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Embrace fitness, l3 c

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Embrace fitness, l3 c

  1. 1. EMBRACE FITNESS, L3C<br />MEGAN LARSEN<br />FRANCIOSA CHUA<br />LAUREN SWARD<br />MELISSA MANJARRES<br />MONICA MENESES<br />JONATHAN WONG<br />
  2. 2. EMBRACE FITNESS Overview<br />L3C organization in Chicago, IL<br />Elevator pitch<br />Mission: <br />“We dedicate our organization to embracing the opportunity to create an enjoyable environment for individuals with disabilities, where they may embrace the joys and healthy benefits associated with consistently engaging in overall fitness activities.”<br />
  3. 3. Market & Opportunity Size<br />39.3% (age 7 and up) worked out in a club at least once in 2008<br />In 2009, IBIS world estimated 40.3 Million health club members<br />Trend toward specialized gyms<br />According to the Census Bureau, 51.2 million people are disabled<br />Roughly 600,000 reported disabled individuals in Chicago, IL <br />
  4. 4. Solution<br />EMBRACE FITNESS will provide facilities and services to meet the needs of disabled individuals with physical and/or mental impairment(s). <br />Develop a sense of community in a uniquely inclusive environment<br />(I need to fine-tune this slide, but can I see where the need is presented so I can phrase the solution accordingly and not repeat info) thanks!<br />
  5. 5. EMBRACE FITNESS’s Services<br />Specialized fitness equipment <br />Certified trainers<br />Convenient transportation services <br />Group fitness classes and educational workshops<br />Professional physical therapist on site<br />Monthly newsletter<br />
  6. 6. Competition<br />NextStep Fitness<br />Non-profit fitness center for disabled<br />California<br />Fitness Centers in Chicago<br />Bally Total Fitness<br />Equinox Fitness Club<br />YMCA<br />Xport Fitness<br />FFC<br />
  7. 7. Marketing<br /><ul><li> Competitive Advantage</li></ul>High Quality Service<br />Transportation Services<br />Group fitness classes and educational programs<br />Low prices<br />Market Penetration<br />Word-of-Mouth, Collaboration<br />Membership Promotion<br />Monthly Newsletter, Website, Brochures<br />
  8. 8. Financials<br />Success Metrics<br />Revenue<br />Memberships<br />Revenue Projections<br />Industry Revenue: $25089.3 ($Million)/53,950 establishments= $465,047.266 per establishment<br />Goal for the first year: 30 members/month<br />Membership fee for the first year: $24.99/month <br />
  9. 9. Management<br />Advising Board<br /><ul><li>Raise awareness
  10. 10. Brochures
  11. 11. Newsletter
  12. 12. Website
  13. 13. Sponsors
  14. 14. Front desk
  15. 15. Volunteers
  16. 16. Employees
  17. 17. Bookkeeping
  18. 18. Income development</li></li></ul><li>Timeline<br />
  19. 19. Risks<br />Limitation of L3C Structure<br />New industry/market<br />Increased industry regulation<br />Highly dependant upon volunteers<br />
  20. 20. Why EMBRACE FITNESS?<br />Slogan<br />It’s time to be strong again.Embrace a new body.Enrich your body.Renew your inner strength.“Only 36 percent of Americans with disabilities engage in any physical activity” People with disabilities are far less healthy than the average American.Lack of …<br /><ul><li>Support
  21. 21. Facilities
  22. 22. Recognized Health Conditions</li></ul>Embrace Fitness will bridge the gap between disabled and abled physically active Americans.<br />
  23. 23. ADDITIONAL INFORMATION<br />
  24. 24. Location<br />9,000 sq. feet building <br />An equipped gymnasium<br />4 Large rooms for group fitness classes<br />2 rooms for educational classes<br />1 Men’s locker room (Including showers)<br />1 Women’s locker room (Including showers)<br />2 rooms for special events<br />Check in Area<br />Waiting room area<br />1 pool (25m x 50m ) <br />

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