1. Platform January February March April May June
Evaluative Research $10,000 $10,000
Trade
Publishing
Ads
TV
Commercials
Magazine Ads
Trade
Publishing
Ads
Publishing
Ads
TV
Commercials
$130,000 $115,000 $120,000 $118,000 $120,000 $60,000
NewsLetters
Distributed
No cost No cost No cost No cost No cost No cost
Website Updates $300 $300 $300 $300 $300 $300
Billboards $2,000 $2,000
White Papers-
Cost of Agency
$400 $400 $400
Estimate per Month $143,950 $116,550 $130,900 $121,550 $120,900 $61,550
$400
Advertising
News Releases
(Cost of Agency)
$400 $400
Feature Articles $1,050$1,050 $1,050$1,050
Media Training
(1 hour/month)
$200 $200 $200 $200$200 $200

2. July August September October November December FY Total
$10,000 $10,000 $40,000
Publishing
Ads
TV
Commericals
Begin Holiday
Ads
Magazine
Ads/ TV
Commercials
Magazine Ads
$60,000 $115,000 $180,000 $180,000 $120,000
No cost No cost No cost No cost No cost No cost $0
$300 $300 $300 $300 $300 $300 $3,600
$4,000
$400 $400 $400 $2,400
$60,500 $500 $115,900 $191,950 $180,500 $131,950 $1,376,700
$1,318,000
$400
$200 $200
$1,050 $1,050 $40,000
$800
$2,400$400 $400
$200 $200 $200 $200