Despite recent advances in cloud computing and related technologies, many organizations are still far from where they want and need to be in leveraging data to drive performance improvements. Companies still often apply intuition, rather than hard data, when making strategic and operational decisions. Even when companies define performance metrics, many define vanity as opposed to actionable metrics. Discover new ways to leverage your data to drive shareholder value. In this webinar, you will see how companies are utilizing financial analytics to drive a competitive advantage.

1. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS
James Myers
Director, FP&A Strategy Consulting

2. http://m.entrepreneur.com/article/228176#!

3. http://m.entrepreneur.com/article/228176#!

4. In late 2008-early 2009, Google decided to expand finance.
But instead of hiring a lot of additional finance
practitioners, the company instead hired engineers and
business intelligence professionals.
Google then stopped hiring in finance altogether later in
2009 and determined that any incremental growth would
be on an emergency basis. Thomas explained that Google
CFO Patrick Pichette adheres to the Six Sigma
methodology. "He said, 'You need constant improvement.
As time goes on, you should be getting better and better at
what you do. And if this is working out where we're hiring
all of these BI and technical people, you should be able to
keep up with your workload,'" Thomas explained.
Over time, Google reduced its finance workforce yet still
maintained its productivity. But how did it do so? "We did
three things," said Thomas. "We eliminated, automated
and simplified."
http://www.afponline.org/mbr/reg/res/reg_news/Case_Study__How_Google_Overhauled_its_Finance_Department.html

5. Strategic Alignment
-
Lean analytics
Sales process development
Business model & strategy
deployment and
optimization
Historic Reporting
Future predictability
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-
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Maintain control and
integrity of information
Traditional analytics
Financial reporting
Revenue planning
Budgeting
Managing financial risk

6. http://ww2.cfo.com/leadership/2013/07/a-new-breed-of-cfo/

9. Polling Question

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12. Source: Deloitte CFO Signals, Q3 2012

13. Lean Startup
Spending the least amount
of resource (time and
money) to discover a
sustainable business
model, for businesses that
operate in high uncertainty
Lean analytics: the tools that
measure how sustainable a
business is.
A business can be sustainable in
1 of 3 ways:
1.
2.
3.
Sticky - people keep coming back
Viral - word of Mouth
Paid – Advertising/Sales teams
Techniques to make smarter
business decisions, with reduced
resources (time and money)
during times of high uncertainty

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16. The Black Swan – Nassim Nicholas Taleb

17. Polling Question

19. Hypothesis
Act
Metrics
Experiment

20. Hypothe
sis
Act
Metrics
Experim
ent

21. Hypothe
sis
Act
Metrics
Experim
ent

22. Hypothe
sis
Act
Metrics
Experim
ent
•

23. Hypothe
sis
Act
Metrics
Experim
ent

24. Hypothe
sis
•
Act
Metrics
Experim
ent
•
•
•
•
•
•

25. Hypothe
sis
•
Act
Metrics
Experim
ent
6%
6%
5%
4%
4%
Wk 36
Wk 37
4%
4%
3%
2%
1%
0%
•
•
•
•
Wk 38
Wk 39

26. Hypothe
sis
Act
Metrics
Experim
ent

27. Hypothe
sis
Act
Metrics
Experim
ent

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30. Q&A

31. Make Note…
You will be prompted to take a short survey once this
webinar concludes, we would greatly appreciate your
feedback regarding this event.
Please join us at www.proformative.com to ask any
additional questions and to continue this conversation
with your peers.
If you have questions about CPE Credit, please send an
email to cpe@proformative.com

32. Sponsor

33. Polling Question