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Jiffy Lube Automotive Digital Competitive Analysis
1.
Jiffy Lube Kashif Khurshid Digital
Competitor Analysis www.CaptainAnalytics.com
2.
Contents: Competitive Analysis Site
Features Organic Paid Organic vs. Paid Social Referring
3.
Digital Competitor Analysis NTB Firestone Meineke Pepboys Midas
4.
Site Features Comparison Site
Features Jiffy Lube NTB Firestone Meineke Pepboys Midas Online Scheduling Opportunity Wait Time Opportunity Vehicle history Coupons Location Rewards program Opportunity Franchise Credit card Fleet bottom Site Tech Jiffy Lube NTB Firestone Meineke Pepboys Midas Site traffic 300K 350K 700K 150K 1.2M 200K Steps to scheduling call 6 3 3 3 1 Mobile app opportunity Social presence Marketing tags 16 8 34 7 16 27
5.
ORGANIC- JIFFY LUBE
6.
Organic Search
7.
Organic- Algorithm Impact
8.
PAID SEARCH –
JIFFY LUBE
9.
Paid Search Space
10.
JIFFY LUBE ORGANIC
VS. PAID
11.
Organic vs. Paid
Traffic
12.
SOCIAL TRAFFIC- JIFFY
LUBE
13.
Social
14.
REFERRING TRAFFIC- JIFFY
LUBE
15.
Referring Traffic
16.
INDEX: WEBSITE DETAILS
17.
Jiffy Lube
18.
Midas
19.
NTB
20.
PepBoys
21.
Firestone
22.
Meineke
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