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How New Technology Breeds Data Growth & Challenges
OWNING – ACCESSING - SURVIVING
Volker Schmidt
Chief Revenue Officer
Nice to meet you
  Building Companies since 2008
  Educating companies on data strategies since 2010
  Developed sales & commercial strategies for multiple Startups
  Passionate about online business models, technology, sports & CG
  Interested in understanding human behavior and how we will develop
  Co-Founder of Masteryourgolf.com
3
Agenda
A Brief History On Data - Definition
A Brief History On Data - Timeline
h"ps://www.weforum.org/agenda/2015/02/a-brief-history-of-big-data-everyone-should-read/
A Brief History On Data - Timeline
h"ps://www.weforum.org/agenda/2015/02/a-brief-history-of-big-data-everyone-should-read/
A Brief History On Data - Today
4.151	billion 	 	 	54,4	%	pop.	
2.784	billion 	 	 	36,5	%	pop.	
2.7	Zetabytes 	 	 	0,5	%	analysed	
h"ps://www.weforum.org/agenda/2015/02/a-brief-history-of-big-data-everyone-should-read/
1	exabyte	=	1.024	petabytes		
1	zetabyte	=	1.024	exabytes	
	
2.7	zetabytes	=	2.7	Trillion	GB	
	
	
40	Zetabytes	by	2020/year	
	
	
h"p://www.live-counter.com/how-big-is-the-internet/	
“helluva-lo"abytes”
The Internet In One Minute
149.513	
3.3	million	
3.8	million	
65.972	
448.800	
500	videoh	upload	
	
h"ps://www.brandwatch.com/blog/96-amazing-social-media-staQsQcs-and-facts/
A Brief History On Data – How Did That Happen?
Two Underlying Principles
The Principle of “Owning”
A Day In The Life Of “Owning”
5 Technological Trends That Enable “Accessing”
DematerialisaQon	 Real-Time	on	Demand	
DecentralisaQon	 PlaUorm	Synergies	
Cloud	Development
Corporate Values Based On Accessing
Source:	Techcrunch	Report
A Day In Life Of “Accessing”
Accessing-Models Accelerate Data Growth
©	Mellanox	Technologies
Surviving – An Approach On Agile Data
Surviving – The Conclusion
Informed and time poor Socially dependent Expects personalisation
Driven by user experience Increasingly passive Used to easy usability
Surviving – The Conclusion
Augemented Reality
Self driving car
Virtual Reality Malls
The Smart Fridge
Surviving – The Conclusion
Surviving – The Conclusion
Surviving – The Conclusion
Copyright	-	Google
Surviving – The Conclusion
Copyright	-	Google
25
The Age Of
Agile Data
ALWAYS
AVAILABE
EASY
TRANSFORMABLE
CONSISTENT AND
OF HIGH QUALITY
26
FAST &
CONNECTED
TO A LARGE
ECOSYSTEM
ALWAYS IN THE
RIGHT CONTEXT
The Age Of
Agile Data
„Hakuna ma Data!“
Productsup provides the most
efficient and user-friendly platform for
product content syndication, data
integration and feed management
Volker Schmidt
Chief Revenue Officer
vs@productsup.com
+49 151 40029679
Talk Data To Us
/schmidtvolker
/Vuiker
www.productsup.io		
Jurgen de Vries
Regional Business Director
BENELUX
jurgen.de.vries@productsup.com
+31 6 11369135
/jurgendv

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