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How technology changes mankind and breeds data growth

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Homo Sapiens has taken over the world by storm. From the early ages - from Neanderthaler until 2019 - we have developed like no other species on the planet. In the past ages/centuries technology has enabled fundamental shifts in society and has changed (and will change) how we interact with each other, with technology and corporations.

This presentation gives you insights into the history of data and how two underlying principles; owning and accessing; are influencing the growth of data in this world.

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How technology changes mankind and breeds data growth

  1. 1. How Technology Enables Data Grwoth And Challenges Your Strategy OWNING – ACCESSING - SURVIVING
  2. 2. Volker Schmidt (aka Mike) Chief Revenue Officer @ Productsup Nice to meet you Building Companies since 2008 Educating companies on data strategies since 2010 Developed sales & commercial strategies for multiple Startups Passionate about online business models, technology, sports & computer games Interested in the past and future of human society Co-Founder of Masteryourgolf.com
  3. 3. 3 Agenda History of data Owning Accessing
  4. 4. Data is older than you think
  5. 5. Our planet in numbers 4.151 billion 54,4 % pop. 2.784 billion 36,5 % pop. 2.7 Zetabytes 0,5 % analysed https://www.weforum.org/agenda/2015/02/a-brief-history-of-big-data-everyone-should-read/
  6. 6. 1 exabyte = 1.024 petabytes 1 zetabyte = 1.024 exabytes 2.7 zetabytes = 2.7 Trillion GB 40 Zetabytes by 2020/year http://www.live-counter.com/how-big-is-the-internet/ “helluva-lottabytes”
  7. 7. The Internet In One Minute 149.513 3.3 million 3.8 million 65.972 448.800 500 video-h upload https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts/
  8. 8. What happened? By 2020 1.7 M B per person/second
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. 5 Technological Trends That Enable “Accessing” By 2020 1.7 M B per person/second Dematerialisation Real-Time on Demand Decentralisation Platform Synergies Cloud Development
  14. 14. Corporate Values Based On Accessing Source: Techcrunch Report
  15. 15. A Day In Life Of “Accessing”
  16. 16. Accessing-Models Accelerate Data Growth By 2020 1.7 M B per person/second © Mellanox Technologies
  17. 17. Surviving – An Approach On Agile Data
  18. 18. 1. Trend Changing Consumer Behaviour
  19. 19. 2. Trend New Technologies Emerge
  20. 20. 3. Trend Existing Channels Become Increasingly Complex
  21. 21. 4. Trend IoT’s New Connectivity
  22. 22. The beginning of Zero UI
  23. 23. By 2020 1.7 M B per person/second The Challenge of Space
  24. 24. 24 The Age Of Agile Data ALWAYS AVAILABE EASY TRANSFORMABLE CONSISTENT AND OF HIGH QUALITY
  25. 25. 25 FAST & CONNECTED TO A LARGE ECOSYSTEM ALWAYS IN THE RIGHT CONTEXT The Age Of Agile Data
  26. 26. Interconnect data from manufacturers, retailers and third- party data suppliers with marketing, retail and shopping channels around the globe Product Content Syndication Platform
  27. 27. „Hakuna ma Data!“ Productsup provides the most efficient and user-friendly platform for product content syndication, data integration and feed management for non-tech departments
  28. 28. Volker Schmidt Chief Revenue Officer vs@productsup.com +49 151 40029679 Talk Data To Us /schmidtvolker /Vuiker www.productsup.com /alyxpang Alyx Pang Sr. Client Partner Manager alyx.pang@productsup.com +65 96562906

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