunting.
They address things like: Climate Change. A topic that
impacts every species on our planet.
The challenge that the Fundy Madness campaign
offered us was made up of the perfect formula for
creative opportunity.
EDUCATION
THROUGH
DESIGN
THE CREATIVE
FORMULA

24. So, we rolled up our sleeves and got to work
in creating the most diverse roster in...

25. So, we rolled up our sleeves and got to work in
creating the most diverse roster in...
BRACKET
HISTORY!

26. The Bracket

27. The Contenders

28. As you could probably guess, competition
was high.

29. As you could probably guess, competition
was high.
FIERCE

30. As you could probably guess, competition
was high.
FIERCE(Really, really, really.)

31. Each day the teams went head to head and
their fate was left to instagram pollers to
decide who would move to the next round.

33. Leaving everyone on the edge of their seats each
round pondering the question...

34. WHO WILL MAKE IT TO
THE FUNDY FOUR?

36. Who would have voted for?
YOU

37. TOUGH,
RIGHT?

38. THEYRE ALL SO DANG CUTE.

39. But, in the end my friends, this stud puffin wins.

41. THAT IS UNTIL, NEXT
YEAR.

42. Hey

43. Hey
Hey, you!

44. Hey
Yes, you!
Hey, you!

45. Thanks for sticking around to read our story of how
the Fundy Madness Campaign came to life.

46. It may not feel like it, but by you sticking it out until
the end with us, you've played a role in contributing
to building a more sustainable, environmentally
sound world.

47. How? Through educating yourself on the species in
the Bay of Fundy. You've shown that you care about
the planet and its inhabitants.

48. The fundy madness campaign helped grow Eastern
Charlotte Waterways online engagement by
37%Over just 8 days.

49. We hope you enjoyed following along.

50. To learn more about the important work that ECW does,
head on over to their website and see how you can help
play a role in building an environmentally sound
environment for the future.
www.ecwinc.org/

51. THANK YOU.
This presentation was brought to you by GoDo Media.