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Tom Humbarger - Work Examples and Portfolio

This document provides examples of my recent work experiences and successes from the last several years.

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Tom Humbarger - Work Examples and Portfolio

  1. 1. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 1 of 6 August 30, 2017 Tom Humbarger Work Examples and Portfolio
  2. 2. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 2 of 6 August 30, 2017 Here’s an overview of my recent work in social media, community and digital marketing. Contents My Social Media Blog ........................................................................................................................................... 2 Personal Social Media Links ................................................................................................................................. 2 Vision – Product Marketing Specific Activities ......................................................................................................... 3 Vision – Product Launches ................................................................................................................................... 3 Vision - Social Media Accounts Managed............................................................................................................... 3 Vision – Blog Posts .............................................................................................................................................. 3 Vision – Marketing Software Expertise................................................................................................................... 4 AppleOne – Top 10 LinkedIn Company Page ......................................................................................................... 5 AppleOne - Social Media Experience..................................................................................................................... 5 iRise - User-Generated Video Contest Campaign ................................................................................................... 6 iRise - On Campus and Entrepreneur Campaigns .................................................................................................. 6 iRise – Professional User Community .................................................................................................................... 6 My Social Media Blog I started this blog 10 years ago, and have written 317 posts that have received over 200,000 views from 52,000 visitors. https://tomhumbarger.wordpress.com/ Personal Social Media Links Here are links to my primary personal social media links. LinkedIn – http://www.linkedin.com/in/tomhumbarger • Member since December 2003 • One of the first 100,000 people to join LinkedIn Twitter – http://twitter.com/tomhumbarger • Member since October 2007 • Statistics Facebook - https://www.facebook.com/tomhumbarger I also have Pinterest, Instagram and Snapchat pages, but I am currently using them infrequently.
  3. 3. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 3 of 6 August 30, 2017 Vision – Product Marketing Specific Activities  Launched the first product marketing function for the company  Managed 3 successful product launches - visionSocial, visionPulse and new Dashboard  Developed marketing collateral, blog posts, internal talking points, demo scripts and launch videos  Built awareness through social media and blogging  Led Google Analytics training sessions at regional customer events  Developed competitive battlecards for key competition  Performed in-depth analyses of competitor pricing and capabilities  Initiated win-loss analysis program to build learning into sales process  Created sales readiness, demo materials Vision – Product Launches I developed and managed the go-to-market plans and timelines for these products in 2016:  visionSearch – customized advanced search for content management solution (CMS)  visionSocial – integrated Twitter and Facebook posts for events and news items in CMS  visionPulse – citizen engagement and blogging solution Vision - Social Media Accounts Managed I have been managing these accounts for Vision Internet from July 2015 through June 2017: LinkedIn Company Page - https://www.linkedin.com/organization/71503/ Twitter – http://twitter.com/visioninternet Facebook - https://www.facebook.com/visioninternet Glassdoor - https://www.glassdoor.com/Overview/Working-at-Vision-Internet-EI_IE260974.11,26.htm We use Hubspot to manage email, social publishing and landing pages, and I also help create, edit and review the inbound marketing efforts for weekly email blasts and email campaigns for special events. I successfully increased brand awareness in all of the key social media channels: Vision – Blog Posts Here is a link with a summary of the 48 blog posts I wrote for Vision from July 2015 through January 2017:  Blog posts by Tom Humbarger - http://blog.visioninternet.com/author/tom-humbarger
  4. 4. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 4 of 6 August 30, 2017 Vision – Marketing Software Expertise  Hubspot for email campaigns, landing pages, blog posts and analytics  Vision’s Content Management solution for website content  Hootsuite for scheduling social posting and analytics  Google Analytics for website analytics  Salesforce for CRM tracking for customers and prospects  SurveyMonkey for surveys
  5. 5. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 5 of 6 August 30, 2017 AppleOne – Top 10 LinkedIn Company Page In 2013, the LinkedIn Company Page I managed for AppleOne was named one of the 10 Best Company Pages of 2013. You can read more about the achievement in this blog post. I managed this LinkedIn Company Page for AppleOne from March 2012 through June 2014 and grew followers from 3,990 to over 28,000 in June 2014. In 2013, the account had more than 2.6 million impressions and was on target for more than 4 million impressions in 2014. AppleOne - Social Media Experience I managed and maintained the following social media accounts for AppleOne from March 2012 to June 2014:  Facebook Company Page – http://www.facebook.com/appleonecareers Grew number of likes from 6,400 in February 2012 to over 14,000 in June 2014  Twitter – AppleOneWorks - https://twitter.com/appleoneworks  Twitter – AppleOneHires – https://twitter.com/appleonehires  Google+ – https://plus.google.com/+appleone  Pinterest – http://www.pinterest.com/appleonecareers/  Slideshare – http://www.slideshare.net/AppleOneEmployment Yelp – I monitored and managed the reviews from 150 locations, shared reviews with individual team members and interacted with reviewers Social Recruiting Program – I also created and developed a social recruiting/social selling training program where recruiters could take to become certified social recruiters. After the pilot program, I turned the training into a computer- based training that could be delivered on demand.
  6. 6. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 6 of 6 August 30, 2017 iRise - User-Generated Video Contest Campaign For iRise, I created and managed a video contest to stoke the creativity of our user base. An overview of the contest and a summary of the results can be found on my social media blog. We received 44 entries to the contest. During the contest, we had over 16,000 visitors to the contest website who looked at 57,000 pages and the videos received more than 30,000 views on YouTube. iRise - On Campus and Entrepreneur Campaigns At iRise, I also created and managed our On Campus and Entrepreneur campaigns. In the On Campus program, I connected with professors who were teaching design, programming and entrepreneurial programs where we provided free access to our rapid prototyping software. The Entrepreneur program provided free software trials to start-up companies to use our software to help get their products and solutions off the ground. iRise – Professional User Community Another project at iRise was starting and nurturing a professional user community. The community was called Catalyze and the target audience included business analysts, user experience professionals and web designers. I developed the community strategy and was responsible for managing the community. I curated, created and posted content, recruited guest bloggers, hosted the monthly webinars and interacted with the members. Over the 13 months ending in July 2008, the community grew from zero to over 4,000 members. During that time, the Catalyze community site has had 68,000 visitors, 37,000 unique visitors and served up 293,000 pageviews with average visits of 4 1/2 minutes per visit. Here are several posts I wrote about my community experiences:  Happy Birthday Catalyze  Catalyze Community Featured in KM  My Best Community Management Blog Posts  Farewell to the Catalyze Community Unfortunately, iRise had to lay off 40% of their staff in 2008 and the community was ultimately shut down in 2010 from lack of attention.

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