International Marketing Presentation

2.  Abdullah Al Sayem -1321105
 Mohammad Hasan Banna- 1220586
 Bishwajit Sen – 1230459
 Mir Fahimuddoza – 1321671
 Imrul Chowdhury - 1330260

3.  Our Company Lucy Goo Pet Sitting is an eco-friendly
pet sitting and dog walking service for Houston Based
Bangladeshi Company.
 Lucy Goo Pet Sitting is a GREEN business!
 They use natural, organic, and recyclable materials
such as biodegradable doggie-doo bags and cleaners,
and are always on the lookout for new ways of
protecting the environment.

4.  Lucy Goo Pet Sitting.
 Play time.
 Potty and exercise time.
 Replenishment of food and water.
 Litter box waste removal for cats.
 Accident clean up.
 Medication Administration.
 Brushing as required.
 TLC.
 Pet Journal.
 Plants.

5.  Target Market:
LUCY GOO PET SETTING target market are people
who truly look out for their pets best interests .LUCY
GOO PET SETTING are sufficient in terms of the care
of a pet while someone is on vacation, however, the
canines are never truly happy.

6.  29% of DHAKA households own pets
 The typical dog and cat owning household has 2.3
cats and dogs
 The average dog owning household has 1.5 dogs
 There are 161,101 households with >35,000 taka in
family income
 The average amount spent on dogs per household per
year is 350 taka
 25% of pet expenses are for pet services

7.  Today's trend consists of professionals having their families
later in life or deciding not to have children at all. Pet
owners are increasingly treating their pets as they would
their children.
Traveling Professionals are looking for help to care for their
pets in a loving playful daycare. There is a need to have pets
cared for over long periods of time while their owners are
away on business trips. This creates the need to provide a
daily exercise and a playful environment for their pets.

8.  Strengths:
Excellent and stable staff, offering personalized
customer service and Core competency.
 Weakness:
Lack of budget and unfamiliar to our culture

9.  Opportunities:
No Competitor, First time in Bangladesh
 Threats:
Non-professional sitters, customer price
sensitivity, lack of demand .

10. No major competitors in Bangladesh.
 Basically unprofessional Pet-setters are our
competitors

11. Positioning:
Our Company’s positioning will be Reflected
Guidance counselor
Promotional Plan :
• Social Media
• Guerilla Marketing

12. Pricing Strategy:
Rates Pet Sitting:
1500 Taka per visit for one dog or up to 2 cats.
500 Taka for each additional dog or cat
Packages
5 walks per week: 1000 Taka per walk
3-4 walks per week: 1500 Taka per walk
1-2 walks per week: 2000 Taka per walk
Add 200 Taka for each additional dog.

13.  Projects start-up Budget 5000000 Taka
 Owner finance is 2500000Taka
 Others 2500000 Taka collected by Bank Loan .

14.  Although Pet setting is still in its blueprint stages,
the potential for success is possible. Lucy GOO pet
setting is still in an infant state and will continue to
grow and change in the years to come.

15.  This pet sitting business in Bangladesh it will bring
few changes the people mind. The pets owner will get
the chance to know about their pets more and will be
more attached with them. In our country lots of people
don’t have any respect or value for the animals.

16. Abul Khair Jyote
Senior lecturer

17. Thank You