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In the palm of the customer - mobile marketing & social media

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IN THE PALM OF THE
CUSTOMER
Andreas Beining
Senior consultant | twitter.com/beining
IN THE
PALM OF
THE
CUSTOMER
Mobile marketing & social media
http://www.flickr.com/photos/horiavarlan/4273962294/in/photostream/
AGENDA
 Social media in
  Norway
 Smartphones in
  N...

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In the palm of the customer - mobile marketing & social media

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Social media in Norway
Smartphones in Norway
How is mobile different?
Examples of use: Location based content, Coupons, QR-codes
The future is here: methods of payment, What’s next?

It was presented at the Norwegian Business School the 19.9.2012 for Linjeforeningen for MSc i Strategic Marketing Management. A similar presentation about mobile marketing was held for Altiweb’s GoMobile! seminar the 3.5.2012 and at OMG’s breakfast seminar the 30.5.2012.

Social media in Norway
Smartphones in Norway
How is mobile different?
Examples of use: Location based content, Coupons, QR-codes
The future is here: methods of payment, What’s next?

It was presented at the Norwegian Business School the 19.9.2012 for Linjeforeningen for MSc i Strategic Marketing Management. A similar presentation about mobile marketing was held for Altiweb’s GoMobile! seminar the 3.5.2012 and at OMG’s breakfast seminar the 30.5.2012.

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In the palm of the customer - mobile marketing & social media

  1. 1. IN THE PALM OF THE CUSTOMER Andreas Beining Senior consultant | twitter.com/beining
  2. 2. IN THE PALM OF THE CUSTOMER Mobile marketing & social media
  3. 3. http://www.flickr.com/photos/horiavarlan/4273962294/in/photostream/ AGENDA  Social media in Norway  Smartphones in Norway  How is this different?  Examples – Location – Coupons – QR-codes  The future is here
  4. 4. SOCIAL MEDIA
  5. 5. http://sxoop.com/twitter/ WHAT IS A NETWORK ? Always existed, but now faster than before.
  6. 6. http://www.theconversationprism.com/
  7. 7. http://en.wikipedia.org/wiki/List_of_countries_by_population FACEBOOK IS THE WORLD’S 3. LARGEST COUNTRY China India Facebook USA
  8. 8. http://www.flickr.com/photos/sanjoy87/3540592926/ USERS IN NORWAY 2,731,420 1,700,000 716,934 605,726 453,500 446,849 318,675 303,026 244,088
  9. 9. http://www.medienorge.uib.no/?cat=statistikk&medium=it&queryID=350&aspekt=grafikk POPULATION IS OVER HALF OF VISITING WEEKLY THE
  10. 10. MOBILE
  11. 11. http://www.dinside.no/889133/selger-flere-smarttelefoner-enn-pcer SOLD THAN PHONES SMART- MORE PCS
  12. 12. http://www.presswire.no/default.asp?obj=8&id=25476 58% HAVE SMART- PHONES 90% of mobile phones sold today are smartphones
  13. 13. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 ON A MOBILE FACEBOOK OVER 56% USE
  14. 14. 25% OF NORWEGIANS USE MOBILE DAILY TO CONSUME MEDIA CONTENT VG now have more readers on mobile than Aftenposten has in its morning paper edition
  15. 15. WHY BE THERE?
  16. 16. TAKE CONTROL OVER YOUR OWN IDENTITY If you dont, who will?
  17. 17. https://twitter.com/#!/oslopolitiops
  18. 18. FALSE PROFILE «Pakistansk gjengoppgjør i sentrum. Flere skudd avfyrt på kloss hold. Ingen truffet. Mulig defekt sikte på våpen eller svaksynt gjerningsmann» «Mørkhudet mann sett med smørkniv i jakkelomme» «Snøballkasting ved Akerselva. Person pågrepet og steines ASAP»
  19. 19. BE AVAILABLE Be where your customers expect you to be: phone, Facebook, Twitter, etc.
  20. 20. WHAT IS DIFFERENT ?
  21. 21. http://www.flickr.com/photos/simona_/4068354970/ ALWAYS PRESENT Access to everything, everywhere and always.
  22. 22. http://www.flickr.com/photos/alexpanoiu/4968180717/ iPhone can destroy your sex INTIMATE Warning: life
  23. 23. GEO- LOCATION
  24. 24. http://www.flickr.com/photos/1yen/434297769/ CAMERA Share the moment
  25. 25. http://www.analyticbridge.com/profiles/blogs/twitter-takes-off-with-hudson SPEED “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”
  26. 26. MARKETING EXAMPLES
  27. 27. LOCATION: TWITTER
  28. 28. http://eatcoolhaus.com COOLHAUS 56 000 Twitter followers 12 000 Facebook Likes Every truck has its own Twitter account
  29. 29. http://www.bakertweet.com/ BAKERTWEET
  30. 30. CUPONS: FACEBOOK OFFERS
  31. 31. FACEBOOK DEALS  Give rewards when one checks in  Build long term relations and get trust  Use the jungle telegraph for your brand and create ambassadors that recommend Deals  Meet new potential clients – Over 432 millioner use Facebook’s mobile solutions (this was in May 2012)
  32. 32. https://www.facebook.com/help/offers FACEBOOK OFFER Give coupons on a Facebook Page Give discounts in the store
  33. 33. QR-CODE 90% of the content is not adapted to mobile
  34. 34. TO THE METRO Escalator – the theory
  35. 35. REALITY Impossible to scan
  36. 36. METRO STATION
  37. 37. http://www.flickr.com/photos/raiden256/4032547/ ON THE PLANE Flight magazines are full of ads with QR-codes
  38. 38. TESTING, TESTING Rule of thumb  1,3 cm bigger for every 30 cm you are from the code  Absolute minimum size is a 1,3 cm square  No max size
  39. 39. http://www.flickr.com/photos/m4tik/4687194723/
  40. 40. THE FUTURE IS HERE
  41. 41. http://www.zdnet.com/blog/facebook/facebook-8220were-going-to-become-a-mobile-company-8221/4157?tag=content;siu-container FACEBOOK become a mobile “We’re going to Erick Tseng, head of mobile products at Facebook company”
  42. 42. INSTAGRAM  Only on mobile  Photos, location and sharing  Sold to Facebook for 1 billion dollars! (or only 1% of Facebook’s value..)  A «cheap» solution to get mobile knowledge “If we are unable to successfully implement monetization strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected.”
  43. 43. HIGHLIGHT
  44. 44. http://www.izettle.com METHODS OF PAYMENT iZettle
  45. 45. TAGTILE  Shops can have a Tagtile Cube next to the till  Customers make a purchase and place their phone on the cube and earn rewards  Sold to Facebook
  46. 46.  http://bits.blogs.nytimes.com/2011/11/25/a-look-at-apples-spot-the-shopper-technology/ APPLE: BOOK MEETING + SCAN & PAY
  47. 47. COOP: SCAN AND PAY
  48. 48. http://www.flickr.com/photos/margoconnell/5400767270/ GO FOR MOBILE Cheap smartphones give all people access to the Internet
  49. 49. http://www.flickr.com/photos/seandreilinger/2326448445/ QUESTIONS? TWITTER.COM/BEINING

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