14. GOAL: First ever travel adventurer’s hunt facilitated
only by digital to launch the world’s largest
adventure company
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15. A campaign which was
built around a contest
wherein 50 adventurers
were chosen to travel
the world. They created
– and are still creating
content – as they so do.
The communication
evolved as per their
journeys.
22. OUTCOME: 10,000 online entries in Season 1, 12,000
in Season 2, and over 500 exclusive experiential
content generated for promotion.
23. GOAL: To digitally transform the business for the world’s
largest film city encompassing – ‘Data Analytics’,
Mobile, Social Media Marketing and use of cutting-edge
wearable technology.
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