3 Ways Real Estate Social Media More Profitable
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When it comes to creating awareness of your brand, generating leads for your business or increasing retention of your people, you are no longer competing against other real estate companies…You’re competing against public opinion. And with the rise of social media in this age of consumer empowerment, the perception of your brand can be made of broken in less than 140 characters online where everyone can see it. In this innovative, intriguing and sometimes funny presentation, Josh Cobb demonstrates with real-world examples how to transform a real estate business to meet the changed expectations of modern customers. www.stepps.com.au
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3 Ways Real Estate Social Media More Profitable
- 1. 3 Ways To Make Your Real Estate Business Faster, Smarter & More Profitable
- 3. The average Australian spends 1 in every 5 minutes per day on social media. Public Relations Institute of Australia @joshjcobb
- 4. 78% of real estate professionals strongly agree that social media is important to their business. Real Estate Industry Social Media Report 2015 – stepps.com.au @joshjcobb
- 5. Getting noticed, liked and shared on social media is harder than ever. @joshjcobb
- 6. • Harder than yesterday • Way harder than last year • Ridiculously harder than 5 years ago There’s two reasons why… @joshjcobb
- 7. Reason #1: 52% of people don’t trust business. Edelman Trust Barometer 2014 @joshjcobb
- 8. Reason #2: Social media has combined our personal and professional interests. @joshjcobb
- 9. You’re not just competing for attention against other property management companies anymore. @joshjcobb
- 10. You’re competing for attention against everything. @joshjcobb
- 11. @joshjcobb
- 12. @joshjcobb
- 13. @joshjcobb
- 14. @joshjcobb
- 15. You don’t have to be better at marketing than other property management companies. @joshjcobb
- 16. You have to be more interesting to me than my own family and friends. @joshjcobb
- 17. @joshjcobb
- 19. Social Currency: People share things that make them look good to others. @joshjcobb
- 20. @joshjcobb
- 21. Pinterest Stats: • 400,000 active monthly users in Australia • 70 million users worldwide • 83% are female • Average age 27-54 • It’s visually viral -> 80% of pins are re-pins alexa.com @joshjcobb
- 22. Triggers: Being interesting is essential if you want people to talk about you. @joshjcobb
- 24. Emotion: “Marketing in real estate is not about beds, baths and square feet - it’s about emotion.” – Raj Qsar, The Boutique Real Estate Group @joshjcobb
- 26. Public: We can’t market to people anymore – we must market with people. @joshjcobb
- 28. Practical Value: Give people something they can use. @joshjcobb
- 29. @joshjcobb
- 30. Storytelling: Facts tell, but stories sell. @joshjcobb
- 33. What did all of these examples have in common? @joshjcobb
- 35. Nobody wakes up in the morning thinking “I can’t wait to see what my local property manager has posted today!” @joshjcobb
- 37. Because this is how great real estate brands get noticed, liked and shared on social media. @joshjcobb
- 38. Ask yourself… Would I share this? @joshjcobb
Editor's Notes
- There are over 16 million active social media accounts in Australia
- and the average Australian spends 1 in every 5 minutes per day on social media. There is no denying that social media is deeply ingrained into our lives and it’s provided huge opportunities for businesses like yours and mine to communicate with people in ways we never could before.
- But actually getting noticed, liked & shared on social media is harder than ever.
- And that’s the challenge we all face in business.
- The second reason marketing is harder than ever is because…
- But actually getting noticed, liked & shared on social media is harder than ever.
- But actually getting noticed, liked & shared on social media is harder than ever.
- Because that is who you’re really competing against for my attention. You are competing for attention on social media against everything and everyone! Against funny memes and cat videos, against photos of someone on holidays and the garlic prawns your friend had for lunch at the local pub. So I believe, the best way to get noticed, liked and shared on social media is with a certain set of ingredients. Ingredients that great real estate brands use in their social media. Ingredients that start with these 6 letters.
- So what I’d like to share with you today is some examples of how real estate brands here in Australia and overseas are using these ingredients in their social media to inspire you to take your social media to another level.