The document discusses corporate culture and its importance. It defines corporate culture as the values, beliefs, and behaviors that determine how a company's employees and management interact, perform, and handle business. It notes that corporate culture is reflected in a company's dress code, business hours, office setup, employee benefits, and other aspects of operations. The document also outlines the importance of corporate culture in providing a positive work environment, reducing turnover, improving performance and productivity, and clarifying employee goals. Finally, it lists some key characteristics of successful corporate cultures such as vision, values, practices, people, teamwork, training, innovation and leadership.