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1. SPACE 4 YOU
S.R. LUTHRA INSTITUTE OF MANAGEMENT 1
SARVAJANIK UNIVERSITY
S.R LUTHRA INSTITUTE OF MANGMENT
SUBJECT: ENTREPRENEURSHIP
GROUP NO: 8
TOPIC: BUSINESS REPORT
SUBMITTED BY:
SUBMITTED TO: Mr. ASHISH PATIL
SUBMITTED ON: 23rd
MAY, 2022
Kajal Gupta (073)
Shruti Keshan (103)
Hetvi Kotecha (109)
Shaili Mahant (114)
Mili Mistry (134)

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TABLE OF CONTNET
Sr. No. Content Pg. No.
1 Executive Summary 3-4
2 Business Concept 5
3 Management Summary 6
4 Operational Plan 7
5 Marketing Plan 8-9
6 Strategic Plan 10-11
7 Financial Plan 12

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EXECUTIVE SUMMARY
Working independently, together.
FIRM:
SPACE 4 YOU is a value-added collaborative workspace built to unlock possibilities.
we cherish creativity and the entrepreneurial spirit. It is an ideal workspace for Regional
Corporate Offices, SMEs, Start-up Team, Independent Professionals, Freelancers and
Work-from-home Employees.
Featuring capex-less, hassle-free, friendly and safe workspace, that is fully-equipped
with centrally air-conditioned office space, high-speed internet & Wi-fi, printing-
scanning-photocopying services, housekeeping & maintenance services, receptionist and
support staff, it’s a place designed to be instrumental in your growth.
VISION:
To create environments where people and companies come together and do their best
work.
MISSION:
―Create a world where people work to make a life, not just a living.‖

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TARGET MARKET:
People who like to work in a dedicated work environment.
BUSINESS OPPORTUNITY:
 Targeting businesses in other sectors like retail and research and development are
some examples worth looking into.
 Big Organizations Are Moving Towards Coworking Spaces.
 Going Global
MARKETING:
Marketing at SPACE 4 YOU would be of crux importance, an interactive website,
google ads, sponsorships, digital keywords, GMP etc would be created. Time and Time
new strategies will be formed to overcome competitors and to maintain the loyalty of our
customers.
FINANCE:
Each member of the team will invest 2,00,000 rupees from personal savings and for
remaining amount we are looking for investors. Considering the growing future of co-
working space, revenues are expected to pick up once the project is launched.
RISKS:
 Cyber Security
Working in an open space and sharing WiFi with dozens of other businesses is a
data breach waiting to happen. Given that WiFi connection is one of the most
important services we are offering, it makes sense to value and protect the security
of not just our own business’ data, but that of our clients as well. After all, our

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clients want to be sure that their confidential information won’t be available to
competitors or cybercriminals trying to breach network.
 Theft of Equipment
Understand that we can’t control what all our clients do — but we can do our best
to prevent unwelcome actions from happening in our coworking space, such as
theft. In an environment where many different types of businesses work and there
is a constant stream of people coming in and out of the space, the risk of theft in a
coworking space is higher than that of a traditional office.

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BUSINESS CONCEPT
Space 4 You is a business services provision model that involves individuals working
independently or collaboratively in shared office space. The typical user of a coworking
facility is self-employed, a telecommuter, or a freelance worker.
OUR PLAN
 SPACE 4 YOU at GhodDod Road Surat, spread across two floors, with 1500-
1800sq.ft.
 First Floor consists of Hot desks and Dedicated desks (20 seater), with a café/kitchen,
washroom facility& Conference room (10 seater)
 Second Floor consists of 3 Private Cabins, one with a sitting space of 4 seater& other
two for 6-8 seater. Also one room called ― The Hub Club‖ for artists.
 The backside of the space is used as Smoking Zone.
OUR AMENITIES
 Featuring capex-less, hassle-free, friendly and safe workspace, that is fully-equipped
with centrally air-conditioned office space.
 High-speed internet / Wi-Fi
 Printing-Scanning-Photocopying services
 Housekeeping & Maintenance services
 Receptionist and Support Staff
 Dedicated Parking
 Locker/Storage Space
 Meeting Rooms
 Seminar Hall

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IDEAL FOR:
 Regional Corporate Offices
 Artists
 Start-up Team
 Independent Professionals
 Freelancers
 Consultants
 Work-from-home Employees.

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MANAGEMENT SUMMARY
SHAILI MAHANT - CEO & FOUNDER
A student pursuing Masters of Business Administration. She has Completed her BBA in
Human Resource from B.R.C.M College of Business Administration. She will be
responsible for managing a company's overall operations which includes delegating and
directing agendas, driving profitability, managing company’s organizational structure,
strategy, and communicating with the board. Creating and implementing the company or
organization's vision and mission.
KAJAL GUPTA - PRESIDENT
Born and brought up in Surat, Gujarat. Completed her BBA in Finance from SDJ
international college and is now pursuing MBA in Finance from SR Luthra Institute of
management. An ingenious personality looking to obtain a challenging position,
bringing exceptional ability to analyse and solve problems as they arise.
HETVI KOTECHA - CHIEF FINANCIAL OFFICER
A student pursuing an MBA. Completed her BBA in finance from DRB & BCP BBA
college. She has done Internship and Projects in the Financial field. Due to which She
has knowledge about various financial instruments. She will be working upon the
financial aspects of the company that is to see how the funds are being optimally used to
gain profits. She will be involved in the development of a financial and operational
strategy.

