An assignment looking into different job options in the sport industry

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Employer Research Assignment
Josh Verschueren
SPRT-213-0NC
Michael Dao
February 21,2018

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Table of Contents
Company Information……………………………………………………………….3
Products and Services……………………………………………………………….3
Competitive Profile………………………………………………………………….3-4
Company Culture………………………………………………………………………4
Introspective Analysis……………………………………………………………….4-5
Long Term Career Goals……………………………………………………………5
References……………………………………………………………………………….6

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Part A- Rogers Sportsnet Company Research
1. Company Information
 Was established in 1998 as CTV Sportsnet
 Is Privately owned by Rogers Media
 Is a franchised operation owned by Rogers
 In 2017, they signed a deal with CBC for a 7-year extension of Hockey night in Canada
 Partnership with the NHL and delivers the most NHL games around Canada
 Is available in 8.2 million of Canadian homes
 In 2010, Rogers began to expand the Sportsnet beyond the regional networks
 Sportsnet mission statement is:Connecting Canadian sports fans to their favourite
teams and athletes, using four platforms: TV, Radio, Online and Mobile
 There are 3 different Sportsnet locations located in Vancouver, BC, Calgary, Alberta and
Toronto, Ontario
 I couldn’t find how many employees they employ around their whole corporation
 Some examples of their tv programs include: Tim and Sid, Sportsnet Central, Plays of the
month: Highlights and, Misplays of the month
2. Products or Services
 Sportsnet provides service for over 8 million people across Canada
 They deliver radio and TV sources that allow you to watch your favourite sport teams
across Canada
 Some of the sports that you can watch include: NBA, NHL, MLB and Darts
 They show different Canadian teams from these sports like the Toronto Maple Leafs,
Toronto Raptors, Calgary Flames and Edmonton Oilers
 They are providing more games and teams from around the league so that they can
bring in the biggest audience possible
 They provide more games than their competition to make sure that the viewers turn to
them first before any one of their competitors
 Sportsnet takes new approaches to hockey having the best analysists around to talk
about the game and to put their viewpoints in perspective
3. Competitive Profile
 Competitors include: TSN, NBC, CBC
 TSN focuses on both NBA and NHL
 Sportsnet mainly focuses on NHL
 NBC is an American channel that has different sports like collage basketball but also has
hockey and basketball
 I think Sportsnet beats their competition when it comes to the amount of MLB games
and NHL games they produce

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 Their weakness is that over the years many customers have committed to TSN because
they have more channels and provide more of a variety
 Another strength that Rogers Sportsnet has is they provide in depth analysis to games
that other tv programs might not have coverage on
 Another weakness Rogers Sportsnet has is they cover some sports like tennis which may
not always bring in a lot of viewers
4. Company Culture
 Rogers Chief Executive Officer is Joe Natale
 Interim president is Phil Hartling
 Presidents are Dean Provost and Rick Brace to name a few top management
 The organizational structure I think is a Matrix structure because their jobs are grouped
by function
 The different functions under Rogers include they’re behind the scenes so positions like
camera man, sound operator, editor and production manager
 Other positions include people who appear on camera so the reporters and different
analysists would be another group
 Rogers is looking for employees with good working habits and effective communication
and broadcasting skills
 The requirements for the job will depend on the specific position
 They have volunteer programs that allow you to work with them and allow them to help
develop your skills
 They accept intern positions to help your skills and maybe offer you a position after your
internship
 They would give promotions and give big job opportunities as their incentives to work
hard
5. Introspective Analysis
 I learned that they give out volunteer experiences that can help you someday get a job
and its also good for a resume
 This would help in the future when further job opportunities come down the road
 I learned that they give out internships that could help get my name out there in their
organization
 This would help me get more job opportunities from different employers
 Being in the middle of Toronto is a good place to work having different ways to get to
work without driving
 This helps me because I don’t need to drive in busy Toronto, instead I can take the
subway or take a bus to work
 I can see myself working for this company as a sports broadcaster
 I want this because since I was little I would always watch Leafs games and do their play
by play in my living room

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 I think to be successful in sports broadcasting you have to be able to work well in a team
 I had 5 for working well in a team because I work well with others and can get work
done much more efficiently in a group
 I’m very good at making others see eye to eye with me by persuading them to look at
things in a new way
 This would help when establishing a view on an event that had happened in the game
that I was commenting on
 For example, an illegal check in hockey
 I am good at expressing myself through talking
 This is helpful when I’m broadcasting because I can give radio listeners a visualization of
what is going on in the game
Part B-Long Term Career Goals
1. Career Goals
 Sports Broadcaster for the Toronto Maple Leafs
 Make 50,000 yearly salary
 To be a Successful Sports Broadcaster
2. Skills and Abilities
 Memorization Skills
 Communication Skills
 Networking Skills
3. Acquiring Skills
 I will acquire these new skills by volunteering and getting my name out in the job world
 I will work on my skills by gaining confidence through my internship by living the daily
routine of a sports broadcaster

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References
https://about.rogers.com/who-we-are/our-people-strategy/
https://about.rogers.com/
http://www.sportsnet.ca/contact-us/