The document discusses managing your digital reputation and social media presence. It defines digital reputation as how you see yourself and how others see you online. It explains that everyone has a digital reputation that applies both personally and professionally. Potential employers, current employers, and friends and family may all be interested in your digital reputation. The document provides tips on finding, managing, preventing, and maintaining your digital reputation through regular social media audits and engagement.

1. Get Social with
Your Social Status
yoursocialstatus.com
Your Social
Status
@YourSoclStatu
s
Your Social
Status
Social Tech
Soup
+ Kate Salyers
kate@YourSocialStatus.co
m
by Kate Salyers
Your Social Status:
Copyright 2011 Your Social
Social Media & Internet
Status. All Rights Reserved. Marketing

2. About Me
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

3. Reputation
“A man can get a
reputation from very
small things.”
-Sophocles, Inachos
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

4. Social Media
Stats
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

5. Social Media
Stats
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

6. Social Media Is
Unavoidable
Daily News
Conversation
On-line & Off-line
Who’s Talking?
Social Media’s Influence
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

7. Your Digital
Reputation
What is a digital reputation?
Who does a digital reputation apply
to?
Why should I care?
Who cares?
What should I look for?
How do I manage it?
How do I prevent it?
How do I maintain it?
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

8. Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

9. What Is A Digital
Reputation
What Is A Digital Reputation?
How I See Me
How Others See Me
How I Want Others to See Me
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

10. Who Does It Apply To?
Who Does A Digital Reputation Apply
To?
Everyone On-line & Off-line
Individuals
Companies
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

11. Why Should I
Care?
Why Should I Care?
Why Shouldn’t You
Current Position
Future Position
Family & Friends
Facebook, Twitter, Google+, Linke
dIn & YouTube
What Weight Do They Each Hold with
Google, Bing and Yahoo
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

12. Who
Cares?
Who Cares?
Potential Employers
Current Employers
Family & Friends
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

13. Who
Cares?
Each year, Jobvite publishes the industry
barometer on how employers use social networks
to recruit.
•89% will recruit in social networks this year
•55% will spend more on social recruiting
•64% use 2 or more networks for recruiting
•78% expect increased competition for hires
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

14. What Should I Look
For?
What Should I Look For?
Photos
Videos
Posts
Groups
Brand Likes
Events
Private Information
Religious/Political Affiliation
Sites You Are Not Active On
Any Negative Associations
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

15. How Do I Manage
It?
How Do I Manage It?
Damage Control
Research
Correct
Respond
Keeping Profile Private
Become Friends with Boss and/or
Co-workers
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

16. How Do I Prevent
It?
Prevention
Google/Yahoo! Alerts
Monitor Blogs (Technorati)
RSS To Track Brands
When It Starts
Facebook Timeline
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

17. How Do I Maintain
It?
How Do I Maintain It?
Conduct Monthly Profile Audits
Participate
Influence
Engage
Build A Network
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

18. In
Review
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.