Apple's activities and marketing campaigns.

1. Apple’s
Marketing

2. “We're here to put a dent in
the universe. Otherwise,
why else even be here?”
- Steve Jobs

3. SIMPLICITY
The Marketing Strategy of
Apple is very simple. they
just showcase the product
and discuss its benefits
without the use of fancy
videos and graphics.

4. TARGET
AUDIENCE

5. Apple targets the need of the
audience and knows what their
client wants. Such as, in a
recent strategy Apple has
shown that they keep the
user’s data secure, unlike other
brands that sell user data.
5

6. Audience
demographics
40% 60%
Gender
65%
30%
Age
5%
26-35
36-45
46-55
Interests
Photo Music Videography

7. Products

8. The most important thing is to keep the audience
curious, Apple keep it's product mysterious and mke
a hype about the product in the market.

9. Apple’s marketing strategy is aimed at
creating a product experience that is unlike
that of any other. From the moment that a
customer picks up an Apple product, they
are treated as an individual, not a mass
consumer.
The most excellent marketing strategy apple
uses is providing the clients an experience,
unlike some others. Apple electronic
products are attractive aesthetically and
seem to possess an edge that other products
do not have.

10. Thank you!