A brief guide to how to create a profile for your customer/s. I'll show you how to think about them as a person and create a story around them so you can target your marketing.

1. Who are Your Ideal
Customers?
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How to Create a
Customer Avatar

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What is a
Customer Avatar?
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An avatar is just a customer profile
A fictional character that
represents your ideal customer
Making your customer a real
person helps you understand their
fears and desires
It will help you fine tune your
marketing efforts
You can have different avatars -
but not too many!

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Who is your ideal
customer?
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Male/Female?
_______________________________________________________
Where do they live?
_______________________________________________________
Married? Children?
_______________________________________________________
Profession & Job Title?
_______________________________________________________
Household income?
_______________________________________________________
Are they employed or self-employed?
_______________________________________________________
If B2B - what industry & years in business?
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Size of business - revenue/employees
_______________________________________________________
Where is the business based?
_______________________________________________________
Give them a name!
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Use your Imagination!
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Where do they shop for food?
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What brands do they like?
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Where do they shop for clothes?
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What news channels do they watch?
_____________________________________________________
What TV programmes?
_____________________________________________________
What newspapers or magazines do they read?
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What are their hobbies, passions, interest?
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Are they on Facebook, Twitter, LinkedIn?
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What are their personal goals?
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What are their business or family goals?
_____________________________________________________

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What problems do they
have?
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Think of three problems that you can solve:
1.____________________________________________________
______________________________________________________
2.____________________________________________________
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3.____________________________________________________
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What could happen if these continued, what would
be the consequences, what would they feel?
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How can you help?
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What good things could happen if their problem was
solved? What would they be prepared to pay?
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_______________________________________________________
What would their perfect solution look like?
_______________________________________________________
_______________________________________________________
How can your product or service help solve their
problems, what are you providing?
_______________________________________________________
_______________________________________________________

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Now create the story!
Here's an example......
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Jennifer is in her fifties and has suddenly been made
redundant from her job as a bookkeeper where she has
worked for 14 years. Her husband is not working but they
have a mortgage to pay off they don't have any children
and live in a detached house in Shropshire in a village. The
household income was £35,000.
Jennifer shops at Sainsbury's and Marks & Spencer she
likes quality and has never had to compromise. She has
dogs, likes gardening, cooking and walking, she mainly
watches mainstream TV, likes BBC news, her soap operas,
Bake Off and Masterchef.
Jennifer has not applied for any jobs in 14 years, her CV is
out of date, her LinkedIn profile has not been updated for
years, she does not use any other form of social media.
Jennifer needs help with her LinkedIn profile and how to
use LinkedIn to develop relationships. She is prepared to
invest in training as she is worried that she won't find
another job and is thinking about self employment.
What she would really like is for someone to sit down with
her on a one to one basis and explain how to use LinkedIn
and other social media platforms to help her find work or
new opportunities.

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About Me
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Hi I'm Kim and I am passionate about helping small
businesses, charities and organisations improve their
reputation and attract new customers, business or income.
I have worked across the public, private and third sectors
and have 25 years’ experience in marketing and business
development
If you need a freelance consultant with a good reputation
for delivery and you don't have the time or expertise to
create your own marketing or business development
strategies let me help you.
Together we can identify and communicate your USP, your
passions and good news stories. By providing good quality
content in newsletters, marketing material or online
combined with the effective use of social media I can help
you improve your profile, reputation, leads and contacts.
My approach is practical and handson offering easy to
implement recommendations, or if you need one to one
support or staff training on LinkedIn, social media platforms
or blogging I'll get you started or develop a yearly strategy.
I pride myself on providing a friendly, professional
service, so for an initial chat with no commitment
please contact me on 07870 541 726
or kim@connectconsultancy.co.uk.
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