It is an E-learning platform that provides customers with toolkits to assist in experiential learning.

1. Enabling People to follow
their passion
DIY.COM

2. Product Vision
For millennials who want to follow their passion
The DIY passion is a E-learning platform
That comes with a passion toolkit for every passion
Unlike frontrow we provide a holistic learning experience

5. The DIY passion is a E-
learning platform
That comes with a
passion toolkit for every
passion
providing a holistic
learning experience
along with necessary
toolkits .
The A-> Z of DIY
projects
1. Learner
2. Teacher/
Expert
1. Learner
2. Teacher/
Expert
1. Product
Brands
2. Payment
instruments
/ Banks
3. Event
Companies
4. Endorsers/
Celebrities
1. Tech Infra(Cloud
Servers + Softwares)
2. Human Resources –
Tech devs,
Marketers, Product
Mgrs
1. Increase expert base
2. Increase Learner base
3. Increase DIY Projects
4. Increase options of
products
1. Offline Channels
- Sales Team
- Print Media / Bill Boards
2. Online
- Paid ad content – TVC/
Social Media
Fixed ->HR, Tech, Office Infra and other Overheads, Patent charges,
Variable Costs -> Marketing, Bank commission based on transactions.
6 Pillars – Subscriptions, In app Purchase Commisions, .Listing charges,
Consultancy Charges, Ad promotion Charges, Internal ranking / boosting charges.
(Details available in next slide

6. MONETISATION STRATEGIES – 6 problems, 6 channels of money
1. Subscription model for access to platform. Base fee of 100 INR per month
for users and trainers.
2. Each in app purchase done will have a platform fee of 10% from User and
Expert
3. Listing cost for products on the platform -> 10% from the brand + standard
fee for registration => 10000 INR deposit + 1000 INR Subscription
4. Consultancy charges for the expert on building their profile and course and
toolkits on the app => 500 INR per hour
5. Ad promotions
6. Suggestion / ranking boost / Internal Promotion charges

7. User Needs
● Access to online learning with experts
● Confusion free equipment purchase
● Community based learning
● Platform to showcase their talent

8. USER JOURNEY
•Mr G wants to pursue music. But doesn’t no anything
•G goes to the app and picks music as the categories
•Under music, he sees multiple Projects – DIY Guitar player
•App lists the toolkits needed for the Guitar learning -> Guitar, Striker, Courses
with celeb experts, bundles
•The equipment is shipped and you will be accessing the course
•Mr G learns to play guitar.
•He now clears the credentials
•Joins the community of Guitar Players
•Thru the community he gets chances to play next, do his next gig, join a band etc.

9. Prioritization

10. WIREFRAME -> PURCHASE OF TOOLKIT
• Categories of Products ,Allied Courses , accessories etc
• List of products in each categories
• Ribbon of filters
SEE
• Compare products based on series
• Select product and adds to cart
• See similar products
• Checkout and make payment
DO
• Go back to main screen
• Go to filter detail page
• Go to compare screen
• Go to next screen – checkout
NAVIGATE

11. WIREFRAME DIAGRAMS

12. METRICS
• Signups
• D7/D1 ( 7 DAY Free trial)
• Total Active Users
Customer
Acquisitions
• DAU
• Average courses per user
• Average products brand
• Average courses per expert
• Average time spent by user
• Average course completion %
Customer
Engagement
• Cancellations per month
• Complains
• NPS & CSAT
Customer
Retention
• Signup Revenue/ Total Revenue
• In app purchase rev/ total rev
• Listing charge rev/ total rev
• Consultancy charge rev / total rev
• Ad promo charge rev / total rev
• Rank booster charge / total rev
Revenue
Ratios