Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Give...with no expectations...and see what happens

1,361 views

Published on

- How to Land/Give an Interview & Launch a Viral Video in 1-day.
- Backstory for presentation: http://bit.ly/jU81k.
- Audio of Richard Greene interviewing Karl Kasca on Social Media Marketing plays during slideshow.
- Description: How hearing about a meet-up at a Kenny Loggins concert and the wish to give tickets as a birthday present ended up landing an interview on a nationally syndicated radio talk show, free tickets, and the launch of a viral video.
- Thanks to the radio host: Noted communications expert Richard Greene, who advised Princess Diana on her public presentations.
- Thanks to The Greek Theatre.

Give...with no expectations...and see what happens

  1. 1. Give - with no expectations - and see what happens! - How to Land an Interview & Launch a Viral Video in 1-day  Backstory for presentation: http://bit.ly/jU81k Karl Kasca, IncreaseOnlineProfits.com 626-795-9568 [email_address] www.increaseonlineprofits.com www.TheSolutionMovie.com
  2. 2. The set-up… <ul><li>Driving home from teaching Social Media Marketing class @ UCLA (SMMUCLA) </li></ul><ul><li>Heard radio talk show host (Richard Greene) </li></ul><ul><ul><li>Trying to get group together: </li></ul></ul><ul><ul><li>Loggins & Messina concert at Greek Theatre </li></ul></ul><ul><li>Karl’s wife’s (Milen’s) birthday </li></ul><ul><ul><li>Kenny Loggins – favorite performer of hers </li></ul></ul><ul><li>Web: Went to host’s bio page on local radio station and emailed. </li></ul><ul><ul><li>http://bit.ly/Richard-Greene_CLOUT-1150am </li></ul></ul>
  3. 3. The follow-up… <ul><li>Next day: Radio host (Richard Greene) called Karl </li></ul><ul><li>Host saw “IncreaseOnlineProfits.com” in email signature: </li></ul><ul><ul><li>http://bit.ly/Email-to-Richard-Greene </li></ul></ul><ul><li>Teaching Social Media Marketing @ UCLA (cool!) </li></ul><ul><ul><li>Blog: http ://smmucla.blogspot.com/ - SMMUCLA </li></ul></ul><ul><ul><li>Twitter: http://bit.ly/6QDgEn - #smmucla </li></ul></ul><ul><li>Viral Video (cool!) </li></ul><ul><li>Synchronicity: Like to be guest… tonight (yikes!) . </li></ul><ul><li>Had to get version of Video up on new site! </li></ul>
  4. 4. ASAP! <ul><li>Needed video files from video-consultant </li></ul><ul><li>Unzip file & FTP* to new website/host </li></ul><ul><ul><li>* Transfer files up to server. </li></ul></ul><ul><li>Change DNS** pointers to new host </li></ul><ul><ul><li>24-72 hours to “propagate” – ARGH!!! </li></ul></ul><ul><ul><li>** Domain Name Servers </li></ul></ul><ul><li>Update landing page </li></ul><ul><li>Question : Can’t we just ask host to postpone a week until we’re ready? </li></ul>
  5. 5. When Media calls: Jump! <ul><li>Answer: NO! </li></ul><ul><li>No matter what time: </li></ul><ul><ul><li>Do Interview (even 2am!) </li></ul></ul><ul><ul><li>Be ready ( All That Jazz: “It’s showtime” ) </li></ul></ul><ul><ul><ul><li>http://bit.ly/AllThatJazz-ItsShowtime </li></ul></ul></ul><ul><li>Be prepared: </li></ul><ul><ul><li>NSA* & Toastmasters helped: http://www.toastmasters.org/ </li></ul></ul><ul><ul><li>* National Speakers Association: http://www.nsaspeaker.org/ </li></ul></ul><ul><li>Magically everything came together </li></ul><ul><li>Uploaded last file 2 minutes before airtime </li></ul>
  6. 6. Interview went great <ul><li>Time went very quickly. </li></ul><ul><li>About 40 minutes excluding commercial breaks </li></ul><ul><li>Dead air, dead air! </li></ul><ul><li>Mentioned website & video site at end </li></ul><ul><li>Finished interview, jumped in car, drove to Greek, enjoyed concert, & met host: - Noted communications expert, Richard Greene, who advised Princess Diana. </li></ul><ul><ul><li>http://bit.ly/GreekTheatre_Loggins-and-Messina </li></ul></ul>
  7. 7. Viral Video <ul><li>Google Analytics (coming soon!) </li></ul><ul><li>Ken Burns effects (for “movement” using stills) </li></ul><ul><li>Anyone can make movie on Mac: iMovie </li></ul><ul><li>Microsoft MovieMaker, harder & no flash </li></ul><ul><ul><li>Solution  http://www.myviralmovie.com/ - Maz Hobbi </li></ul></ul><ul><li>Name the movie survey </li></ul><ul><li>PLAY MOVIE: “The Solution Movie” – Final version : </li></ul><ul><ul><li>http://www.thesolutionmovie.com/ </li></ul></ul><ul><ul><ul><li>Earlier movie…version #5 ( argh! ): http://bit.ly/8J6Oen </li></ul></ul></ul><ul><ul><ul><li>- Note the audio & image watermarks in early version </li></ul></ul></ul>
  8. 8. Leverage Interview <ul><li>Get MP3 & upload to web </li></ul><ul><li>http://bit.ly/5OIVaq , or: http://bit.ly/Karl-Kasca_Interview-with-Richard-Greene_mp3 </li></ul><ul><li>Announce in emails and eNewsletter </li></ul><ul><li>Press release for movie </li></ul><ul><ul><li>PR Web </li></ul></ul><ul><ul><li>Pitch Engine </li></ul></ul><ul><li>“ Rinse & repeat” </li></ul>
  9. 9. The moral… <ul><li>Give…with no expectations </li></ul><ul><li>… and see what happens. </li></ul><ul><ul><ul><li>- Backstory for presentation& Audio: http://bit.ly/jU81k </li></ul></ul></ul><ul><ul><li>Karl did this & received: </li></ul></ul><ul><ul><ul><li>2 free concert tickets </li></ul></ul></ul><ul><ul><ul><li>Interview on nationally syndicated talk show </li></ul></ul></ul><ul><ul><ul><li>But the trick is…don’t expect anything! </li></ul></ul></ul><ul><li>Be prepared (anytime/anywhere/anyway). </li></ul><ul><li>Trust yourself, you can do it! </li></ul><ul><li>Just do it! (Nike was right!) </li></ul>

×