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Marketing pp
- 1. THE HISTORY OF MARKETING BY JOSH BLACK
- 2. MARKETING IS ALWAYS CHANGING As far back as the 1400’s, marketing has been apart of the economy. However, it has never remained the same. Human beings always develop and progress, the more time goes on, the more and more advanced we become. Our needs, wants, and goals change constantly, and Marketing has followed right along.
- 3. OUTBOUND MARKETING FOR MANY YEARS, MARKETERS HAD TO ACTIVELY PURSUE CUSTOMERS. MUCH LIKE A BUSY MARKETPLACE, PEOPLE HAD TO PRESSURE YOU, CONVINCE YOU, OR SELL YOU THEIR PRODUCT OR SERVICE.
- 4. OUTBOUND MARKETING This was done in many ways, but the most popular, was using Magazines, Billboards, and even Posters.
- 5. 1920’S THE NEW AGE BEGINS WITH THE INVENTION OF THE RADIO AND TELEVISION, MARKETING IS FOREVER CHANGED
- 6. THE RADIO EXPLODES By 1933, over 50% of all homes in the Untied States owned a radio. This led to huge opportunity for sellers to now enter almost every home and sell their products and services to families.
- 7. 1954 IS THE YEAR OF THE TELEVISION WITH THE TV BECOMING MORE AND MORE COMMON PLACE IN THE AVERAGE HOUSEHOLD, MARKETERS HAD TO ONCE AGAIN ADAPT TO THE CHANGES IN THE MARKETPLACE, AND IN 1954, REVENUE FROM TV ADS SURPASSES BOTH MAGAZINES AND RADIO.
- 8. 1995 THE MONSTER IMMERGES, THE INTERNET IS BORN • After the television, technology and advertising really started to take shape. Cell phones, computers, and email created a new wave of Marketing opportunities. But nothing could prepare the world for the explosion of the World Wide Web.
- 9. MODERN DAY BY 1997, OVER 70 MILLION PEOPLE WERE USING THE WEB AND SEARCH ENGINES. GOODBYE TO OUTBOUND MARKETING. SEARCHING, SHARING INFORMATION, CUSTOMER CENTERED DESIGN AND COLLABORATING IS NOW THE MODERN WAY MARKETERS DO THEIR JOB. SOCIAL MEDIA AND AMAZON SEEM TO RUN THE WORLD NOWADAYS, AND AS TIME GOES ON, TWO-WAY COMMUNICATION BETWEEN COMPANY AND CUSTOMER WILL ONLY INCREASE.
- 10. WHAT I HAVE LEARNED • Marketing can never be a one size fits all model. As the world changes, marketers must change with it. • People of the past always chose to focus on the positives of innovation. People, always triumph over money and things. The more focus we can have on serving people with products and services, the better our economy and marketplace we be in the future.