1. TEA & COFFEE BEST
BRANDS OF THE WORLD
EMOTIONAL RESEARCH
№ 9

2. “THE BEST” MEANS… THE BEST
Considered criteria:
1. Premium segment (price/ country of origin/ way of
production)
2. Perfect brand development (strong positioning, brand
muscles, history & consistency)
3. X Factor – emotional involvement
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3. THE IDEA
• The purpose
• To demonstrate the best tea & coffee brands’ development
practice which always inspires and helps to go further in
current business development
• The structure
• Weekly updates’ appearance with one new tea/ coffee brand
• But everything depends on the time & atmosphere so…
sometimes the topic is unexpected
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4. W/C 10/03/2015
CHAPTER 8
COFFEE BEST GIFTS
WITH PURCHASE
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5. WORLDWIDE
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6. The 1st PLACE – THE CUP
1. Always popular among the
target audience whoever they
are – people like free gifts
2. Is always a good combination
with coffee: think ‘coffee’-
see the cup
3. The cup could look always
differently and thus suitable
to each brand platform
4. No brains are required to
sell the idea to the sales
force
5. Do you want the most unique
idea for the New Year promo
pack? Use THE CUP!
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Advantages
&

7. The 2nd PLACE - CHOCOLATE
1. Everybody knows that
chocolate is a mini luxury
item which delivers the
hormone of joy directly to
your head
2. Everybody knows that it’s
sweet and thus tasty
3. Chocolate is a multipurpose
gift: frankly speaking –
drinking coffee together
with chocolate is not quite
a good idea but you may do
it separately and then eat
chocolate together with
Champaign presented buy
somebody else
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Advantages
&

8. The 3rd PLACE – ta-dam!
1. First of all – it’s
beautiful
2. The same popular as the cup
but cheaper
3. Convenient in terms of
attaching to the pack
4. Each housewife needs a
spoon – they buy different
coffees with spoons and
then collect the set for 12
persons and even more
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Advantages
&

9. With the same result you may use
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&

10. It’s time to produce the New Year promo
packs! Good luck!
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