1. UndergroundElephant.com808 J Street | San Diego, CA 92101
Headquartered in downtown San Diego, Underground Elephant is an award-winning
marketing technology company that develops programmatic advertising platforms in order
to bring transparency and efficiency to buying and selling of structured lead generation
media. The company’s robust portfolio of enterprise-grade tech solutions enhances the
connection between enterprises and their prospective clients by delivering highly efficient
pathways to organic sales conversations.
Bringing Solar Customers to You
ABOUT US
Extensive experience in growing
partnerships by establishing clear
benchmarks, sharing data, and
implementing optimizations and
strategies.
Proof of concept built over the last
8 years by collaborating with large
enterprise clients.
Work closely with insurance carriers
like Allstate, Geico and Progressive as
well as top solar companies to grow
relationships from thousands a month
to million dollar a month budgets.
Maintain, develop and strengthen
partnerships through transparency
and communication.

2. UndergroundElephant.com808 J Street | San Diego, CA 92101
Establish Benchmarks - At campaign launch we define and outline your key performance
indicators. These full funnel metrics include early indicators (contact rate, appointments created
or completed, interest) and closed loop data (cost per install, contracts signed etc) We utilize these
indicators to measure success and drive optimizations.
OUR PROCESS
Granular Optimizations - Since our products are internally generated, we can make specific
optimizations such as ad copy, geography, time of day, and consumer attributes.
Data-Driven Launch - We have thousands of leads with full historical disposition data that allows
us to properly target and optimize lead flow for our partners.
Within the solar industry, UE works with many of the major players you are familiar with. Our partners all work
off different performance metrics - each client has a unique proposition and is competitive in different states.
After aligning measurements of success, we work with our partners to help them achieve specific benchmarks.
PERFORMANCE
MONTH 2
MONTH 3
CAMPAIGN GROWTH (based on early indicators)