1. Interview Questions for Integrated Project
Restoran Jing Quan, BK 2, Bandar Kinrara, Puchong Selangor
1) Company profile
Name
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Location
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Age
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Previous name of business
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2) Owner’s profile
Owner (s) name
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Owner (s) age
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Owner (s) gender
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2. Owner (s) education status
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Owner’s working experience before starting this business
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Owner (s) place of stay
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3) Interview questions
When was the business founded? (Specific date and time)
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Who are the key founders?
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Which generation is currently maintaining the business?
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What prompted the founders to start this business?
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3. What was the reason for naming the business by the name ( )?
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What type of business are you currently running?
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What is your role in this business?
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How did you start this business?
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How did you get the background and skills necessary to run this type of business?
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What are your main products? (Please list them down)
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What was the financial background of the company when it first started its business?
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4. Why do you choose this location to set up your business?
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What is the business’ annual revenue figure?
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How much is the expenditure to maintain the shop per day?
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How many branch offices/ stores do you have?
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Can you provide us a brief history of your business?
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What were the hardships faced when starting this business?
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What was your reason/ motive (s) to start this particular business?
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5. What were the recent developments/ accomplishments/ changes that have occurred to this
business over the past 3-5 years? Over the past years since the start of this business?
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Are there any interesting stories that had happened to this shop?
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How many hawker stalls are present in your shop?
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What do these hawker stalls sell? (Please list them down)
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Which stall draws the most customers into the shop?
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What are your criteria when deciding whether a particular stall can operate their businesses in
your premises?
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May we know the monthly rent for each stall?
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What is the number of staff that works in your shop?
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6. What is the number of staff that works under you in the beverage department?
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What is the estimated number of customers that visits your shop per day?
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Who are your main customers?
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What are the age categories of your main customers?
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What are the genders of your main customers?
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Where are your main customers from?
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What is the preference of hawker stall food and beverages of these main customers?
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How do the primary and secondary schools nearby benefit or cause disadvantages to your
business?
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7. How does the rainy or unpleasant weather affect your business?
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How do you overcome these problems?
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When is the peak and non-peak season of your business?
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What are the effects if there is a school or public holiday? Does the long year end school break
affect your business?
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Where do you get your supplies to make your beverages and other products?
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Do you have any special recipes or methods to produce your beverages and other products?
Yes/ No
What makes you beverages and other products superior compared to the ones sold in other shops
nearby?
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Is there any specialized field of knowledge needed to start this business?
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8. What makes your business stable over the past ( ) years in this very location?
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How do you make use of the profits gained from your business?
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How do you manage the hawkers in your shop?
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How do you manage the staff working under you?
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Whom do you seek advice from for business related questions and problems?
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What are the biggest issues and problems faced when operating your business?
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How do you promote or market your business? Do you carry out any marketing strategies?
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9. How do your customers know about your business?
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Who are your competitors?
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Who are your top 3 competitors?
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Is the business constantly facing strong competition from the competitors? What strategies have
they used to compete with you?
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What strategies have you used to compete with your competitors?
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Can you briefly describe how you utilize your premises after operating your business from
morning to noon?
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When did you start renting your premises to the Chinese restaurant to operate at night?
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10. How did the renting of the premises to the Chinese restaurant benefit your business?
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Do you conduct regular checks on the Chinese restaurant at night?
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How do you set the price of the beverages and other products in your shop?
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Are your pricing strategies determined by your competitors?
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Do you think you have a competitive edge compared to your competitors? If so, why?
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After operating this business for the past ( ) years, did you gain any additional knowledge?
Did you mature more? If yes, how?
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Do you plan to expand your business outside of this area? If yes, where would be the preferred
location?
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11. Do you have any intended changes you want to make for your business in the future?
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Where do you see your business in the next year? In the next five years? The next ten years?
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What are your visions for your business?
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Are you satisfied with your business so far? Why?
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Will the newly constructed LRT station help with your business?
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Are you going to pass the business to your children when they grow up?
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Are there any advises you would like to give to those who wish to start this kind of business?
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