A brief flipbook about the impact of ad-blockers online.

1. Written and Assembled by Joseph Cifala
Photo credit: thecrazyfilmgirl (Flickr)

2. Photo credit: Sam Valadi (Flickr)

3. Photo credit: bradhoc(Flickr)

4. Photo credit: Michael Ruiz (Flickr)

5. Photo credit: A Gude (Flickr)

6. Photo credit: Shawn Campbell (Flickr)

7. Photo credit: Christiaan Colen (Flickr)

8. Photo credit: Rosmarie Voegtli (Flickr)

9. Photo credit: Shever (Flickr)

10. Wladimir Palant’s solution was simple:
Make ads people want to see!
(Cohen)
Photo credit: Michael Rehfeldt (Flickr)

11. Photo credit: Nikos Roussos (Flickr)

12. Photo credit: fhir.photograph (Flickr)

13. Photo credit: Marc Wathieu (Flickr)

14. Photo credit: Shawn Campbell (Flickr)

15. Photo credit: Martin Laco (Flickr)

16. Photo credit: H. Flannery (Flickr)

17. Photo credit: Johan Larsson (Flickr)

18. Photo credit: Shawn Campbell (Flickr)

19. Photo credit: thibault milan (Flickr)

20. Photo credit: David DeHetre (Flickr)

21. Citations
Blue, Violet. "You say advertising, I say block that malware." Engadget, 8 Jan. 2016. Accessed 1 Mar. 2017.
Castillo, Michelle. "Adblock Plus defends new "whitelisting" ad platform." CNBC, 14 Sept. 2016. Accessed 1
Mar. 2017.
Cohen, Noam. "Whiting Out the Ads, but at What Cost?" New York Times, 3 Sept. 2007. Accessed 1 Mar.
2017.
"Florida Institute Funds Admiral to Avert Adblock Armageddon." PR Newswire, 20 June 2016. Accessed 1
Mar. 2017.
Johnson, Lauren. "Mobile Ad Blocker Shine Rebrands As ‘Rainbow’ and Tries to Cozy Up to Marketers."
Adweek, 24 Feb. 2017. Accessed 1 Mar. 2017.
Johnson, Lauren. "Whiting Out the Ads, but at What Cost?" Adweek, 26 July 2016. Accessed 1 Mar. 2017.
Krashinsky Robertson, Susan. "Ad-blocking software threatens growing, critical realm of digital ads." The
Globe and Mail, 1 Oct. 2015. Accessed 1 Mar. 2017.
Rosenwald, Michael. "The digital media industry needs to react to ad blockers … or else." Columbia
Journalism Review, Sept. 2015. Accessed 1 Mar. 2017.
Toole, Catherine. "Brands as Publishers: Inside the Content Marketing Trend." Curve: Getty Images.
Accessed 1 Mar. 2017.