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DAGGERFINN Social Media for B2B Brands For Employer Branding
- 1. 46 EMPLOYERBRANDING 7 WAYS B2B BRANDS CAN USE SOCIAL MEDIA FOR EMPLOYER BRANDING
- 2. 47 “CUSTOMERS WILL NEVER LOVE A COMPANY UNTIL THE EMPLOYEES LOVE IT FIRST.” S I R R I C H A R D B R A N S O N
- 3. 48 WHO IS DAGGERFINN? A B O U T U S We are a forward-thinking creative digital agency focused on employer brand. We leverage data and human capital expertise to develop growth strategies that are responsible and sustainable – and effective.
- 4. 49 WHY YOUR BUSINESS CANNOT AFFORD NOT TO BE ON SOCIAL MEDIA E M P L O Y E R B R A N D I N G When used thoughtfully, social media can help lower cost of employee acquisition. S S T R E N G T H S W W E A K N E S S O O P P O R T U N I T Y T T H R E A T S Social media for B2B brands is tricky – as products / services are not why people use the platforms. Using social media for employer brand provides differentiated visibility to your business. Businesses that don’t invest in a strategic employer brand strategy pay $10,000 more per hire on average.
- 5. 50 Employee turnover can be reduced by 28% by investing in employer brand. O F F I C E V I B E
- 6. 51 BUILDING EMPLOYER BRAND P R A C T I C A L T A C T I C # 1 Small appreciative photo posts highlighting your staff’s birthdays or work anniversaries help build humanity into your company. Your staff will love to shout out too!
- 7. 52 Start a program conducting short Q+As with your current employees. Use these to talk to staff about their growth and where they want to take their careers with your company. You’ll get invaluable insights into your current staff and they will get to share their thoughts with the world! BUILDING EMPLOYER BRAND P R A C T I C A L T A C T I C # 2
- 8. 53 BUILDING EMPLOYER BRAND P R A C T I C A L T A C T I C # 3 Even if your company doesn’t have one yet, set up a small program dedicated to professional development – then share those updates on social media. A book club, lunch and learns, and weekly webinars or guest speakers are a great way to start.
- 9. 54 76% of companies choose social media as their preferred way to communicate employer branding messages. P O S T B E Y O N D
- 10. 55 BUILDING EMPLOYER BRAND P R A C T I C A L T A C T I C # 4 Use social media platforms to communicate with potential hires and fans of your business. Remember, currently half of all employee referrals are sourced through social media.
- 11. 56 75% of candidates will research your company’s reputation before applying for your job opening – this is done heavily on social media sites. Invest in establishing your company as a thought-leader on social media. Post interesting industry-related facts and insights. BUILDING EMPLOYER BRAND P R A C T I C A L T A C T I C # 5
- 12. 57 BUILDING EMPLOYER BRAND P R A C T I C A L T A C T I C # 6 Highlight your company’s staff development – use these stories as case studies for what future employees can achieve at your company. Does your staff develop into leaders quickly? Do you have a great leader on staff that candidates can aspire to? Use social media to highlight these individuals.
- 13. 58 Set up a small networking program where you company hosts after-work networking events – then use social media to showcase how cool and forward-thinking your company is. These networking events can be great for attracting future employees and are also a great way to acknowledge and reward your current staff. BUILDING EMPLOYER BRAND P R A C T I C A L T A C T I C # 7
- 14. 59 Only 57% of organizations say that have an employer branding strategy. Separate your company from the crowd.
- 15. 60 WANT MORE TIPS AND ADVICE ON DEVELOPING YOUR COMPANY’S EMPLOYER BRAND? EMAIL US TO SCHEDULE A FREE CONSULTATION! K A N E . C A R P E N T E R @ D A G G E R F I N N . C O M