Having trouble selling to millennials? Read this millennial's insight on what they're looking for and how you can easily earn their business for life.

1. Selling to
Millennials
3 Must-Have
Conversion Tactics
for Today’s Marketer
The Daily Egg

2. Millennials…
 Relentlessly critical
 Wear flip-flops to work
 Aspire to change the world
 Narcissistic
 Prefer cat videos to news
Selling to Millennials
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3. But can you
connect with them?
 Awkward stock photos?
Take a hike!
 Boring newsletters?
Yawn…
 Antique websites
(um, 1997 is sooo yesterday)
Selling to Millennials
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4. Why you need to connect
with Millennials:
 Their purchasing power is on the rise
 1 in 10 earn 6 figures (plus)
Selling to Millennials
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5. How do you reach this
hyper-critical,
impossible-to-please,
unbearably casual
demographic?
Selling to Millennials
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6. 1. Understand what motivates
them
Selling to Millennials
They’re a product of their sociology…
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7. Understand…
They’re the generation with the highest
education rate – which means they're
obsessed with doing their research.
Selling to Millennials
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8. Understand…
They grew up with technology and believe
in its power to improve the world – they've
witnessed this change first-hand.
Selling to Millennials
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9. Understand…
Connectivity is their lifeblood – Facebook
helps them stay in touch with everybody.
Selling to Millennials
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10. Understand…
They entered the workforce in an incredibly
weak economy — and fear for their futures
— so they manage our money carefully.
Selling to Millennials
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11. Understand…
They are relentlessly committed to results
and efficiency – and they like recognition
for our contributions.
Selling to Millennials
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12. Understand…
They love to laugh.
Selling to Millennials
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13. Tips
 Marketers need to speak to Millennials in
terms of their values.
 Don't stereotype them.
 Speak to them in a language they
understand and they'll listen— they really
are paying attention.
Selling to Millennials
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14. A tag line that connects:
―Do great things‖
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15. 2. Make them Laugh
Millennials need a laugh.
 They are struggling to find
meaningful work and high-paying
salaries.
 Higher education? Grad school is
a 6-figure expense.
 Many are stuck with
unmanageable student debt
loads.
Selling to Millennials
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16. 2. Make them Laugh
 Did I mention they're highly educated? In
other words, they're well-versed in the art
of satire.
 Humor reminds them of how beautiful life
is… that the world will never crush them.
Selling to Millennials
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17. Tip: Make your CTAs fun, e.g.,
―Procrastinate better.‖
Selling to Millennials
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18. 3. Get to the Point
 At any given time, we have 100
different things on our mind.
 We are notorious multi-taskers
who are glued to our mobile
phones.
 Keep your marketing message
as short and sweet as possible.
Selling to Millennials
Blog.crazyegg.com

19. 3. Get to the Point
Think usability: Tell us
 exactly what to do,
 what to expect, and
 what we should expect to get
Selling to Millennials
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20. Tip: Use a clear & compelling
value proposition, like:
―Expert conversations…‖
Selling to Millennials
Blog.crazyegg.com

21. Final Thoughts…
 Successful conversion optimization
strategists know nurturing relationships is
invaluable to the customer acquisition
and retention process.
Selling to Millennials
Blog.crazyegg.com

22. Final Thoughts…
 It means embracing psychology and
building bonds for the long term...
 Even if those customers think and act
differently than you expect.
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23. In short…
Embrace Millenials as they are.
You'll reap the benefits in future sales.
Selling to Millennials
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24. Get your free trial
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25. Selling to Millennials
 Written by Ritika Puri
 Designed by Kathryn Aragon
 Produced by Crazy Egg
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