How to make a local brand international.

1. Welcome To Our
Presentation
International Management (INB303)
Topic: Bangladeshi Dessert Business Export

2. Group Members
Kazi Saidul Islam Shohan 1421363
Junait Husain Rahul 1310911
Nazmul Hasan Khan 1310411
Md. Rakib Hasan 1230664
Mahmudul Hassan 1331030

3. Company Overview
Siwss Dessert is making sweetened frozen food product in Bangladesh. It
has established in 2012. we have 16 outlets in Bangladesh. Our main
product is
 Chomchom
 Sondesh
 Kacha golla and
 Ice cream
Recently we start export our products in different countries in middle
east.

4. Country selection. Why Saudi Arabia?
 Good political relationship.
 Both nation is a member of Organization of Islamic Cooperation (OIC).
 Saudi Arabia hosts a large proportion of global Bangladeshi diaspora.
 High GDP and high consumer purchasing power.
 Cultural similarity.

5. Market Entry Strategy
 Export
 Investment
 Localization / Adaptation
 Distribution
 Advertising and Promotion
 Product pricing
 Product delivery

6. Organization chart
R & D Production Marketing
Accounting
& Finance
Headquarters
Export
Department
Overseas
Sales Force

7. SWOT Analysis
 Strength
 Low export cost
 Unique taste and good quality
 Weakness
 Not internationally recognized
 Increases of raw material prices
 Opportunity
 Both are Muslim based countries
 Both countries prefer halal food
 Threat
 Increases of raw material

8. Saudi Arab Culture
 In Saudi Arab Islam is the national religion. The inhabitants lives are directed daily by the
religion and the rules are based on religious basis ‘Sharia. Hospitality is a natural
consequence of the generosity and friendliness of the tribe members. Pride is very
significant for Saudi Arab culture.
 Hofstede’s theory
 Power Distance
 Saudi Arabia scores high on this dimension (score of 95) which means that people accept a
hierarchical order in which everybody has a place and which needs no further justification,
 Masculinity
 Saudi Arabia scores 60 on this dimension and is thus a Masculine society.
 Individualism
Saudi Arabia, with a score of 25 is considered a collectivistic society
 Uncertainty Avoidance
 Saudi Arabia scores 80 on this dimension and thus has a preference for avoiding uncertainty.

9. MARKET OVERVIEW
Saudi Arabia is the largest importer of food and agricultural products of
the Gulf Cooperation Council (GCC) countries. Saudi Arabia relies on
foreign suppliers to satisfy about 80 percent of its food consumption
needs. The high per capita income, changing lifestyle and diets in Saudi
Arabia are expected to boost the demand for high quality food products.
Population around 33 million
GDP (PPP) $55229
GDP (per capital) $21100

10. General Consumer Tastes Preferences
 Ready to eat foods, home meal replacements, fast foods and "take-
away" foods are increasingly popular with the young Saudi population.
 A growing import demand for institutional-size food products by the
catering sector is being driven by the large number of expatriate third
country nationals working in Saudi Arabia.
 Increasing numbers of Saudis look for high quality foods and are
willing to pay more for quality.
 Saudi consumers are becoming increasingly educated about food
prices, quality, nutritional value, food safety and packaging.

11. Last word
Saudi Arabia is likely to extend duty-free market access to five products
from Bangladesh, including garment and pharmaceuticals, to enhance
bilateral trade. BANGLADESH has long-standing relations and burgeoning
engagements with the Kingdom of Saudi Arabia. That’s why we are
confident in our business strategy and condition to makes it profitable.
We are exporting desert products.