1. CAROLINA PREMIUM OUTLETS
ON-SITE MARKETING OPPORTUNITIES

2. THE PREMIUM OUTLETS – SIMON
SHOPPER
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The Premium Outlets shopper is a brand-name bargain hunter who demands
value and seeks savings on quality merchandise. He/she knows brands and
designer labels. The Premium Outlets shopper is open-minded, confident
and aspirational.
•Female: 61%, Male: 39%; Median household income: $75,000+
Age Range
• 18 – 24: 14%
• 25 – 34: 22%
• 35 – 44: 21%
• 45 – 54: 21%
• 55+: 22%
• Median age: 40
• 98% of customers travel to a Premium Outlet Center planning to make a purchase.
• Average total planned expenditure is over $350 per visit.

3. CAROLINA PREMIUM OUTLETS OVERVIEW
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Located in Smithfield, NC – Raleigh Area, I-95 at Exit 95
Property Facts:
Over 3.5 million people visit the area annually
Over 351,000 square feet
Features 80 outlets stores including:
American Eagle Outfitters, Ann Taylor, Banana Republic, Bose, Coach, Gap Factory Store, J.Crew, Nike
Factory Store, Nine West, Polo Ralph Lauren Factory Store, Reebok, Talbots, Tommy Hilfiger, Under
Armour and many more all at a savings of 25% to 65% every day!
Demographic Information (2013):
Trade area population is 65,219
Average shopper age is 37
Average household income is $54,905
50.6% of shoppers are female
56% of shoppers are married

4. ON MALL SIGNAGE
BACKLIT AD PANELS 40” WIDE X 50” HIGH
12 LOCATIONS
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5. ON MALL SIGNAGE
POSTERS: 22” WIDE X 28” HIGH
12 LOCATIONS
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6. LIGHT POLE BANNERS – 42”X30” OR 60”X30”
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7. 5’X3’ INFINITY FRAME STANDEES
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8. CONCRETE DECALS (VARIED DIMENSIONS)
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9. ON MALL DISPLAYS AND LEAD
GENERATION
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10. BRAND EVENTS AND PROMOTIONS
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11. SPONSORSHIP OPPORTUNITIES
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14. CAROLINA PREMIUM OUTLETS
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15. CONTACT INFORMATION
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Karen Henthorn
Director of Marketing & Business Development
M: 919.866.8092
khenthorn@simon.com
Carolina Premium Outlets
1025 Outlet Center Drive, Suite 905
Smithfield, NC 27577