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SHRUTI KESHAN - CHIEF MARKETING OFFICER
A student who is currently pursuing MBA, holds a bachelors degree in field on
commerce itself. Has an innovative mind that revolves around generating new and
marketable business related idea, has deep interest in fields of digital marketing.
MILI MISTRY - CHIEF STRATEGY OFFICER
A student pursuing an MBA. She has Completed her BBA in Finance from Vivekananda
college. She will be leading the development of the company's short- and long-term
strategy. She will communicate strategy to people throughout the organization and help
them to see how their work supports it. She will be taking initiatives needed to carry out
strategy. And take the decisions at all levels align with strategic objectives.

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OPERATIONAL PLAN
OPERATION UNDERTAKEN
It will be completely operational by June 2023. The operation will start from the
GhodDod Road area and expected to extend in near future.
FACILITIES
 Private Cabins
Fully-furnished, fully-serviced private cabin spaces that accommodate different team
sizes. Move-in ready spaces with flexible layouts and contract periods.
 Dedicated Desk
Reserved, private desk in the shared space for daily use with access to community
perks.
Monthly guest passes Access to in-house events

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 Hot Desk
Flexible seating options in the shared space on a first-come, first served basis.
Walk in with a laptop, rent a desk space, and get to work without distractions in an
environment that compliments all business needs.
Flexible seating alternatives No pre-booking required Access to all amenities
 Meeting Room
On-demand casual and conference meeting rooms with all necessary services for day-
to-day internal meetings or important client visits.
Premium video-conferencing Customizable setup for all team sizes Simple online booking
Equipment
 Event Space
Unique, fully-equipped spaces that are adjustable to suit your event needs, whether it’s
a training, a workshop, or a networking event.

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MARKETING PLAN
SEGMENTATION
Geographical Ghod Dod Road, Surat
Demographic Gender: Male & Female
Age: 18-45
Psychographic Independent mindset
Educated
TARGET MARKET
People who like working in a dedicated work environment, individuals wanting to create
network, increase productivity, collaborating etc with cost efficiency in it.
PRICE STRATEGY
 For hot desk Rs 100 per day, monthly charges of Rs 2600 for the same.
 For dedicated desk Rs 200 per day, monthly charges is Rs 5000 for the same.
 For private work cabin Rs 8000-10000 a month.

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DIGITAL MARKETING STRATEGY
 Display Advertising
It gives the prospective customer greater insight into what we are offering, through
the advertisement contains visual, audio and video elements. We have use logos,
animations, videos and photographs which will also give the potential customer
some visual relief from just a textual advertising message and pique their interest in
what we want to say.
 Display Keywords
Another form of Display Advertising will consist of our listing down keywords
related to our business and Google will show our ads on sites that will be relevant to
the chosen keywords. This is a more reliable method to reach out to our target
market effectively.
 Facebook Ads
Facebook allows us to promote our business to specific audiences, gathering quick
responses from them. Increasing the number of likes and shares by people and
generating a greater community. This also increases traffic to our website.

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STRATEGIC PLAN
1. Creating Website
We will create professional website for our co-working space. Even though customers
can walk into our place but our site is a representation of our brand and usually a
customer’s first impression of our workspace.
The impact of our website will be a part of our sales strategy for our co-working space.
As First impressions is everything!
2. Social Proof & Reputation Management
It is important for us to gain social proof of our concept. This means that asking users
to rate our space on Google, Social media, like Facebook, Instagram, LinkedIn etc.
Social proof is a powerful phenomenon because potential leads will see our space
working for like-minded people, thus they will be more likely to try out our space.
It will also shows that we truly care about our concept and our customers.

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3. Create Social Media Accounts For Our Co-working Space
Social media is a great way to get in touch with our target customers.
4. Host Events for Our Co-working Space
Nothing is better than having the local co-working community experience what our co-
working space has to offer.
It’s not just about work – it’s about how we can become the community center of our
area.
Examples:
 By Organizing new member orientation days so members can meet and introduce
themselves.
 Connect members who can work collaboratively with one another or enhance one
another’s business.
 Create a services board where members can be free to post about what they are
looking for and other members can answer.
 Bring in industry influencers who can teach workshops and spread valuable
knowledge to help local businesses.
5. Engaging Our Community
By focusing on activity based communities who share similar interests, we can build
trust, value, and community.

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How will we engage our community:
 Host interesting events (doesn’t just have to be business related)
 Offer deal to local community influencers
 Share value and people will naturally join
 Let potential customers know that there is a better way to work
 Be non-profit friendly and help where possible

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FINANCIAL PLAN
Particular Amount
(Rupees)
Amount
Source of Funds:
Partners’ Capital:
Shaili Mahant (CEO and Founder) 2,00,000
Kajal Gupta (President) 2,00,000
Hetvi Kotecha (Chief Financial Officer) 2,00,000
Shruti Keshan (Chief Marketing Officer) 2,00,000
Mili Mistry (Chief Strategy Officer) 2,00,000 10,00,000
Loan and looking for investors 5,00,000
TOTAL CAPITAL 15,00,000
Start-up Expenses:
Administration expenses (WIFI, Cameras,
Mics and Speakers, Printer)
50,000
Rent of Store (Per Month) 1,00,000
Furniture Lighting and Painting 5,80,000
Solar panel (2), Laptops (2) and Air
conditioners
2,67,000
Electricity and Water bill 29,000
Kitchen(Microwave, Prestige, Pantry) 50,000
Sales & Advertisement (Marketing) 80,000
Maintenance (Rs 3 per sq. Ft) 5,000
Miscellaneous expense (stationery and
projector)
10,000
Cash in hand 30,000
TOTAL EXPENSES 12,01,000

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FAIR PRICES OF OUR SERVICES
Product Per Day/ Per Hour Per Month
HOT DESK 100 2600
DEDICATED DESK 200 5000
PRIVATE WORK CABIN 300 8000-10000
MEETING ROOM 600 -
EVENT SPACE 500 -