There’s a reason why 63 percent of marketers across all verticals plan to spend money on producing content this year. That’s because content marketing is a proven marketing strategy that has demonstrated monetary results. Whether you’re a business-to-business (B2B) or a business-to-consumer (B2C) marketer, the fact remains the same: Your top three priorities when it comes to your digital goals are generating leads, driving sales and improving brand awareness.