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Jiffy Lube
Kashif Khurshid
Digital Competitor Analysis
www.CaptainAnalytics.com
Contents: Competitive Analysis
Site Features
Organic
Paid
Organic vs. Paid
Social
Referring
Digital Competitor Analysis
NTB
Firestone
Meineke
Pepboys
Midas
Site Features Comparison
Site Features Jiffy Lube NTB Firestone Meineke Pepboys Midas
Online Scheduling Opportunity
Wait T...
ORGANIC- JIFFY LUBE
Organic Search
Organic- Algorithm Impact
PAID SEARCH – JIFFY LUBE
Paid Search Space
JIFFY LUBE ORGANIC VS. PAID
Organic vs. Paid Traffic
SOCIAL TRAFFIC- JIFFY LUBE
Social
REFERRING TRAFFIC- JIFFY LUBE
Referring Traffic
INDEX: WEBSITE DETAILS
Jiffy Lube
Midas
NTB
PepBoys
Firestone
Meineke
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Jiffy Lube Automotive Digital Competitive Analysis

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digital opportunity of oil change and quick vehicle repair

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Jiffy Lube Automotive Digital Competitive Analysis

  1. 1. Jiffy Lube Kashif Khurshid Digital Competitor Analysis www.CaptainAnalytics.com
  2. 2. Contents: Competitive Analysis Site Features Organic Paid Organic vs. Paid Social Referring
  3. 3. Digital Competitor Analysis NTB Firestone Meineke Pepboys Midas
  4. 4. Site Features Comparison Site Features Jiffy Lube NTB Firestone Meineke Pepboys Midas Online Scheduling Opportunity Wait Time Opportunity Vehicle history Coupons Location Rewards program Opportunity Franchise Credit card Fleet bottom Site Tech Jiffy Lube NTB Firestone Meineke Pepboys Midas Site traffic 300K 350K 700K 150K 1.2M 200K Steps to scheduling call 6 3 3 3 1 Mobile app opportunity Social presence Marketing tags 16 8 34 7 16 27
  5. 5. ORGANIC- JIFFY LUBE
  6. 6. Organic Search
  7. 7. Organic- Algorithm Impact
  8. 8. PAID SEARCH – JIFFY LUBE
  9. 9. Paid Search Space
  10. 10. JIFFY LUBE ORGANIC VS. PAID
  11. 11. Organic vs. Paid Traffic
  12. 12. SOCIAL TRAFFIC- JIFFY LUBE
  13. 13. Social
  14. 14. REFERRING TRAFFIC- JIFFY LUBE
  15. 15. Referring Traffic
  16. 16. INDEX: WEBSITE DETAILS
  17. 17. Jiffy Lube
  18. 18. Midas
  19. 19. NTB
  20. 20. PepBoys
  21. 21. Firestone
  22. 22. Meineke

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