The idea behind launching Canva and marketing strategies.

1. We need you,
DDT detective!
Help solve the case of
CANVA
DDIGITALTREE

2. It is a do-it-yourself
graphic designing
software.
LET'S
INVESTIGATE
CANVA
LAUNCHED IN 2012
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3. MOTIVE
BEHIND CANVA
FOUNDERS: MELANIE PERKINS, CLIFF OBRECHT AND CAMERON ADAMS
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"Our goal is to enable
the whole world to
design"
Melanie Perkins, CEO of Canva

4. CANVA
NUMBERS
MYSTERY
1000 EMPLOYEES WORK FOR CANVA
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Languages- 100+
Designs created- 2 Billion
Canva Valuation - $6 Billion
Monthly Active Users- 30 million

5. MARKETING
STRATEGY
INVESTIGATION
HEADQUARTERS: SYDNEY, AUSTRALIA
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b. Word-of-mouth: The first 50,000
waiting list subscribers attracted
150,000 early adopters.
a. A great product and repeated
testing and improving: After creating
a good product, the canva team
worked on feedback to make it a
great product.

6. RANKED 97 IN GLOBAL INTERNET ENGAGEMENT BY ALEXA
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c. Influencer Advocacy: Guy Kawasaki
learned about Canva from his social
media team member who was using
the tool to create designs and
eventually became the Chief
Evengelist of Canva.
d. Empowering Content: With the help of
Design school, which is a blog for tips and
knowledge to create designs, Canva is
empowering people to design.

7. Pixabay
&
Pexels
are key subsidiaries of Canva
WHAT'S
HIDDEN?
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Canva Decoded!
Case Closed!!