2. Vendor University
Training Objectives
To understand
category tree
and its
importance.
To highlight
the features of
the new
category tree.
To compare
old and new
category
tree.
The identify the
reasons for the
implementation
of the new
category tree
To trace the
impact to your
business on
Jumia
To understand
the impact on
commission
structure..
3. Vendor University
Definition
In Jumia, products are listed according to
their categories. The category often
determines the percentage of commission
charged. Jumia is currently introducing a
new robust system that will make product
categorization much simpler and efficient.
It is the grouping of products that are similar
based on characteristics, uses, essential
properties as well as relationship. E.g (Milo,
Milk, Sugar under Groceries; Shirt, Trouser,
Skirt under Fashion)
4. Vendor University
Limitations of the current Category Tree
1
Fewer sub-categories, thereby limiting the types of
products listed as well as assortment
2
3
4
It has lots of incorrect categorized products due to the
limited number of product categories that exist.
It is company and country specific hence cannot be useful
outside your home country.
It is still miles away from modern global best practice.
5. Vendor University
Features of the New Category Tree
1
6
5
2
It has 19 root
categories and
28,000+ sub
categories.
Contains up-to nine
granularity in sub
categorization
It is compliant
with the best
global practice.
Implemented
across all
countries
3
4
Standardize
category referential
across all countries.
Improvement in product
search experience
6. Vendor University
New vs Old Category Tree
New Category Tree
Baby, Kids & Toys
GroceriesFeeding
Babies
Baby Foods
Snack Foods
Cracker & Biscuits
Babies
Category
Current Category Tree
7. Vendor University
New vs Old Category Tree
New Category Tree
Fashion
Women’s ClothingUniforms, Work & Safety
Fashion
Clothing
Work Utility & Safety
Button Down Shirts
Fashion Category
Current Category Tree
Women
Top
s
Dress
8. Vendor University
New vs Old Category Tree
New Category Tree
Computing
Peripherals and AccessoriesComputer Accessories
Computing
Game Hardware
PC Game Hardware
Microphones
Computing Category
Current Category Tree
Controllers
Music Controllers
Games
9. Vendor University
Why are we changing the process?
To help increase assortment on the Jumia
platform.
The process is aimed at making porting easier
across all platforms & countries.
There is going to be unique product IDs
across countries.
Product creation will be much easier in this
new process.
There will be optimization of product search
experience due to granularity in product
categorization.
This will help improve product content quality.
10. Vendor University
Business Benefits
An improved product creation process
means you can grow your assortment easily.
More assortment converts to more sales
for you.
You will conveniently locate a category
for your unique product.
It will prevent commission charge
mismatch as you will be charged according
to listed category.
11. Vendor University
Impact on Commission
There will be a standard commissions for
each root category
.
Commission remains unchanged except
Jumia decides otherwise in the future.
Product upload on wrong category might
result in a higher commission charge.
12. Vendor University
Frequently Asked Questions
1. Q: What is category tree?
A: It is the grouping of products that are similar based on characteristics,
uses, essential properties as well as relationship.
2. Q: Why is the new Category tree important?
A: Products are listed according to their categories and the category often
determines the commission percentage charged. This will help improve
content quality, increase assortment and vendor product sales.
3. Q: What unique features can I find in this new process?
A: It has 19 root categories and 28,000+ sub categories, improves product
find-ability and contains up to nine granularity that will be implemented
across all countries where the Jumia brand is located.
4. Q: In what ways is the new cat tree better than the current?
A: It contains more root categories, sub-categories and up to nine
granularity
13. Vendor University
Frequently Asked Questions Cont….
5. Q: How will this help improve the vendors’ business experience on
Jumia?
A: i. It will lead to an increase in assortment which will lead to more sales.
ii. It makes product creation much easier.
iii. There will a unique product IDs across countries.
iv. It will lead to prevention of commission charge mismatch as you will
be charged according to your listed category.
6. Q: How to I avoid commission charge mismatch in this new system?
A: Please ensure you list your product in the exact category.
7. Q: How much will the new category tree cost?
A: This is absolutely free as it is an improvement to an already existing
process.
8. Q: What is my role in bringing about this change?
A: Nothing! Jumia will notify and training you on the new process and how
to maximize it
