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Jumia black friday Information for fashion /health and beauty
- 2. Black Friday 2017 • 100 M€ turnover expected to be generated during the course of the event • Expected 10 million unique visitors to the website per day • Black Friday commences on 13th Nov – 12th Dec 2017
- 3. BLACK FRIDAY KEY DATES • Key Fashion Dates • Black Friday Launch Date – 13/11/2017 • Women’s Fashion & Beauty – 14/11/2017 • Jumia Express Day – 20/11/2017 • Men’s Fashion - 21/11/2017 • Black Friday (Cross Category) – 24/11/2017 • Watches & Sunglasses – 05/12/2017 • Men’s Beauty – 08/12/2017 • Final Day (12:12) – 12/12/2017
- 4. BLACK FRIDAY FASHION TARGETS Black Friday Fashion Targets: Items Sold Target (Fashion) - 890,000 items Revenue Target – N2,474,125, 186 Are You Ready?
- 5. Fashion In One Snapshot Breakdown of Fashion Categories • Health & Beauty: Body shop Facial skincare Fragrances Hair care Hand, feet & nail care Health & relaxation Hygiene Make up • Men’s ShoesAthletic shoes Casual shoes Formal shoes Men's boots Others Sandals & flip-flops Sneakers • Men’s ClothingBeach & swimwear Formal Wear Hoodies & sweatshirts Jackets & coats Jeans Jumpers & cardigans Polo shirts Shirts Shorts & bermudas Sleepwear Traditional wear Trousers & chinos T-shirts Underwear • Women’s Shoes • Women’s ClothingBallerinas & flats Boots Heels Others Sandals & flip-flops Wedges Women's sneakers Beach & swimwear Coats & jackets Curve & plus sizes Dresses Jeans & jeggings Jumpers & cardigans Maternity wear Nightwear Others Playsuits & jumpsuits Shirts & Blouses Skirts Sportswear Tops Traditional wear Trousers & leggings T-shirts & polos Underwear
- 6. Fashion In One Snapshot cont’d • Women’s Accessories Bags Belts Brooches & bowties Hats & hair fascinators Jewellery Others Scarves Sunglasses Watches • Men’s Accessories • Boys & Girls Fashion Bags Belts Caps & hats Jewellery Others Sunglasses Ties & scarves Watches Baby (0-2years) Kids (3-8years) Teens (9-16years)
- 7. Sourcing Guidelines ▪ At least 4 consecutive sizes in the size curve ▪ Minimum size: 7 for Men ▪ Minimum size: 4 for Women ▪ At least 10 styles by brand ▪ Follow the style guide closely: ➢ Style ➢ If black/white → keep black or white ➢ If coloured: stick to blue, pink, red, light yellow, multicolored ➢ Price point Shoes Size curve Men Sizes 7 8 9 10 11 12 Total Average depth 2 4 5 4 4 1 20 Women Sizes 4 5 6 7 8 9 Total Average depth 2 4 5 5 3 1 20 Sourcing Guide: Clothing Size curve Men Sizes XS S M L XL XXL Total Average depth 1 1 6 6 4 1 20 Women Sizes XS S M L XL XXL Total Average depth 1 3 7 6 3 1 20
- 8. Buying Guidelines Size curve Men Sizes XS S M L XL XXL Total Average depth 1 1 6 6 4 1 20 Women Sizes XS S M L XL XXL Total Average depth 1 3 7 6 3 1 20
- 9. Buying Guidelines Clothing & Shoes Price points P01 [2250 - 4400] P02 [4400 - 6600] P03 [6600 - 11000] Total Max price 4,400 6,600 11,000 Max cost 2,310 3,465 5,775 Qties 500 300 200 1,000 Average depth 20 20 20 20 Nb SKUs 25 15 10 50 Budget 1,155,000 1,039,500 1,155,000 3,349,500
- 10. Buying Guidelines Women Shoes Style Guide
- 12. Buying Guidelines Men Shoes Style Guide
- 14. Buying Guidelines Men’s Clothing Style Guide
- 15. Buying Guidelines Watches & Sunglasses
- 16. Buying Guidelines Health & Beauty