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IN THE PALM OF THECUSTOMERAndreas BeiningSenior consultant | twitter.com/beining
IN THEPALM OFTHECUSTOMERMobile marketing & social media
http://www.flickr.com/photos/horiavarlan/4273962294/in/photostream/AGENDA Social media in  Norway Smartphones in  Norway...
SOCIALMEDIA
http://sxoop.com/twitter/WHAT IS ANETWORK?Always existed, but now fasterthan before.
http://www.theconversationprism.com/
http://en.wikipedia.org/wiki/List_of_countries_by_populationFACEBOOK IS THE WORLD’S3. LARGEST COUNTRY                     ...
http://www.flickr.com/photos/sanjoy87/3540592926/USERS IN NORWAY 2,731,420             1,700,000                         7...
http://www.medienorge.uib.no/?cat=statistikk&medium=it&queryID=350&aspekt=grafikk        POPULATION IS        OVER HALF OF...
MOBILE
http://www.dinside.no/889133/selger-flere-smarttelefoner-enn-pcer        SOLD THAN        PHONES        SMART-        MORE...
http://www.presswire.no/default.asp?obj=8&id=2547658% HAVESMART-PHONES90% of mobile phones soldtoday are smartphones
http://newsroom.fb.com/content/default.aspx?NewsAreaId=22       ON A MOBILE       FACEBOOK       OVER 56%       USE
25% OFNORWEGIANS USEMOBILE DAILY TOCONSUME MEDIACONTENTVG now have more readers onmobile than Aftenposten has inits mornin...
WHY BETHERE?
TAKECONTROLOVER YOUROWNIDENTITYIf you dont, who will?
https://twitter.com/#!/oslopolitiops
FALSE PROFILE«Pakistansk gjengoppgjør i sentrum. Flere skuddavfyrt på kloss hold. Ingen truffet. Mulig defekt siktepå våpe...
BE AVAILABLEBe where your customers expect youto be: phone, Facebook, Twitter, etc.
WHAT ISDIFFERENT?
http://www.flickr.com/photos/simona_/4068354970/ALWAYSPRESENTAccess toeverything, everywhere andalways.
http://www.flickr.com/photos/alexpanoiu/4968180717/                                                      iPhone can destro...
GEO-LOCATION
http://www.flickr.com/photos/1yen/434297769/       CAMERA                                               Share the moment
http://www.analyticbridge.com/profiles/blogs/twitter-takes-off-with-hudsonSPEED“Theres a plane in the Hudson.Im on the fer...
MARKETINGEXAMPLES
LOCATION:TWITTER
http://eatcoolhaus.comCOOLHAUS56 000 Twitter followers12 000 Facebook LikesEvery truck has its own Twitter account
http://www.bakertweet.com/                             BAKERTWEET
CUPONS:FACEBOOKOFFERS
FACEBOOK DEALS Give rewards when one checks in Build long term relations and get trust Use the jungle telegraph for you...
https://www.facebook.com/help/offersFACEBOOKOFFERGive coupons on a Facebook PageGive discounts in the store
QR-CODE90% of the content is notadapted to mobile
TO THEMETROEscalator – the theory
REALITYImpossible to scan
METROSTATION
http://www.flickr.com/photos/raiden256/4032547/ON THEPLANEFlight magazines are full of adswith QR-codes
TESTING, TESTINGRule of thumb 1,3 cm bigger for  every 30 cm you are  from the code Absolute minimum  size is a 1,3 cm  ...
http://www.flickr.com/photos/m4tik/4687194723/
THEFUTURE ISHERE
http://www.zdnet.com/blog/facebook/facebook-8220were-going-to-become-a-mobile-company-8221/4157?tag=content;siu-container ...
INSTAGRAM Only on mobile Photos, location and sharing Sold to Facebook for 1 billion  dollars! (or only 1% of  Facebook...
HIGHLIGHT
http://www.izettle.comMETHODSOFPAYMENTiZettle
TAGTILE Shops can have a  Tagtile Cube next to  the till Customers make a  purchase and place  their phone on the  cube ...
   http://bits.blogs.nytimes.com/2011/11/25/a-look-at-apples-spot-the-shopper-technology/    APPLE: BOOK MEETING    + SCA...
COOP:SCAN AND PAY
http://www.flickr.com/photos/margoconnell/5400767270/GO FORMOBILECheap smartphones give allpeople access to the Internet
http://www.flickr.com/photos/seandreilinger/2326448445/       QUESTIONS?                                                  ...
In the palm of the customer - mobile marketing & social media
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In the palm of the customer - mobile marketing & social media

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Social media in Norway
Smartphones in Norway
How is mobile different?
Examples of use: Location based content, Coupons, QR-codes
The future is here: methods of payment, What’s next?

It was presented at the Norwegian Business School the 19.9.2012 for Linjeforeningen for MSc i Strategic Marketing Management. A similar presentation about mobile marketing was held for Altiweb’s GoMobile! seminar the 3.5.2012 and at OMG’s breakfast seminar the 30.5.2012.

