Description of the Sphere of influence of the KOL network KOL network is one of the most powerful tool for industrial, don't waste it! #medicaldevice #KOL #keyopinionleader #Productlaunch #KOLmanagement

1. Key Opinion Leader Management
Aside the Sphere of influence
Local SPI
03
Regional SPI
01
02
04
05
International SPI
Key Opinion Leader should be:
- Perceived as a KOL by their peers
- Ensure a high degree of expertise
- Level of communication developed
- High level of independence
- Part of regional association, providing
speech on a regular basis,
- "Owner" of one specific topic,
- Willingness to be perceived as a KOL
- Link with the Industry: product
Evaluation, specific training, Regional
event, Survey, Post Market Survey, Poster
and engaged in a KOL development
program
- Could be perceived by the facility or
others practitioners whitin the facility as a
KOL
- Should be identify and engaged by the
sales Reps
- Sales Reps has the "Responsability" of
developing and engaging LOCAL SPI
- Link with the Industry: product
Evaluation, specific training, local event,
Survey, Post Market Survey, engaged in a
KOL development program
- Part of national association
- Strong expertise
- Publication in National or
international magazine
- Speakers and authors
- Link with the Industry: product
Evaluation Supervisor, specific
training, local event, Survey, Post
Market Survey Supervisor, engaged in
a KOL development program
- Part of international association
- Strong expertise
- Publication in National or
international magazine
- Speakers and authors
- Link with the Industry:
product R&D, international event,
Tecnical Supervisor, leading a KOL
development program
National SPI
STEP
STEP
STEP
STEP
STEP
Key Opinion Leader Management is one of the main issue in the medical field.
Plenty aspects of the KOL management should be notified. For instance,
regulation, objectives, engagement, trustworthy. One of the most important
criteria is the sphere of influence of our KOL.
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