Social Media Strategist

1. KARINA PEREZ
SOCIAL MEDIA MANAGER THERMOMIX
w: linkedin.com/in/karina-perez/ c: 236 885 3239 e: karinapereznolasco@gmail.com
@thermomix ca
@thermomixcanada @thermomixcanada
@thermomixusa
WORK
DIGITAL MARKETING STRATEGY
SOCIAL MEDIA MANAGEMENT
BLOGGING AND COPYWRITING
GRAPHIC AND WEB DESIGN
@thermomixcanada
Below are a number of social media accounts
that I currently manage:
High Performing Posts
@thermomixcanada Blog
thermomix.ca/blog
thermomix.ca/fr/blog

3. HIGHLIGHTS OF MY WORK
International Women's Day 360° Campaign
I wrote copy for Landing Page, social media posts and e-mails.
Landing Page + Blog Post Interviews (copy + SEO + lead gen)
EN https://www.thermomix.ca/international-womens-day/
FR: https://www.thermomix.ca/fr/journee-internationale-des-femmes/
Social Shareables:
EN https://www.instagram.com/p/CMInC1cnm_i/
FR https://www.instagram.com/p/CMDeTi7Hzz2/
Blog Posts (copy + SEO)
I wrote all blog post entries:
https://thermomix.ca/blog
https://thermomix.ca/fr/blog
A notable example:
EN https://www.thermomix.ca/blog/celebrate-canadian-flavours-with-thermomix/FR https://
www.thermomix.ca/fr/blog/decouvrir-le-gout-du-canada-avec-thermomix/
12 days of giveaways holiday campaign
https://www.instagram.com/p/CXcGQJgOzhH/
Thermomix across different cities (Travel Series Q3)
https://www.instagram.com/p/CS5BfylMpei/
#TipTuesday campaign featuring celebrity chef Magali Lamotte (Québec)
FR/EN https://www.instagram.com/p/CVybv_CBMHM/
50th Anniversary of Thermomix: Evolution Across The Years
EN https://fb.watch/ccx-79U7s7/
FR https://www.facebook.com/watch/?v=1498380517202027
High-performing Instagram Reels
https://www.instagram.com/reel/CWElYpFguF6/
Continue on the next page

4. High-performing Idea Pin video results (on the left); grew our Pinterest following to 13.4k monthly
viewers (on the right image) - Pinterest
Thermomix Consultant Micro-Influencer Developmental Training
Consultant Social Media Training (Project Lead)
From concept to rollout, I brought this impactful SM training to activate our community of content creators
and amplify our content, as well as, increase sales and demo bookings.
Produced a 30-min video* training using Adobe Premiere, downloadable guides and resources, and a short
quiz. In partnership with the Learning Manager, we implemented the training in the RISE e-learning
platform to create an interactive experience and scaled it for our English and French affiliates.
I planned our e-mail cadence around the launch of the Training and wrote copy for it including:
Social Media Pre-Assessment Survey (Qualtrics) to gain insights on the level of proficiency of our
Thermomix sales consultants.
Followed by "A Message from our CEO Kai Schäffner: Friendly Reminder to Take the Social Media Survey"
Training Announcement.
Office Hours Announcement
What's Inside
Provided a weekly report on training completion to our sales branch managers to encourage team action!

5. Bold Hair Design
Full Social Media Takeover:
Instagram @boldhairdesign
Facebook@boldhairdesignvan
Yelp
Google Business
Roles:
Social Media Manager
Graphic Designer
Duties:
Copywriting
Scheduling
Messaging
Analytics

6. Latincouver / Carnaval del Sol
Roles:
Social Media Manager
Graphic Designer
Facebook campaign:
Designed a sponsors visual
campaign featuring the
mascot Panchito. This posts
shows a great reach and
engagement on
@carnavaldelsolyvr's
Facebook!

7. UBC Campus and Community Planning
Roles:
Content Writer
Social Media Manager
Instagram @campusubc
Graphic Designer
Tools:
HootSuite, Illustrator,
Photoshop
Graphic campaign across UBC
Before/After graphic campaign (Instagram) IG Feed
Handheld signs for event
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Turn Down the He
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I
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ake Shorter Show
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IWash in Cold
I LAYER UP
I Layer Up
I TOOK THE
COOL
CAMPUS
CHALLENGE
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ain.ubc.ca/coolcam
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s

10. Find us online at
policyschool.ubc.ca
School of Public
Policy and Global Affairs
(SPPGA)
Roll-up banner (print)
UBC Master of Public Policy and Global Affairs
Click here for Youtube Video
Posters

11. Kitskitchen Social Media Strategy @BrainStation