The document discusses different definitions of marketing. It provides two widely accepted definitions from the American Marketing Association and Boone and Kurtz that define marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create exchanges and maintain relationships that satisfy individual and organizational objectives. It also notes that marketing is a broad term that may include activities like media relations, public affairs, advertising, and stakeholder relations to strategically organize programs and services. The document emphasizes understanding the 4Ps of marketing - product, price, place, and promotion - for every program and service offered.

2. There are a host of definitions for marketing. Here are two
of the most widely accepted.
Marketing is…
The process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, and
services to create exchanges that satisfy individual and
organizational objectives.
- American Marketing Association Definition

3. Marketing is…
The process of planning and executing the
conception, pricing, promotion, and distribution
of ideas, goods, services, organizations, and
events to create and maintain relationships that
will satisfy individual and organizational
objectives."
-by
Boone and Kurtz

4. A big umbrella! It may or may not include:
 Analysis of programs, materials, customers
and the company itself
 Media relations, public affairs, advertising
 Stakeholder and funder relations
 Strategically organizing all of the above, and
more, to create a cohesive, sustainable,
effective route to success for Extension and
its clients

5.  Program
Goods or services (programs) and their benefits
 Price
Cost for goods or services, e.g. money, time, travel
 Place
Location (place, Web), also time of day/week/year
 Promotion
Activities designed to publicize programs/services
Know the 4Ps for every program or service you offer!

6.  Program
Goods or services (programs) and their benefits
 Price
Cost for goods or services, e.g. money, time, travel
 Place
Location (place, Web), also time of day/week/year
 Promotion
Activities designed to publicize programs/services
Know the 4Ps for every program or service you offer!