The concept of motion graphics and its applications.
Nudge Group Presentation september 3, 12 24 am
1. Design's Next Frontier:
By: Julia Davi, Anthony DeRose, Samantha Doornebos,
and Jazmine Echevarrria
Nudging Consumers Into
Making Better Life Choices
2. Science Behind Nudge Design
-Neuroscience
-Behavioral Economics
-Cognitive Psychology
-Anthropology
FA 102c Julia, Jazmine, Samantha, Anthony
4. Creating Cohesive Brand Stories
-Establish emotional connection to
brands
-Build onto there “Our Story”
- Emotional connection with consumers
= Loyalty
FA 102c Julia, Jazmine, Samantha, Anthony
5. Persuasive Design
-
-in the process of being developed
-not always effective
FA 102c Julia, Jazmine, Samantha, Anthony
6. Default Bias
-primary choice prevents alternative option consideration
-seeing cake first, choosing cake
FA 102c Julia, Jazmine, Samantha, Anthony
7. Shaping Behavior
Corporate social responsibility, as defined here, is about aligning profits to a set of preferable
outcomes for everyone and building the power to realize those outcomes into your products.
We may disagree on what those positive effects are or on what a desirable future is, but we encourage
everyone to formulate a public ethical framework.
FA 102c Julia, Jazmine, Samantha, Anthony
8. How to implement
-Commercials/ profits are still important!!
-Not advocating to get rid of that
-Remember basic market capitalism (not undermining)
FA 102c Julia, Jazmine, Samantha, Anthony
10. Benevolent Paternalism or Big Brother
Terms defined as persuasive design
Making rationalized choices
Implements creative outcomes
FA 102c Julia, Jazmine, Samantha, Anthony
11. Variety of choices
Ignore what you know
Participate openly and collectively
Quietly manipulate behavior
Anticipates next question
-because options are not eliminated, the choice is technically rooted in human desire
So as a designer in the 21st century are armed with powerful knowledge of our human bias and
frailties, you have several choices:
FA 102c Julia, Jazmine, Samantha, Anthony
12. Persuasive Techniques
Corporate interests & preferable outcomes = profitability
Corporate social responsibility
Public ethical framework
FA 102c Julia, Jazmine, Samantha, Anthony
13. Climate Change Project
-People voted from “alarmed” to “dismissive”
-18% voted alarmed
-Problems need solutions
FA 102c Julia, Jazmine, Samantha, Anthony
14. Believers vs Non Believers
-Want change
-International treaty
-Government to regulate CO2
-Believers vs. non believers taking action
FA 102c Julia, Jazmine, Samantha, Anthony
15. Overall Moral of Persuasive Design
-Facts can alter attitude
-Does not affect a change in behavior
It’s also our belief that individuals and governments are only part of the solution to some of the 21st
century’s most wicked problems.
FA 102c Julia, Jazmine, Samantha, Anthony
19. Vending Machine Nudging Design
Nudging people to buy a reusable water
bottle over the plastic ones offered in
other vending machines.
FA 102c Julia, Jazmine, Samantha, Anthony
20. Reusable Water Bottle App
Nudging people to use an app with the
reusable water bottles to find where
water fountains are located. Also have a
feature to track how much water they
drink in a day.
FA 102c Julia, Jazmine, Samantha, Anthony
