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IN THE PALM OF THE
CUSTOMER
Andreas Beining
Senior consultant | twitter.com/beining
IN THE
PALM OF
THE
CUSTOMER
Mobile marketing & social media
http://www.flickr.com/photos/horiavarlan/4273962294/in/photostream/
AGENDA
 Social media in
  Norway
 Smartphones in
  Norway
 How is this different?
 Examples
   – Location
   – Coupons
   – QR-codes
 The future is here
SOCIAL
MEDIA
http://sxoop.com/twitter/
WHAT IS A
NETWORK
?
Always existed, but now faster
than before.
http://www.theconversationprism.com/
http://en.wikipedia.org/wiki/List_of_countries_by_population
FACEBOOK IS THE WORLD’S
3. LARGEST COUNTRY




                          China
                          India
                          Facebook
                          USA
http://www.flickr.com/photos/sanjoy87/3540592926/
USERS IN NORWAY

 2,731,420




             1,700,000




                         716,934
                                   605,726
                                             453,500   446,849
                                                                 318,675   303,026   244,088
http://www.medienorge.uib.no/?cat=statistikk&medium=it&queryID=350&aspekt=grafikk
        POPULATION IS
        OVER HALF OF

        VISITING
        WEEKLY
        THE
MOBILE
http://www.dinside.no/889133/selger-flere-smarttelefoner-enn-pcer
        SOLD THAN
        PHONES
        SMART-
        MORE


        PCS
http://www.presswire.no/default.asp?obj=8&id=25476
58% HAVE
SMART-
PHONES
90% of mobile phones sold
today are smartphones
http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
       ON A MOBILE
       FACEBOOK
       OVER 56%
       USE
25% OF
NORWEGIANS USE
MOBILE DAILY TO
CONSUME MEDIA
CONTENT

VG now have more readers on
mobile than Aftenposten has in
its morning paper edition
WHY BE
THERE?
TAKE
CONTROL
OVER YOUR
OWN
IDENTITY
If you dont, who will?
https://twitter.com/#!/oslopolitiops
FALSE PROFILE

«Pakistansk gjengoppgjør i sentrum. Flere skudd
avfyrt på kloss hold. Ingen truffet. Mulig defekt sikte
på våpen eller svaksynt gjerningsmann»


«Mørkhudet mann sett med smørkniv i jakkelomme»


«Snøballkasting ved Akerselva. Person pågrepet og
steines ASAP»
BE AVAILABLE




Be where your customers expect you
to be: phone, Facebook, Twitter, etc.
WHAT IS
DIFFERENT
?
http://www.flickr.com/photos/simona_/4068354970/
ALWAYS
PRESENT

Access to
everything, everywhere and
always.
http://www.flickr.com/photos/alexpanoiu/4968180717/
                                                      iPhone can destroy your sex
       INTIMATE


                                                      Warning:

                                                      life
GEO-
LOCATION
http://www.flickr.com/photos/1yen/434297769/
       CAMERA


                                               Share the moment
http://www.analyticbridge.com/profiles/blogs/twitter-takes-off-with-hudson
SPEED


“There's a plane in the Hudson.
I'm on the ferry going to pick up
the people. Crazy.”
MARKETING
EXAMPLES
LOCATION:
TWITTER
http://eatcoolhaus.com
COOLHAUS


56 000 Twitter followers
12 000 Facebook Likes
Every truck has its own Twitter account
http://www.bakertweet.com/
                             BAKERTWEET
CUPONS:
FACEBOOK
OFFERS
FACEBOOK DEALS

 Give rewards when one checks in
 Build long term relations and get trust
 Use the jungle telegraph for your brand and
  create ambassadors that recommend Deals
 Meet new potential clients
  – Over 432 millioner use Facebook’s mobile
   solutions (this was in May 2012)
https://www.facebook.com/help/offers
FACEBOOK
OFFER

Give coupons on a Facebook Page
Give discounts in the store
QR-CODE


90% of the content is not
adapted to mobile
TO THE
METRO

Escalator – the theory
REALITY


Impossible to scan
METRO
STATION
http://www.flickr.com/photos/raiden256/4032547/
ON THE
PLANE

Flight magazines are full of ads
with QR-codes
TESTING, TESTING

Rule of thumb
 1,3 cm bigger for
  every 30 cm you are
  from the code
 Absolute minimum
  size is a 1,3 cm
  square
 No max size
http://www.flickr.com/photos/m4tik/4687194723/
THE
FUTURE IS
HERE
http://www.zdnet.com/blog/facebook/facebook-8220were-going-to-become-a-mobile-company-8221/4157?tag=content;siu-container
         FACEBOOK

                                                       become a mobile
                                                        “We’re going to


                                                                                           Erick Tseng, head of mobile products at Facebook
                                                          company”
INSTAGRAM
 Only on mobile
 Photos, location and sharing
 Sold to Facebook for 1 billion
  dollars! (or only 1% of
  Facebook’s value..)
 A «cheap» solution to get
  mobile knowledge
“If we are unable to successfully
implement monetization strategies for
our mobile users, or if we incur
excessive expenses in this effort, our
financial performance and ability to
grow revenue would be negatively
affected.”
HIGHLIGHT
http://www.izettle.com
METHODS
OF
PAYMENT
iZettle
TAGTILE

 Shops can have a
  Tagtile Cube next to
  the till
 Customers make a
  purchase and place
  their phone on the
  cube and earn
  rewards
 Sold to Facebook
   http://bits.blogs.nytimes.com/2011/11/25/a-look-at-apples-spot-the-shopper-technology/
    APPLE: BOOK MEETING
    + SCAN & PAY
COOP:
SCAN AND PAY
http://www.flickr.com/photos/margoconnell/5400767270/
GO FOR
MOBILE


Cheap smartphones give all
people access to the Internet
http://www.flickr.com/photos/seandreilinger/2326448445/
       QUESTIONS?




                                                          TWITTER.COM/BEINING

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In the palm of the customer - mobile marketing & social media