2. DEFENITION
A business plan is a document that
defines in detail a company's objectives
and how it plans to achieve its goals. A
business plan lays out a written road map
for the firm from marketing, financial, and
operational standpoints. Both startups and
established companies use business plans.
3. What is a Business Plan?
A Business Plan is a document in which a business opportunity, or a
business already under way, is identified, described and analyzed,
examining its technical, economic and financial feasibility. The Plan
develops all of the procedures and strategies necessary in order to
convert the business opportunity into an actual business project.
4. purpose of a Business Plan
◦ The purpose of a Business Plan is to identify, describe
and analyze a business opportunity and/or a business
already under way, examining its technical, economic and
financial feasibility. 9 Moreover, it should serve as a
business card for introducing the business to others:
banks, investors, institutions, public bodies or any other
agent involved, when it comes time to seek cooperation
or financial support of any kind.
5. A Business Plan has a dual function:
Management Tool.
Planning Tool.
6. Planning Tool:
1. The company assumes and takes
responsibility for the definition of its objectives:
2.With results-oriented actions.
3.Strict fulfillment of its economic
commitments.
4. Orients decision-making processes:
5. Provides qualitative and quantitative
information.
6. Planning conforms to a homogeneous
pattern.
7. Management Tool
Management Tool:
1. Provides economic/financial projections
2. Enhances the monitoring and control of the business by following up the results obtained and
analyzing management indicators.
3.Introduces an analysis of the supply and demand.
4.Reflects the commercial strategy and the marketing policy.
5.Identifies the guidelines for the management of human resources.
6.Analyzes the key factors of success and the risks of a business
8. WHY PREPARE BUSINESS PLAN
•Increased Clarity. A business plan can bring clarity to the decision-making process
regarding key aspects of the business such as capital investments, leases, resourcing,
etc. ...
•Creation of a Marketing Roadmap. ...
•Support for Funding. ...
•Helps to Secure Talent. ...
•Provides Structure.
24-Oct-2020
9.
10. Title Lorem Ipsum
LOREM IPSUM DOLOR SIT AMET,
CONSECTETUER ADIPISCING ELIT.
NUNC VIVERRA IMPERDIET ENIM.
FUSCE EST. VIVAMUS A TELLUS.
PELLENTESQUE HABITANT MORBI
TRISTIQUE SENECTUS ET NETUS.