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In the palm of the customer - mobile marketing & social media

  1. 1. IN THE PALM OF THECUSTOMERAndreas BeiningSenior consultant | twitter.com/beining
  2. 2. IN THEPALM OFTHECUSTOMERMobile marketing & social media
  3. 3. http://www.flickr.com/photos/horiavarlan/4273962294/in/photostream/AGENDA Social media in Norway Smartphones in Norway How is this different? Examples – Location – Coupons – QR-codes The future is here
  4. 4. SOCIALMEDIA
  5. 5. http://sxoop.com/twitter/WHAT IS ANETWORK?Always existed, but now fasterthan before.
  6. 6. http://www.theconversationprism.com/
  7. 7. http://en.wikipedia.org/wiki/List_of_countries_by_populationFACEBOOK IS THE WORLD’S3. LARGEST COUNTRY China India Facebook USA
  8. 8. http://www.flickr.com/photos/sanjoy87/3540592926/USERS IN NORWAY 2,731,420 1,700,000 716,934 605,726 453,500 446,849 318,675 303,026 244,088
  9. 9. http://www.medienorge.uib.no/?cat=statistikk&medium=it&queryID=350&aspekt=grafikk POPULATION IS OVER HALF OF VISITING WEEKLY THE
  10. 10. MOBILE
  11. 11. http://www.dinside.no/889133/selger-flere-smarttelefoner-enn-pcer SOLD THAN PHONES SMART- MORE PCS
  12. 12. http://www.presswire.no/default.asp?obj=8&id=2547658% HAVESMART-PHONES90% of mobile phones soldtoday are smartphones
  13. 13. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 ON A MOBILE FACEBOOK OVER 56% USE
  14. 14. 25% OFNORWEGIANS USEMOBILE DAILY TOCONSUME MEDIACONTENTVG now have more readers onmobile than Aftenposten has inits morning paper edition
  15. 15. WHY BETHERE?
  16. 16. TAKECONTROLOVER YOUROWNIDENTITYIf you dont, who will?
  17. 17. https://twitter.com/#!/oslopolitiops
  18. 18. FALSE PROFILE«Pakistansk gjengoppgjør i sentrum. Flere skuddavfyrt på kloss hold. Ingen truffet. Mulig defekt siktepå våpen eller svaksynt gjerningsmann»«Mørkhudet mann sett med smørkniv i jakkelomme»«Snøballkasting ved Akerselva. Person pågrepet ogsteines ASAP»
  19. 19. BE AVAILABLEBe where your customers expect youto be: phone, Facebook, Twitter, etc.
  20. 20. WHAT ISDIFFERENT?
  21. 21. http://www.flickr.com/photos/simona_/4068354970/ALWAYSPRESENTAccess toeverything, everywhere andalways.
  22. 22. http://www.flickr.com/photos/alexpanoiu/4968180717/ iPhone can destroy your sex INTIMATE Warning: life
  23. 23. GEO-LOCATION
  24. 24. http://www.flickr.com/photos/1yen/434297769/ CAMERA Share the moment
  25. 25. http://www.analyticbridge.com/profiles/blogs/twitter-takes-off-with-hudsonSPEED“Theres a plane in the Hudson.Im on the ferry going to pick upthe people. Crazy.”
  26. 26. MARKETINGEXAMPLES
  27. 27. LOCATION:TWITTER
  28. 28. http://eatcoolhaus.comCOOLHAUS56 000 Twitter followers12 000 Facebook LikesEvery truck has its own Twitter account
  29. 29. http://www.bakertweet.com/ BAKERTWEET
  30. 30. CUPONS:FACEBOOKOFFERS
  31. 31. FACEBOOK DEALS Give rewards when one checks in Build long term relations and get trust Use the jungle telegraph for your brand and create ambassadors that recommend Deals Meet new potential clients – Over 432 millioner use Facebook’s mobile solutions (this was in May 2012)
  32. 32. https://www.facebook.com/help/offersFACEBOOKOFFERGive coupons on a Facebook PageGive discounts in the store
  33. 33. QR-CODE90% of the content is notadapted to mobile
  34. 34. TO THEMETROEscalator – the theory
  35. 35. REALITYImpossible to scan
  36. 36. METROSTATION
  37. 37. http://www.flickr.com/photos/raiden256/4032547/ON THEPLANEFlight magazines are full of adswith QR-codes
  38. 38. TESTING, TESTINGRule of thumb 1,3 cm bigger for every 30 cm you are from the code Absolute minimum size is a 1,3 cm square No max size
  39. 39. http://www.flickr.com/photos/m4tik/4687194723/
  40. 40. THEFUTURE ISHERE
  41. 41. http://www.zdnet.com/blog/facebook/facebook-8220were-going-to-become-a-mobile-company-8221/4157?tag=content;siu-container FACEBOOK become a mobile “We’re going to Erick Tseng, head of mobile products at Facebook company”
  42. 42. INSTAGRAM Only on mobile Photos, location and sharing Sold to Facebook for 1 billion dollars! (or only 1% of Facebook’s value..) A «cheap» solution to get mobile knowledge“If we are unable to successfullyimplement monetization strategies forour mobile users, or if we incurexcessive expenses in this effort, ourfinancial performance and ability togrow revenue would be negativelyaffected.”
  43. 43. HIGHLIGHT
  44. 44. http://www.izettle.comMETHODSOFPAYMENTiZettle
  45. 45. TAGTILE Shops can have a Tagtile Cube next to the till Customers make a purchase and place their phone on the cube and earn rewards Sold to Facebook
  46. 46.  http://bits.blogs.nytimes.com/2011/11/25/a-look-at-apples-spot-the-shopper-technology/ APPLE: BOOK MEETING + SCAN & PAY
  47. 47. COOP:SCAN AND PAY
  48. 48. http://www.flickr.com/photos/margoconnell/5400767270/GO FORMOBILECheap smartphones give allpeople access to the Internet
  49. 49. http://www.flickr.com/photos/seandreilinger/2326448445/ QUESTIONS? TWITTER.COM/BEINING

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