1. Personal Branding Statement
Jyoti Dasgupta
Credentials
• Master of Fine Arts, School of Visual Arts, University of North Texas, Denton, TX,
with over fifteen years of experience directing marketing and creative teams,
working with Fortune 500 global clients.
Methodology
• Take the time to understand my clients’ products, services, market, industry,
competition, and target audience.
• Utilize client analytics to customize multi-media/social media campaigns
to maximize product/brand awareness.
• Partner with sales teams and client representatives to obtain valued feedback
and to measure the effectiveness of campaigns.
• Maintain continuous follow-up and allocate resources to maximize
return-on-investment.
• Build high levels of creativity into the process to enhance our brand and image.
Philosophy
• Build collaborative working partnerships with internal and external creative
resources, sales teams and valued clients.
• Use a scenario management approach, anticipating all the “what ifs” that can
go wrong with creative projects and build in appropriate contingencies.
• Serve as a catalyst for positive change and new ideas.
• Build and retain customer loyalty by sharing ownership and accountability for
achievement of clients’ expectations.
• Serve as an ambassador of the company by living our vision and values and
contributing to our brand and image.
• Never accept mediocrity, or the status quo. Instead, pursue performance
excellence and continuous improvement, realizing that the competition is never
far behind.
Leadership Style
• Serve as a coach and mentor.
• Empower my team combined with ownership and accountability for results.
• Encourage the establishment of a collaborative work culture.
• Earn the respect of subordinates, peers and executives through acquired
knowledge and by putting the organization ahead of all personal aspirations.