This flipbook is about online promotion and branding. I found the topic significant, as corporates’ payment for online ads is the primary source of income for social media companies and thus shapes the structure of social media. Privacy issues, such as Facebook or Groupon releasing user information to gain a higher return on ads columns, roots from social media’s role in online promotion. Personalized promotion and advertisement on social media offer companies a chance to reach out to the targeted customers through big data analysis. Moreover, Cooperates face limitless opportunities to create cost efficient, yet extremely successful, promotional campaigns or branding strategies online. Since social media allows companies to reach a wide range of customers and response in a timely fashion, a Company can use it as a customer service channel to build and maintain its brand. Allowing corporates to interact with, and to offer individual attention for their customers, social media helps corporates to create an ongoing relationship with customers and a distinguishable brand image.

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&

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“The Intangible sum of a
product’s attributes.”
- David Ogilvy, CBE
“The Perception
customers have about that
product or service” and “exists
only in someone’s Mind”
- Jerry McLaughlin, Forbes
McLaughlin, J. (2011, December 21). What is a Brand, Anyway? Forbes

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24/7
Smartphone Usage in Canada:
47 % in 2013
34 % in 2012
A new possibility…
- LEAH EICHLER
Eichler, Leah. "Sorry to Be Rude, but My Smartphone Needs My Attention." The Globe and Mail. N.p., Oct.-Nov. 2013. Web. 12 June 2015.

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As A Result,

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Creating brand loyalty and a sense of community…
JEFFREY HAYZLETT
– ENTREPREUR.COM
HAYZLETT, JEFFREY. "Social Media Marketing Tips for Local Businesses." Entrepreneur

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“ 800% over what was
raised during the same period
last year!”
- Ritu Sharma, CEO, Social Media
for Nonprofits
Sharma, R. (n.d.). Stop Pouring Ice on Clicktivism. Retrieved June 12, 2015.

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Search results are often tailored to keep
users engaged and clicking,
And thus users may “surround themselves with
voices that echo similar opinions” - ALAN MARTIN

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DWOSKIN, E. (2015, March 23). Where Were You 3 Minutes Ago? Your Apps Know. Retrieved June 12, 2015.

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SHOPKICK
What if the third party tells insurance companies how much
time you spend shopping in a marijuana dispensary?
- Jennifer Golbeck
Golbeck, Jennifer. "This App Tracks You While You Shop." N.p., n.d. Web. 12 June 2015.

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While a global study by Pitney Bowes recently found that 83%
of consumers have had a bad experience with social media marketing.
%
Experience: The Blog: What if Everything You Know About Social Media Marketing is Wrong? (2014, April 3).
Mobertz, Lauren. "7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 [INFOGRAPHIC]." The DashBurst Blog.

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INTEGRATION , GOVERANCE, & HUMAN RESOURCE
- David Armano,
Harvard Business Review
Armano, David. "Five Challenges Social Media Will Bring to Business." Harvard Business Review.

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46% of US Internet users
trust User generated costumer
reviews online.
- Forrester Research
It could go both ways…
Niessing, J. (2014, May 21). The Danger of Siloed Social Media. Retrieved June 12, 2015.

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68% of Chief Marketing Officers
reported their “underpreparedness””
for social media - From Stretched to Strengthened: Insight
from the IBM Global CMO study
Value, Ibm Institute For Business. The 2011 Global CMO Study Is Part of Our C-suite Study Series Encompassing Interviews with More than 15,000 C-suite Executives (n.d.): n.
pag. 2011.

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So Remember…

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• Armano, David. "Five Challenges Social Media Will Bring to Business." Harvard Business Review. N.p., 14 Aug. 2009. Web. 12 June 2015.
https://hbr.org/2009/08/a-recent-survey-conducted-by.
• Eichler, Leah. "Sorry to Be Rude, but My Smartphone Needs My Attention." The Globe and Mail. N.p., Oct.-Nov. 2013. Web. 12 June
2015.
• Value, Ibm Institute For Business. The 2011 Global CMO Study Is Part of Our C-suite Study Series Encompassing Interviews with More
than 15,000 C-suite Executives (n.d.): n. pag. 2011. Web. 11 June 2015. http://www-
05.ibm.com/ch/presentations/cmo_study/pdf/CMO_Erkenntnisse_Susanne_Marty_IBM.pdf.
• DWOSKIN, E. (2015, March 23). Where Were You 3 Minutes Ago? Your Apps Know. Retrieved June 12, 2015.
• Experience: The Blog: What if Everything You Know About Social Media Marketing is Wrong? (2014, April 3). Retrieved June 12,2015,
from http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.htm
• McLaughlin, J. (2011, December 21). What is a Brand, Anyway? Forbes. Retrieved June 12, 2015, from
http://www.forbes.com/sites/jerrymclaughlin/2011/12/21/what-is-a-brand-anyway/
• Niessing, J. (2014, May 21). The Danger of Siloed Social Media. Retrieved June 12, 2015.http://knowledge.insead.edu/blog/insead-
blog/the-danger-of-siloed-social-media-3363
• HAYZLETT, JEFFREY. "Social Media Marketing Tips for Local Businesses."Entrepreneur. N.p., 09 Apr. 2015. Web. 12 June 2015.
<http://www.entrepreneur.com/article/244708>.
• Mobertz, Lauren. "7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 [INFOGRAPHIC]." The DashBurst Blog. N.p.,
n.d. Web. 12 June 2015. <https://blog.dashburst.com/infographic/social-media-trends-2014/>.
• Sharma, R. (n.d.). Stop Pouring Ice on Clicktivism. Retrieved June 12, 2015.
• Golbeck, Jennifer. "This App Tracks You While You Shop." N.p., n.d. Web. 12 June 2015.